Katherine S.

I was a Sr. Business Planning Associate in San Miguel Brewing International Ltd for more than two years. Before that, I was a Jr. Business Planning Analyst in San Miguel Corporation for almost three years. My experiences in these Companies gave me the opportunity to have an extensive background in market research and development of business plans. I provided comprehensive assessment of the beer/beverage markets as well as industry prospects all over the world. I also developed and conducted interviews and survey studies in the Philippines and Vietnam. I was also involved in the strategic planning process (i.e., integrated analysis of business, identification of critical business issues and conduct of feasibility studies) of these Companies.