My approach to design is to understand the core of the problem, rather than just serving up what is popular/typical. Understanding the problem means that my focus lies there, rather than on the solution. This is the only way to produce visual work that speaks to people's emotions. I always seek to achieve nothing short of extraordinary in my design work. My wide world view through years of international experience means I understand the universal language of good design. I am quite flexible and able to produce work in a short amount of time because I work from home.