Help Refresh Packaging - 5 Point Detox

Status: Closed
Prize: $250
Entries Received: 36
Winner: acpc

Winner

Contest Brief

We are after a refresh of the packaging for our herbal detox product - 5 Point Detox.
5 Point Detox is a liquid herbal tonic that acts as an internal cleanse. The 5 ‘points’ or areas it works on are:
1. LIVER
2. KIDNEYS
3. DIGESTION
4. CONSTIPATION
5. PARASITES

The packaging was redesigned a year ago and we now believe that we missed the mark with it in a number of ways:
1. Does not convey the what the product is – natural herbal detox product
2. Does not convey the promise of the product – to make you healthier
3. Is too complex and wordy– it needs to be understood by a consumer who cannot read English
4. Does not convey the strengths of the product – simple to take, fast acting, liquid herbal tonic.
5. We would like to infer weight loss (the consumer will loss 2-4 kilos in the first week but we can't claim weight loss due to strict regulations.)

WHAT WE NEED:
Packaging redesign.

1. FRONT & BACK DISPLAY PANELS
1. Graphical display of the 5 Points (remove the text)
2. Only wording on the panel to be logo, ‘Herbal detox tonic’, ‘16 day course’, ‘oral liquid’, ‘500ml’, ‘AUSTL260522’
3. Australian made and Vegan logos to remain.
4. New colour scheme is OK
5. New 5 POINT DETOX logo is OK
6. May include our catch-cry ‘Time to Detox?’. This is our unique TM so would like to build on it.

2. INGREDIENT SIDE PANEL
1. All wording to remain the same.
2. You may change the font and formatting
3. ‘The simple detox’ may be re/moved

3. DESCRIPTIVE SIDE PANEL
1. Incorporate the 5 Point graphics used in front panel
2. Barcode and below to remain the same
3. You may change the font and formatting
4. ‘Time to Detox?’ may be re/moved

4. GENERAL DESIGN FEEL
We are looking for a design that:
1. is simple
2. eye catching
3. is easy to read
4. Easy for the consumer to understand
5. conveys the promise of the product – to make you healthier in a simple way
6. conveys what the product is – natural herbal detox product
7. needs to be understood by a consumer who cannot read English
8. conveys the strengths of the product – simple to take, fast acting, liquid herbal tonic.
9. infers weight loss
10. targets both male and female consumers
11. has a strong emotive fit with the consumer’s need-state – ‘I need to be healthier and would like to lose some weight’
12. the product is a registered complementary medicine so we would like it to convey a high quality feel about it.

Product information can be found at www.5pointdetox.com.au Attached are the current packaging, brochure, advertising and product shots.

Any questions please ask.

Please provide the final artwork in Illustrator CS5 version. All graphics and logos to be vectors. Any imagery to be minimum 300dpi.

Thanks for your efforts.

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Winner

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Employer Feedback

“ACPC was willing to make many changes to his submissions during the contest which lead to him eventually winning it . ACPC provided great service during the contest handover in helping make sure we were able to work with the artwork. I would recommend him and use him again.”

ausela, Australia.

Public Clarification Board

Contest Holder
- 7 years ago
Hi Everyone, thanks for some great designs. I will be putting the entries to a poll to help pick the best one. All 3&4 starred entries will go in the poll.
- 7 years ago
1. rashidabegumng
  - 7 years ago
  Please check my entry #46 and feedback. Thanks.
  - 7 years ago
ronilto1001
- 7 years ago
Please, check #42 . Thanks.
- 7 years ago
rashidabegumng
- 7 years ago
Please check #33 and feedback. Thanks.
- 7 years ago
bobbleheaddesign
- 7 years ago
Sir kindly check entry #35 Thanks
- 7 years ago
aabajieva7
- 7 years ago
#31 please check it out!
- 7 years ago
aabajieva7
- 7 years ago
#29 check it out! thanks :)
- 7 years ago
manthanpednekar
- 7 years ago
Please upload the 5 Point Detox logo vector file.
- 7 years ago
ronilto1001
- 7 years ago
Please, check #24 . Thanks.
- 7 years ago
ELMANARA
- 7 years ago
Please check #23
- 7 years ago
acpc
- 7 years ago
Working on new project.
- 7 years ago
nietofinat
- 7 years ago
At your convenience, please check entry #22 , and review so we can work on it if needed.
- 7 years ago
ELMANARA
- 7 years ago
Working on new sample
- 7 years ago
Med7008
- 7 years ago
Kindly check #21, Thanks
- 7 years ago
SurendraRathor
- 7 years ago
Entry #17 .. plz check
- 7 years ago
nietofinat
- 7 years ago
Working on it.
- 7 years ago
aabajieva7
- 7 years ago
working on it! :)
- 7 years ago
Contest Holder
- 7 years ago
designs with the graphics of the organs look good.
- 7 years ago
Contest Holder
- 7 years ago
thanks for your entries. There have been a few rejected as they are text based and someone who cannot read English would not know what the product does. Please refer to the contest brief.
- 7 years ago
ELMANARA
- 7 years ago
Please check #4
- 7 years ago
ELMANARA
- 7 years ago
Working on it
- 7 years ago