Comprehensive Branding Kit for Journals & Planners

Status: Pending
Prize: $50
Entries Received: 30

Contest Brief

I'm seeking an accomplished branding specialist who can craft a comprehensive branding kit and identity for my company. We specialize in creating journals, workbooks, and planners, with a strong focus on topics related to self-care, self-love, gratitude, and mindfulness, mainly tailored for women.
Our mission is to inspire women to take care of themselves in a way that feels the best for them without guilt.
Our tagline is: Write your way to well-being. or/and Transforming lives one page at a time.
Name: Joyful Journals

Key Aspects of the Project:
- **Primary Goal**: The main aim for this project is to establish a distinct brand identity that can resonate with our target audience, especially women interested in self-improvement and wellness.

- **Critical Branding Elements**: Three main components are crucial in this branding kit - Logo design, Color scheme, and Typography. The ideal freelancer should have a keen eye for detail and be able to create designs that are both aesthetically pleasing and in alignment with our target demographic.

- **Preferred Styles**: I'm particularly drawn to the styles of minimalistic and modern, bold and vibrant, as well as elegant and sophisticated. It is important to maintain a good balance between these styles to create a branding kit that is unique yet appealing.

Ideal Skills and Experience:
- Proven track record in branding and graphic design, particularly within the stationery or self-improvement industry.
- Proficiency in creating logos, selecting color schemes, and choosing typography that complements the brand's identity.
- Understanding of the nuances of marketing to a predominantly female audience.
- Ability to bring a fresh perspective to the project while incorporating the provided design styles.

I am looking for someone who can deliver a branding kit that is not only visually striking but also resonates with our brand's ethos and target audience. The chosen freelancer should be able to capture the essence of our products and the emotions they evoke, translating them into a cohesive and compelling branding kit.

Dropping styles from Canva I like for reference, but feel free to venture out. Also please note the brand should not be entirely pink.