Logo Design Challenge for Educational Toy Brand

  • Status: Closed
  • Prize: $50
  • Entries Received: 44
  • Winner: bassmabenalla

Contest Brief

Welcome, talented designers! We invite you to participate in our exciting logo design contest for Lil Wayfinders, a brand dedicated to creating educational and imaginative toys for children. We're seeking a captivating logo that encompasses our brand's essence, emphasizing our focus on natural, neutral, and Montessori-inspired themes. The winning design will become the iconic representation, evoking a sense of wonder, exploration, and joy for young adventurers.

About Lil Wayfinders:
It is more than just a toy brand - it's a journey of discovery and growth for children. Our mission is to ignite curiosity, nurture imagination, and promote playful learning through a collection of Montessori-inspired toys, activities, and printables. We cherish the natural world and believe that play is a fundamental building block for a child's cognitive and emotional development. Our toys are designed to inspire young minds, encouraging them to explore the wonders of the world with awe and excitement.
We are looking for a talented designer to create a fun and colorful logo that appeals to young children.

Logo Ideas:
We envision a logo that captures the spirit of our vision and values. Here are some element ideas but we are open to you being creative and taking it in another direction:

- Nature and Adventure: Incorporate symbols of nature to evoke a sense of exploration and connection with the natural world.
- Playful Silhouette: Include a child's silhouette engaged in joyful play or adventure, representing the heart of our brand - nurturing young explorers.
- Warm and Natural Colors: Utilize a soft colorful palette that complements the natural and neutral theme. Colors should evoke feelings of calm, wonder, and positivity. Ideas are Soft Sage Green, Muted Mustard Yellow, Dusty Blue, Soft Gray.
- Clean and Versatile Design: Create a clean and versatile logo that can be used across various platforms, from packaging to social media.
- Childlike Charm: Infuse the design with childlike charm and whimsy, capturing the essence of imaginative play.

Here are the colors we are considering. I would like to see variations using these. Pick the ones from this list you feel best complement the design. You don't have to use them all.

Main
#75CCC4
#E6E6FA
#F0943C
#B797D0
#FDC3C9
#EBBF64
#3EA0DD

Neutrals
#B4C6B9
#CCCCCC
#D9C6AF
#E6E6FA
#BEBEBE

Submission Guidelines:
To enter the contest, please submit your logo design along with any variations in high-resolution formats (AI, EPS, or SVG) along with a preview in JPG or PNG format. Include a brief explanation of the design concept and how it aligns with Lil Wayfinder's brand identity.

THE LOGO MUST FEATURE A UNIQUE AND ORIGINAL ILLUSTRATION. SUBMISSIONS CONTAINING OR SUSPECTED TO CONTAIN UNORIGINAL, COPIED, GENERIC, CLIP ART, OR IMAGES GENERATED USING LOGO DESIGN SOFTWARE WILL BE REJECTED AND THE SUBMITTER WILL BE REJECTED FROM ANY FUTURE SUBMISSIONS. IRRELEVANT SUBMISSIONS THAT DO NOT FOLLOW THE GUIDELINES FOR A TOY BRAND APPEALING TO SMALL CHILDREN WILL ALSO BE REJECTED.

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Employer Feedback

“Bassma went above and beyond from what was asked of her and delivered a beautiful final product.”

Profile image lilwayfinders, United States.

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