## BIO
Karen Price
Tampa, FL
10/05 - Present
**Managing Partner**
Reaching Peak, Tampa, FL
* Manage all marketing for both the web services and personal development divisions.
* Oversee: websites, marketing communications, public relations, and advertising.
* Account management and website design for web clients.
10/02 – 08/03
**Product Manager,** Procurement
Exostar, Herndon, VA
* Managed software development projects.
* Gathered, analyzed, and documented business software requirements.
* Researched and presented system enhancements to stakeholders.
* Created User Interface prototypes and presented to customers.
* Worked with customers (Boeing, Lockheed Martin, Raytheon, BAE SYSTEMS, and Rolls-Royce) to set priorities and provide Estimated Completion Dates.
* Published software upgrade Pre-release and Release Notes.
* Managed maintenance window schedule for enhancements and bug fixes.
* Actively worked with other departments and senior staff to develop processes to enable meeting customers’ needs while managing efficiency and quality.
**Product Marketing Manager** and Webmaster
Exostar, Herndon, VA
* Wrote marketing collateral and web content for software products and corporate web site, and supported marketing with html email newsletter and other projects.
* Surveyed offline business activities and correlated the information to web metrics by matching up data with a timeline of events.
* Acted as primary owner of corporate website and supported marketing, operations, customer support, and development by building new site functionality.
03/00 – 01/02
**Product Manager**
eMerge Interactive, Sebastian, FL
* Product Manager of several web-based software products including Content Management and Online Auction, delivered through a B2B web portal.
* Analyzed customer surveys, market research, direct customer calls, and input from other business units to define the product.
* Served as liaison between marketing and technical team for the corporate web site.
* Initiated and led Product Manager meetings to foster strategic planning.
* Managed the on-time delivery of the product 6 weeks from date of hire; honored with letter of commendation and bonus.
* Wrote business and technical software specifications, including Rational Use Case documents using Rational RequisitePro. (Writing samples available upon request.)
* Evaluated web metrics vendors and used NetGenesis application to track activity on <a href= "http://www.cattleinfonet.com">http://www.cattleinfonet.com</a>.
10/98 – 02/00
**Marketing/ PR Coordinator**
CommerceQuest, Tampa, FL
* Wrote press releases, case studies, electronic newsletter and other marketing collateral for Message Oriented Middleware products (MQ Series) and other related products and services. (Writing samples available upon request.)
* Coordinated analyst and media relations.
* Webmaster for dynamic website using Active Server Pages (ASP), VB Script and MS Access database.
* Pulled data from WebTrends software to monitor site activity.
* Gathered market intelligence and reported analysis to company employees weekly.
05/97 – 09/98
**Event Coordinator (Intern)**
University of South Florida, Tampa, FL
Coordinated an annual business awards program including hiring vendors, ticket sales, and coordinating awards banquet for 675+ attendees.
07/95 – 04/97
**Legal Assistant**
Brian E. Gray & Associates, Tampa, FL
* Performed legal research, interviewed clients, created marketing materials, prepared legal documents.
* Created time entry system for invoicing clients and marketing puposes using Microsoft Access database, forms, and reporting.
06/88 - 07/95
Various part-time clerical positions during college.
EDUCATION
**MBA**, University of South Florida, Tampa, FL (1998)
**BA**, Mass Communications/Public Relations, University of South Florida, Tampa, FL (1995)
## Area of Expertise
Project Management
Product Management
Marketing
SEO
Writing
