The qualities of density ...
This crisp, modern logo draws on the qualities of density. Firstly, a logo uniting the 'D' and the '3'. The D has been converted to a dot pattern, and the 3 sits white out of this in the top right hand corner. Secondly, I've designed a text unit using the beautiful font 'Helvetic Neue', which carries many weights, to signify the ever more refined stages of the design and construction process. The 3 sits touching the tip of the 'Y', uniting this, and the D3 to form two which work either as single elements of as stand-alone items. Finally the words 'design' and 'construction', are added, again in Helvetica, finishing this contemporary, vector based image. The colour are a deep grey with blue and green for warmth, and a vibrant warm yellow which sings when placed against the darker hue. This identity sits well on dark and light backgrounds, in black and white and is readable at all sizes. I trust this meets the brief and look forward to receiving feedback. Kind regards Nick.
