In ecommerce, we need to sell goods to customers whom we cannot see or have direct interaction with. Since the beginning of my career, I have been training just to do that!
I am passionate about everything related to ecommerce spanning across brand launches, web sales, visual online merchandising, user experience, website developments to digital operations.
Process oriented in my approach yet always open to embrace ambiguities and learn from them.
Ambitious to learn, dedicated to teach.
Always valuing data. as W. Edwards Deming rightly said, "In God We Trust, All Others Must Bring Data!"
I am an expert at:
1. Customer Acquisition Strategy and Funnel:
Brand Awareness
Purchase Decision
Retention, Up & Cross Selling
Visual Merchandising
2. 3P Sales Channel Growth:
Marketplaces Launch
Distributors Activation
Ad Strategy & Execution
Content Creation & Promotion
Customer Feedbacks
Global Expansion
11 years of Corporate Experience:
Company Name: PetSutra
Revenue growth via. 3P & D2C Channels
Pet Supplies | Jun 2017 - Jan 2022
Company Name: Bonhomia Coffee
Revenue Growth (3P & D2C)
FMCG & Electronics Appliance | Jan 2016 - May 2017
Company Name: Paytmmall
Category Manager & Merchandiser
FMCG & Babycare Category | Feb 2015 - Dec 2015
Company Name: Scholastic
Revenue Growth & Strategy
Publishing House | Jul 2013 - Feb 2015
Company Name: Flipkart
Visual Merchandising
Books & Fashion Category | Dec 2011 - Jul 2013