Create ad (-words) campaign

I've made a Google AdSense campaign for the product on [login to view URL] and made a 1.52% CTR. (0,058 USD cpc)

However, even though i set search words, i don't think that they're placed well enough, hitting the target audience well enough.

So i need your help to create a new campaign (or adjust the existing one) and raise the CTR.

I want something that i can "fill money into" on my own, but which has a better performance than now.

I've attached screenshots from my AdSense setup: combined performance and Search Words. (it's all in danish, but if you use Adsense you should be able to interpret the UI)

I've never done this before, so please explain a few things to me:

A) new ad or merely reconfigure the setup?

B) How would you go about it all?

C) How to prove your projections of performance?

Go see the website and then explain A-C in your bid (not in a message, please. I hate those unless we work together)

Google Adwords Internet Marketing

Project ID: #5004218

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