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Member since May 11, 2019
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Next generation marketeer and digital professional with over 5 years of experience in Digital Marketing and Development. Loves everything that has to do with Digital Marketing, eCommerce, Agile Project Management, UX/UI/Graphic Design, Incremental Product Improvement, and Conversion Rate Optimisation. Gathered experience as an Online Marketer, Online Communications Adviser, eCRM Marketer, and Product Owner at various companies. Was during the past years one of the guys that launched a new corporate website, coordinated several market introductions and introduced and implemented marketing automation. I embraced Agile working and Lean thinking while dealing with the above-mentioned projects. Not only thinking fast and strategic, but also executing up to speed with a hands-on mentality.
$80 USD/hr
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Marketing Automation Specialist

Oct 2018

As Marketing Automation Specialist at LeasePlan Digital, I’m working with the Global and Local Digital Marketing teams to execute our customer journeys. Rolling out Marketing Automation in 32 countries. Building Marketing Automation flows in SalesForce Marketing Cloud. Responsible for campaign development, build, and execution. Providing MA services to all LeasePlan entities around the globe.

eCRM Marketer

Jul 2017 - Oct 2018 (1 year)

As a member of the eCRM team, I was responsible for creating a stunning customer experience. I had to deal with complex data and multiple systems. Working on retention, marketing automation, life cycle campaigning, lead generation, lead nurturing and many more subjects.

Online Communication Adviser

Jul 2016 - Jul 2017 (1 year)

As a member of the communication team, I was specialized and responsible for the online part of LeasePlan's communication. Working on themes like e-mail marketing, online visibility and presence, social media, content marketing, and the corporate website.

Online Marketer

Mar 2014 - Jul 2016 (2 years)

Worked in the team responsible for lead generation, e-commerce, sales communication, and events. During this time, I was a pilot member of a team that implemented marketing automation. Started working with a new CRM and was part of the team that rationalized the website landscape. We had 204 websites and reduced this to just a few, this resulted in more leads and 30% cost reduction. We were awarded a Dutch Interactive Award in the category Brand for our new website.


Commercial Economics

2011 - 2014 (3 years)


Problem Party

Opinion articles on various topics.


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