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Jamie L.

@yarstberry

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Senior Creative / Art Director

$100 USD / Hour

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Flag of

Canada (1:41 AM)

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Joined on July 19, 2012

$100 USD / Hour

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An award-winning art director for over 14 years, his work has been recognized both domestically and internationally, including Cannes and the Caples. Partnered with Graham Mutch for over a decade, the two have been responsible for such clients as Bell, McDonald's, BMO Bank of Montreal, Cogeco, Durex, Volvo, Kraft, Sears, American Express, Procter & Gamble, Saturn/SAAB and Shoppers Drug Mart and more. Jamie produces a weekly advertising comic with Graham, called [login to view URL] which is read in more than 100 countries. Specialties Art Direction, Creative Direction, Graphic Design, Integrated creative, TV, Direct Marketing, Digital, Promo, Retail.

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Portfolio

Portfolio

200243
Target Municipal Public Transit operations purchasing officers who are under increasing pressure to improve bus tracking (routing, schedules, and safety) and efficiency. These individuals knowthat they need the kind of solution Bell is offering - they just need to be convinced (as budget is always a limitation in governments) that now is the time. The Solution Bell Wireless Data Solutions for Public Transit! And, to help our target understand what that really means: An unforgettable DM that directly addresses our target's transit tracking needs by actively demonstrating how the solution can benefit the efficiency of their fleet. Designed to breakthrough corporate gatekeepers, this piece is customized so decision makers understand that Bell wants to build a relationship with them in addressing their specific public transit needs. The Results The purchase process for this kind of technology investment is long and relies very heavily on the relationship individual sales rep

Bell Transit DM

200244
The Brief Create awareness and excitement around the creative possibilities of using non-traditional die-cut formats and demonstrate how they can help a business break through the clutter. The Solution Send a rooster (well, a die-cut one) nestled among a typical stack of mail. This immediately brings the key message - of breaking through the clutter - to life. Recipients could then request a free sample package, complete with die-cut dos and don'ts. The Results Within just three months, the response rate was 7%. This surpassed the client objective by 40% - and all with a limited total production budget of just $50,000.

Canada Post Rooster DM

200259
We asked kids to generate their own content that is about the cause for the purpose of raising money for their Famine. We partnered with MuchMusic and the top 5 fundraisers would get their campaign shown on MuchonDemand. It's audience AND brand relevant. The content is inspired by the cause. We used the big idea of "HOW WILL YOU SPEND YOUR 30?" as our starting point. By simply asking this question, we shifted the paradigm and made it personal. We asked kids to generate their own content that is about the cause for the purpose of raising money for their Famine. We provided the opportunity. They provided the passion. By giving students a chance to make their voices heard and become champions for the brand, we were able to turn a budget under $300,000 into over $4 million in donations.

World Vision 30 Hour Famine

200262
We needed to drum up support to change the Electricity Grid infrastructure. The goal quite simply was to have general population answer "yes" when asked in a poll whether public money should be invested in updating our systems. To achieve that, we made people look at the everyday conveniences they take for granted and ask themselves how good they'd be without electricity.

CEA Awareness Campaign

200231
:45 television commercial linking hockey and McDonalds

Mcdonald's Hockey TV

200243
Target Municipal Public Transit operations purchasing officers who are under increasing pressure to improve bus tracking (routing, schedules, and safety) and efficiency. These individuals knowthat they need the kind of solution Bell is offering - they just need to be convinced (as budget is always a limitation in governments) that now is the time. The Solution Bell Wireless Data Solutions for Public Transit! And, to help our target understand what that really means: An unforgettable DM that directly addresses our target's transit tracking needs by actively demonstrating how the solution can benefit the efficiency of their fleet. Designed to breakthrough corporate gatekeepers, this piece is customized so decision makers understand that Bell wants to build a relationship with them in addressing their specific public transit needs. The Results The purchase process for this kind of technology investment is long and relies very heavily on the relationship individual sales rep

Bell Transit DM

200244
The Brief Create awareness and excitement around the creative possibilities of using non-traditional die-cut formats and demonstrate how they can help a business break through the clutter. The Solution Send a rooster (well, a die-cut one) nestled among a typical stack of mail. This immediately brings the key message - of breaking through the clutter - to life. Recipients could then request a free sample package, complete with die-cut dos and don'ts. The Results Within just three months, the response rate was 7%. This surpassed the client objective by 40% - and all with a limited total production budget of just $50,000.

Canada Post Rooster DM

200259
We asked kids to generate their own content that is about the cause for the purpose of raising money for their Famine. We partnered with MuchMusic and the top 5 fundraisers would get their campaign shown on MuchonDemand. It's audience AND brand relevant. The content is inspired by the cause. We used the big idea of "HOW WILL YOU SPEND YOUR 30?" as our starting point. By simply asking this question, we shifted the paradigm and made it personal. We asked kids to generate their own content that is about the cause for the purpose of raising money for their Famine. We provided the opportunity. They provided the passion. By giving students a chance to make their voices heard and become champions for the brand, we were able to turn a budget under $300,000 into over $4 million in donations.

World Vision 30 Hour Famine

200262
We needed to drum up support to change the Electricity Grid infrastructure. The goal quite simply was to have general population answer "yes" when asked in a poll whether public money should be invested in updating our systems. To achieve that, we made people look at the everyday conveniences they take for granted and ask themselves how good they'd be without electricity.

CEA Awareness Campaign

200231
:45 television commercial linking hockey and McDonalds

Mcdonald's Hockey TV

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