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$15 USD / hour
Flag of UAFlag of UA
kyiv,
ukraine
$15 USD / hour
It's currently 6:04 AM here
Joined May 25, 2018
0 Recommendations

Yevhenii T.

@ztumanevich

monthly-level-three.svg
4.3 (3 reviews)
4.3 (3 reviews)
3.1
3.1
$15 USD / hour
Flag of UAFlag of UA
kyiv,
ukraine
$15 USD / hour
67%
Jobs Completed
83%
On Budget
83%
On Time
N/A
Repeat Hire Rate

Digital Marketer and Analyst

Google Analytics, GTM, Facebook Tracking | Facebook, Google Ads Expert ⚫ 4+ years of experience in Facebook Ads and Google Ads ⚫Analytics Expert with deep knowledge of advanced tracking setup and testing Facebook Ads, Google Ads, Amazon Ads, Analytics Expert - I know it all. I believe in data-driven marketing so understanding and being able to set up tracking part of the job is really important for me. Looking for new customers and leads? Are you bringing in revenue but want to harness the power of Facebook Ads, Google Ads, Amazon Ads to take your business to the next level? Or maybe you want to fire Facebook eCommerce events even if user is using AdBlock? Do you want to track users in Google Analytics? You want to fix tracking problems on your website and you need someone to test everything, find ALL errors and give you a full repair plan with detail instructions (or even better - implement it)? I’m your guy - let’s talk! I run Google Ads, Facebook Ads, Allegro Ads, and Amazon Ads. I use my 5 years of experience in the industry to deliver comprehensive strategy and high-quality campaigns that will bring you profit. As a marketer in a few agencies, I gained experience in various industries (from insurance, through real estate, diet supplements, fashion, electronic equipment, internet applications to the interior design industry). Since the beginning of my business, I have worked with many clients with different budgets from 500 USD to 30 000+ USD monthly. I specialize in eCommerce businesses. I have 5+ years of experience in the marketing business. I started from the bottom and at different points, I was Team Leader, Main PPC Specialist, Social Media Specialist, Lead Data and Analytics Specialist, Lead Google Ads Specialist. I was also an entrepreneur at some point managing my own eCommerce business - so like you can see - know the drill. :) In my work with eCommerce, I concentrate on creating multi-channel funnel usually using at least Google Ads and Facebook Ads to reach clients with the right message at different points of their customer journey. I ran campaigns targeted to various European and Non-European countries and I have experience with Amazon Ads (and amazon store + landing page development and optimisation). As an Analytics Expert, I always focus on RESULTS via marketing campaigns I run. For me data and marketing are connected - you should never take it apart - better data collecting will guarantee you better results in your ads campaigns. I want to run campaigns for my clients, so they don’t have to worry about a thing! If you are looking for Facebook Ads and Google Ads with an expert? Need help with fixing tracking issues on your website? Interested in seeing how I can help YOUR business grow?
Freelancer
Facebook Marketing Specialists
Ukraine

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Portfolio Items

Project description

~Google Ads, Shopping optimization~

Task: increase revenue without additional budget ?

In the beginning, I had 1 Google Ads account of an online store with 1 active Google Shopping campaign (a few product categories included) that performed not quite good:

- ROAS was near 110% (which is not even clear one's expenses, considering that the margin is not included in ROAS)
- Cost 21,053 UAH (approx $850)
- Conv value 23,307 UAH (approx $930)

Not big of a profit, isn't it?

There are only 2 ways to increase profit from ads. It's either drive more budget and hope that outcome will raise proportionally (rare case!), or to optimize current processes to spend less and get more. The last one is my goal.

How I acted:

1) Performed full analysis: dives deep into the data to find the weak spots and errors.
2) Developed the strategy to fix the problems.
3) Looked for the opportunity to growth;
I've discovered bestsellers,
Segmented most profitable audience,
Improved produc
PPC Specialist
Project description

~Google Ads, Shopping optimization~

Task: increase revenue without additional budget ?

In the beginning, I had 1 Google Ads account of an online store with 1 active Google Shopping campaign (a few product categories included) that performed not quite good:

- ROAS was near 110% (which is not even clear one's expenses, considering that the margin is not included in ROAS)
- Cost 21,053 UAH (approx $850)
- Conv value 23,307 UAH (approx $930)

Not big of a profit, isn't it?

There are only 2 ways to increase profit from ads. It's either drive more budget and hope that outcome will raise proportionally (rare case!), or to optimize current processes to spend less and get more. The last one is my goal.

