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Project Budget$250 - $750 AUD
prepare a report on the
contemporary marketing environment for hospitality organisations within Australia. This will
involve exploring the macro and micro environmental factors that would and could impact
• Economic Conditions
• Society and Culture
• Political and legal
Essential Text and Materials :
Reid, R.D.,& Bojanic, D.C., Hospitality Marketing Management, 5th Edition, Wiley Publishers.
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