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Tré W.

@trewee

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Brand and Product Strategist / Copywriter

$90 USD / Hour

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Germany (7:46 AM)

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Joined on September 13, 2016

$90 USD / Hour

・

I'm a professional brand strategist / copywriter who focuses on creating an authentic and compelling voice for brands and products. I've helped my clients with their websites launch, working with them across the board from defining a tone of voice to product pages, advertising campaigns to marketing collaterals. As a cofounder of a digital startup ([login to view URL]) - a marketplace which focuses on telling stories behind curated design products, I'm well versed in the full marketing and business strategy stack, from product strategy to content strategy. When you work with me, you are not only hiring someone who deliver concrete output, but you're also getting a big-picture thinker who can help you to execute your vision and bring it to life.

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Portfolio

Portfolio

2965313
SPICED Academy is a Berlin-based education startup on a mission to build a global community of well-rounded, creative software engineers. I was contracted by them to build on their brand deck a coherent communications strategy that would translate their core philosophy and values compellingly in their web copy. For more, take a look at https://spiced-academy.com/

Online Coding School - Spiced Academy

SPICED Academy is a Berlin-based education startup on a mission to build a global community of well-rounded, creative software engineers. I was contracted by them to build on their brand deck a coherent communications strategy that would translate their core philosophy and values compellingly in their web copy. For more, take a look at https://spiced-academy.com/

Online Coding School - Spiced Academy

SPICED Academy is a Berlin-based education startup on a mission to build a global community of well-rounded, creative software engineers. I was contracted by them to build on their brand deck a coherent communications strategy that would translate their core philosophy and values compellingly in their web copy. For more, take a look at https://spiced-academy.com/

Online Coding School - Spiced Academy

2965303
Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

2965294
The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

2965281
This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

2965273
Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

2965313
SPICED Academy is a Berlin-based education startup on a mission to build a global community of well-rounded, creative software engineers. I was contracted by them to build on their brand deck a coherent communications strategy that would translate their core philosophy and values compellingly in their web copy. For more, take a look at https://spiced-academy.com/

Online Coding School - Spiced Academy

SPICED Academy is a Berlin-based education startup on a mission to build a global community of well-rounded, creative software engineers. I was contracted by them to build on their brand deck a coherent communications strategy that would translate their core philosophy and values compellingly in their web copy. For more, take a look at https://spiced-academy.com/

Online Coding School - Spiced Academy

SPICED Academy is a Berlin-based education startup on a mission to build a global community of well-rounded, creative software engineers. I was contracted by them to build on their brand deck a coherent communications strategy that would translate their core philosophy and values compellingly in their web copy. For more, take a look at https://spiced-academy.com/

Online Coding School - Spiced Academy

2965303
Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

Panagora is one of the top Swedish digital agency today with deep expertise in ecommerce. Their clients include world-leading brands such as sneakers boutique Sneakersnstuff, fashion label Acne Studios, to other industry-leading companies such as Swedish Red Cross. Project goals Client wanted an overhaul of their web copy as part of a website launch. Contributions Working closely with their Creative Director, I helped them create a new tone of voice for their entire current website, that spoke to agency's soul. Delivered - Coherent communications strategy - Taglines - Call to actions - Body copy In addition, I have helped them produced additional ad-hoc marketing collaterals such as email flyers. For more take a look at www.panagora.se

Leading Swedish E-Commerce Agency

2965294
The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

The Loppist is an online shopping platform that tells untold stories behind noteworthy design objects made by up-and-coming designers. Designed like a magazine, The Loppist creates an immersive shopping experience where you become a part of the designers' journey from inspiration to process to final output. As the cofounder, CEO & Chief Editor, I was responsible for - Brand strategy - Product Strategy - Business strategy - Marketing - Curating designers - Producing stories and all platform content - Leading a team - Conducting user interviews

Stories focused curated design marketplace - The Loppist

2965281
This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

This project involved developing a new communication direction that would be developed for the new website the client was launching. The client needed a compelling and original brand voice that would speak to their audience while maintaining the heart and soul of the company and its values. My responsibilities: - Advising the client on the design and structure of the new website with my startup and ecommerce experience. - Researching and creating a coherent communications strategy that was presented as a deck. - Creating copy for the entire website while working closely together with the client's core team to ensure alignment. By establishing a clear process with the client and building in feedback loops, the project was delivered on time and everyone was happy with the results. A testament to the successful working relationship is that till today, I continue working for the client.

Global Swedish Music Accessories Brand

2965273
Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

Hyper Island is sometimes referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”. It's a creative business school specializing in real-world industry training using digital technology, focusing on un-traditional methods of education to prepare people for today's changing world. Project goals As an alumni of the institute, I was contracted upon graduation as a freelancer by their then Marketing Director, Charlotte Sundaker (currently acting CEO and co-owner) as part of the team to launch their new website. Contributions I worked with marketing director directly for a complete overhaul of their web communications in terms of storytelling and tone of voice, taglines and call-to-actions. I also produced industry trend reports for them when the web project was completed. Delivered - New tone of voice developed with key stakeholders - Copy strategy aligned with overall marketing strategy and objectives

World Renowned Digital Learning Institute - Hyper Island

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Experience

Co-found/ CEO / Chief Editor

Mar, 2013 - Present

•

13 years, 4 months

loppist.com

Mar, 2013 - Present

•

13 years, 4 months

The Loppist is a marketplace focusing on telling stories behind curated design products made by up-and-coming designers worldwide. As the co-founder, I have full responsibility over - Product strategy, - Brand strategy - Business strategy - Content strategy and creation - Designers sourcing - Marketing

Mar, 2013 - Present

•

13 years, 4 months

Freelance Digital and Brand Strategist / Copywriter

Jan, 2011 - Present

•

15 years, 6 months

trewee.com

Jan, 2011 - Present

•

15 years, 6 months

For these clients, I've helped them in various capacities to help them create a coherent brand communications platform that's built on their product / company vision and essence. Selected clients include jaysheadphones.com hyperisland.com spiced-academy.com thekids.eu panagora.se Delivered - Communications strategy - Strategic copywriting - UX/UI and design consulting - Content strategy consulting - Trend reports - Marketing collaterals. Contact me to find out how I can help you.

Jan, 2011 - Present

•

15 years, 6 months

Education

Digital Media

2010 - 2012

•

2 years

Flag of

Sweden

2010 - 2012

•

2 years

Temasek Polytechnic

2006 - 2009

•

3 years

Information Communcations

Flag of

Singapore

2006 - 2009

•

3 years

Publications

Beta Mode Human - Personal Blog

Medium.com/@tre

Personal blog covering my codified learnings from experiments around the topic of productivity and self-improvement.

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