How I acted:

1) Performed full analysis: dives deep into the data to find the weak spots and errors.
2) Developed the strategy to fix the problems.
3) Looked for the opportunity to growth;
I've discovered bestsellers,
Segmented most profitable audience,
Improved produc
PPC Specialist
~Google Ads setup and management~ *For one of the biggest baby carriers shop in the US (NDA). Task: forecast the budget, develop an advertising strategy for Google Ads, set up and optimize campaigns ? How I acted: Set up search and display campaigns; Prepared remarketing audiences through Google Analytics and run a remarketing campaign; Optimized advertising to lower ad spends and improve performance. Results: ? Av. CPC $0.59 ? Av. CTR on Search 19.02% ? Av. conv. rate on Search 3%
Google ads Manager
Project description
Client: retail, Ukraine, Google Ads advertising Goal: optimise Google Shopping campaigns to make them more profitable ❌Vital stats before my work: Cost 24,782 UAH Conv. value 35,006 UAH ROAS 141% ✅ Vital stats after my work: Cost 15,458 UAH Conv. value 245,200 UAH ROAS 1586% Optimisation measures: - set the right structure of campaigns, ad groups, and product groups - analyse and find the best performing products - set up a smart shopping campaign for bestsellers with Maximize conv value bidding strategy, and more Want to find out the best way to optimise your account? Text me, and I’ll gladly make an initial audit so you could have a glance at what you would achieve with the right Google Ads management!
PPC Specialist
Project description
Client: retail, Ukraine, Google Ads advertising Goal: optimise Google Shopping campaigns to make them more profitable ❌Vital stats before my work: Cost 24,782 UAH Conv. value 35,006 UAH ROAS 141% ✅ Vital stats after my work: Cost 15,458 UAH Conv. value 245,200 UAH ROAS 1586% Optimisation measures: - set the right structure of campaigns, ad groups, and product groups - analyse and find the best performing products - set up a smart shopping campaign for bestsellers with Maximize conv value bidding strategy, and more Want to find out the best way to optimise your account? Text me, and I’ll gladly make an initial audit so you could have a glance at what you would achieve with the right Google Ads management!
PPC Specialist
Project description
Business: e-commerce (NDA).
Task: Google Ads optimization. 
Goal: Decrease the cost per conversion. 
Before: - Cost per conversion $16 - Most of the products within the $7.99-20 price range
I started with: 
1) Search terms analysis 
2) Adding new negative keywords 
3) Product audit, excluding non-efficient items
4) Optimization of the advertising for potentially profitable products 
✅Results: - Conversion rate increase from 3,13% to 3,53% - Cost decreased from $12,270 to $6,990 - CPA decreased from $15,79 to $9,71
PPC Manager
Project description
Business: e-commerce (NDA).
Task: Google Ads optimization. 
Goal: Decrease the cost per conversion. 
Before: - Cost per conversion $16 - Most of the products within the $7.99-20 price range
I started with: 
1) Search terms analysis 
2) Adding new negative keywords 
3) Product audit, excluding non-efficient items
4) Optimization of the advertising for potentially profitable products 
✅Results: - Conversion rate increase from 3,13% to 3,53% - Cost decreased from $12,270 to $6,990 - CPA decreased from $15,79 to $9,71
PPC Manager
Create Facebook ADS
Facebook Blue Print Certification
Certificate Facebook Bussiness Manager
Certificate Facebook Bussiness Manager

Reviews

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Showing 1 - 3 out of 3 reviews
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1.0
₹4,500.00 INR
he did take up a work he did not know and could not finish.
PHP
eCommerce
Prestashop
HTML
Offline Conversion Facebook API Integration
V
Flag of IN Mohamed V. @vasif1
8 days ago
5.0
$360.00 AUD
Great freelancer to work with as he is really responsive
PHP
JavaScript
WordPress
Google Analytics
HTML
User Avatar
Flag of AU Benjamin Scott M. @benmcallister
18 days ago
5.0
$40.00 USD
Excellent support provided and very detailed and thorough in the subject. I am very happy with the way Eugen has approached and discussed the issues and taken step by step approach to fix the issue I was facing. Wish you all the best and I recommend your services for your knowledge and professionalism.
iPhone
Social Networking
Twitter
Facebook Marketing
Social Media Marketing
User Avatar
Flag of IN Sumit A. @sumitambastha
6 months ago

Experience

PPC Specialist

Greazly
Mar 2020 - Oct 2021 (1 year, 7 months)
/

PPC Specialist

Target Client
Mar 2017 - Oct 2020 (3 years, 7 months)
/

Education

Master of Laws (LLM), Commercial law

Kiivs'kij Nacional'nij Torgovel'no Ekonomicnij Universitet, Ukraine 2020 - 2021
(1 year)

Bachelor of Business Administration (BBA), Political science

Kyiv National Taras Shevchenko University, Ukraine 2017 - 2021
(4 years)

Bachelor of Laws (LLB), International Law

Kiivs'kij Nacional'nij Torgovel'no Ekonomicnij Universitet, Ukraine 2016 - 2020
(4 years)

Qualifications

Business Manager

Facebook Blueprint
2021
Business Manager serves a one-stop shop for advertisers, agencies, publishers and Facebook Marketing Partners to manage their assets and easily share access to assets across their team and with external partners.

Ad Policies for Content, Creative, and Targeting

Facebook BP
2021
This series of courses introduces me to our ad policies for content, creative and targeting. It explains what ads are and are not acceptable for delivery across the Facebook family of apps and services

Google Ads Search Certification

Skillshop
2021
on February 23, 2021 Completion ID: 70967128 Expires February 23, 2022 I have proven that I know the basics of creating and optimizing Google Search campaigns

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Certifications

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Top Skills

Facebook Marketing
1
Google Analytics
1
Social Media Marketing
1
Digital Marketing
Advertising

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