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Ewan L.

@thisismycreative

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Brand design for print and online

$30 USD / Hour

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United Kingdom (7:03 AM)

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Joined on August 31, 2012

$30 USD / Hour

・

A boutique creative agency helping brands communicate their story. Working with people that have real passion for their product & for the people they want to engage with. We just join those dots. A bit more: I'm a experienced Graphic Designer, Web Designer, Illustrator and all round passionate creative interested in pushing brands forward and creating long lasting identities. I've been working in this industry for at least 12 years. During this time I've built up a very nice portfolio (i think) of original and professional work for a massive range of clients. But more importantly, I'm about good ideas and an absolute unwavering passion for all things creative. Specialties: Branding, Web Design, Packaging for FMCG, Specialised Print, Creative planning & Strategic thinking. Or a Designer for short.

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Portfolio

Portfolio

251535
Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

251558
Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

251561
Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

251555
We were asked to produce a brand for a chain of Mexican/US style burrito bars. The identity had to promote the health benefits of this new fast food, while at the same time grabbing attention away from the high street vendors. Such as Greggs, MacDonalds and Subway. After the briefing and brand workshop the following core values were decided on -- Always healthy, fresh, fast and fun. This would form the foundation for all Pinto marketing. My: were then tasked with designing their website, shopfront, interior elements, menu system, promotional advertising, positioning and brand strategy. Website -- http://www.pintomexican.com/ Brand project -- http://www.thisismycreative.com/work/branding-identity/PINTO.html

Pinto Mexican Kitchan -- Brand, web and interior design

251512
My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

251535
Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come. The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience. From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Website -- http://www.isleofmullandiona.com/

Mull & Iona -- Brand Creation & Website

251558
Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

Isle of Mull Scallops wanted to build on their reputation for quality seafood by building a brand that would rase their profile to restaurants, suppliers and the public. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious. The overall feeling of this brand represents a rustic outdoor vibe that carries a Scottish quality. The logotype design makes a bold statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. A set of complementary colours where produced for each product - Chili & Butter, Organic Butter and Herd Butter. The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand. Website -- http://www.isleofmullsca

Isle of Mull Scallops -- Brand, packaging & website

251561
Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

Builders of excellence -- Are a core team of craftsmen that pride themselves on the quality of their work. The guys needed a name and brand that would communicate those values. FØRGE was then born. We conceived the name, identity system, positioning and brand strategy for them. After research sessions we looked into Vøland the Norse god of the smiths, who was renowned for his skill in forging any object. This gave us a interesting platform to work from. The identity takes ownership of the Norwegian 'Ø' letter form as a way of representing the transformation from raw materials to crafted products. This is also visualized in the rest of the lettering as the weight looks to be carved away into a more elegant structure. Or perhaps a before and after shot. View full project -- http://www.thisismycreative.com/work/branding-identity/FRGE-CONSTRUCTION.html

FØRGE Construction

251555
We were asked to produce a brand for a chain of Mexican/US style burrito bars. The identity had to promote the health benefits of this new fast food, while at the same time grabbing attention away from the high street vendors. Such as Greggs, MacDonalds and Subway. After the briefing and brand workshop the following core values were decided on -- Always healthy, fresh, fast and fun. This would form the foundation for all Pinto marketing. My: were then tasked with designing their website, shopfront, interior elements, menu system, promotional advertising, positioning and brand strategy. Website -- http://www.pintomexican.com/ Brand project -- http://www.thisismycreative.com/work/branding-identity/PINTO.html

Pinto Mexican Kitchan -- Brand, web and interior design

251512
My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

My:creative were commissioned to design a brand that would marry up both a felling of Scottish traditional comfort with contemporary simplicity and the dynamic service associated with metro hotels. Another factor to consider was the longevity as the brand would have to work not only for the Ranald hotel but as an umbrella brand for future hotels planed like the Ramsay, the Rabbie and the Raia hotels. A distinctive R and A motif was created as a foundation to represent their goals. To achieve these aspects we crafted an interweaving logo mark and set of unique room numbers that took influence from tartan and tweed weaving patterns. This was held together in a strong and modern design, that along with the mono spaced typeface give it a contemporary edge. Website -- http://www.theranaldhotel.com/

The Ranald Hotel

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