LANA OWENS
Objective
Professional experience in the field of marketing, utilizing skills in research, communications, and organization.
Profile of Skills
A highly motivated professional with particularly strong written and verbal communication skills, an excellent academic record, and a passion for research. Resourceful, persuasive, and perceptive. Solid problem analysis skills with the goal of innovative and efficient solutions. Noted among clients, peers, supervisors, and instructors for commitment to quality and desire to excel.
§ Management - Skilled at managing multiple responsibilities concurrently, extremely organized and efficient. Handles complex issues professionally. Adept at mediation and problem resolution. Good diplomat.
§ Client Services - Well developed interpersonal relation skills. Ability to communicate, relate, offer assistance, and approach stressful situations with competence.
§ Research- Advanced research experience, both as a competitive intelligence professional and as a paralegal.
§ Marketing – Extensive experience developing marketing strategies, creating marketing materials, establishing social network profiles, and enhancing SEO efforts. Innate knowledge of strategically positioning an organization based on its strengths.
§ Writing- Substantive writing experience. Well developed portfolio contains written content including e-books, press releases, articles, blogs, organizational profiles, and various marketing materials.
§ Technology - Experienced with Microsoft Office Suite, Westlaw, Lexis Nexis, RSS Feeds, Advanced Research Capabilities – World Wide Web
Education
Paralegal Certification – April 2003
Atlanta Metropolitan College – University of Georgia affiliate
Highly intensive 86-hour program of paralegal studies
GPA: 3.9
Bachelor of Science in Business Management – December 2009
University of Phoenix – Marietta, Georgia campus
GPA: 3.8
Organization Memberships
Certified Professional Writers Association
Society of Competitive Intelligence Professionals
Experience
Present Freelance Marketing Consultant/Writer/Researcher
Created numerous blog postings, articles, RFPs, e-books, press releases and webpage content for organizations worldwide. Engaged in comprehensive research, particularly legal, healthcare, real estate and technology industry issues. Directed SEO and social networking campaigns for several emerging organizations. Developed marketing promotional materials (B2B and B2C), utilizing knowledge of neuro-marketing principles. Constructed concise, thorough strategic planning programs that intensively focused on developing an organization’s brand.
2008- 2010 Marketing Director
Responsible for the direct support of Executives for an insurance education firm. Developed company’s marketing strategies, social network profiles and SEO campaigns, directly aligning the corporate vision with marketing materials. Researched company solutions and established marketing campaigns, creating materials such as e-mail blasts, newsletters, brochures, and corporate blogs. Responsible for drafting new business negotiation forms – ie, drafting RFPs.
ATEC (Adjuster Training & Educational Centers)
Woodstock, Georgia
2007 Operations Manager
Management of an e-commerce outdoor living products retailer, directing over 14 websites. Client communications, accounting, business development, competitive intelligence, and web design among day-to-day responsibilities. Extensive review of A/P receipts and strict control of financial losses part of maintaining profitable financial goals. Achieved highest quarterly sales in company history - through successful customer service initiatives, business development efforts, and marketing strategies. Organization closed due to economic concerns and dissonance within the Executive group.
Total Backyard, Inc.
Canton, Georgia
2003 – 2006 Senior Regulatory Compliance Analyst / Paralegal
Responsible for research for a publicly-traded corporation. Emphasis placed on supporting Director of Corporate Compliance, General Counsel, and Executive Team. Developed and implemented Competitive tracking program, utilizing web resources to discover class action lawsuits and monitor new civil litigation. Reviewed, revised, and developed new contract language for insurance policies. Reviewed SEC filings and contributed verbiage for the legal proceedings section. Reputation as a corporate research specialist, locating strategic, competitive information through internet data and interviewing key sources. Organization relocated to Birmingham, Alabama.
Infinity Insurance Companies
Alpharetta, Georgia
