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Marketing Automation SpecialistOct 2018
As Marketing Automation Specialist at LeasePlan Digital, I’m working with the Global and Local Digital Marketing teams to execute our customer journeys. Rolling out Marketing Automation in 32 countries. Building Marketing Automation flows in SalesForce Marketing Cloud. Responsible for campaign development, build, and execution. Providing MA services to all LeasePlan entities around the globe.
eCRM MarketerJul 2017 - Oct 2018 (1 year)
As a member of the eCRM team, I was responsible for creating a stunning customer experience. I had to deal with complex data and multiple systems. Working on retention, marketing automation, life cycle campaigning, lead generation, lead nurturing and many more subjects.
Online Communication AdviserJul 2016 - Jul 2017 (1 year)
As a member of the communication team, I was specialized and responsible for the online part of LeasePlan's communication. Working on themes like e-mail marketing, online visibility and presence, social media, content marketing, and the corporate website.
Online MarketerMar 2014 - Jul 2016 (2 years)
Worked in the team responsible for lead generation, e-commerce, sales communication, and events. During this time, I was a pilot member of a team that implemented marketing automation. Started working with a new CRM and was part of the team that rationalized the website landscape. We had 204 websites and reduced this to just a few, this resulted in more leads and 30% cost reduction. We were awarded a Dutch Interactive Award in the category Brand for our new website.
Commercial Economics2011 - 2014 (3 years)
Opinion articles on various topics.