Cre loaded edit product jobs

I'm in need of a talented individual who can help me with designing an innovative product and creating its concept art. Key Requirements: - Product Design: I'm looking to create a unique, innovative product. Your role will involve translating my ideas into tangible, user-friendly product designs. - Concept Art: You'll also be in charge of creating concept art for the product. It needs to be modern and sleek, tailored to appeal to a young adult and professional audience. - Knowledge of Golf required Ideal Skills: - Product design experience in Golf innovative/unique products - Proficiency in creating concept art - Understanding of design principles for young adults and professionals - Ability to work collaboratively and incorpora...

I am seeking an illustrator with strong abilities in creating step-by-step illustrations for an instruction manual. The project will require color illustrations. The freelancer should be able to interpret written instructions into visual steps to make the manual easy to follow. Proficiency in Adobe Illustrator, or similar digital design tools is a must. The illustrations will convey how to use a snake trap in 4 steps. Unpackaging, placing outside, removing old tray, and placing new tray into box. I must receive the original files as well as the illustrations in PNG format. A description of each step: 1) Take closed trap out of packaging box (rectangular cardboard). Ni need to open lid on the trap, it is all set and ready to go out of the packaging box. 2) Place trap outside along ...

I'm looking for an experienced app developer who can create a cross-platform app for buying and selling used items. The app needs to be compatible with both Android and iOS. Key Features: - User Profiles: Users should be able to create accounts and edit their profiles. The app should also have a system in place for verifying users. - In-App Messaging: There should be a messaging feature that allows buyers and sellers to communicate securely within the app. - Payment Gateway: To facilitate transactions, the app needs a reliable payment gateway integration that supports various payment methods. Item Categories: - The app will host a variety of used items for sale, with a focus on the following categories: - Electronics - Clothing - Furniture Ideal Skills: - Proficiency w...

I am looking for an adept 3D artist who can assist me with product modeling for an upcoming presentation. Key Project Details: - The main goal of this project is to create a highly detailed, photorealistic 3D model of a product. - This model requires high-detail textures, aiming to achieve maximum realism. Skills and Experience: - Proficiency in 3D modeling software is crucial. - I expect a portfolio showcasing your experience with product modeling and photorealistic textures. - Deadline-oriented with a sharp eye for detail. If you're adept at creating top-tier 3D models for presentations, I'd love to hear from you. Experience in creating photorealistic textures will put you to the top of my list.

...modern and sleek poster to promote a product or service. - This project requires a professional who can design a creative and eye-catching poster to effectively promote a product or service. The design must be modern and sleek in style. - The main focus of the poster is on promoting a product or service, so the design should be tailored to enhance and showcase the key features or benefits of the product. - The target audience for this poster is not specified, but given the modern and sleek style, it's likely to appeal more to young adults or business professionals. Ideal Skills/Experience: - Graphic design experience, with a portfolio showcasing modern and sleek designs. - Understanding of marketing and visual communication to effectively promote a ...

...creative professional with proficiency in Instagram reels and social media marketing. Your task will be to create a compelling Instagram reel that effectively promotes a product to a general audience. Key tasks: * Tailoring content to appeal to a general audience * Leveraging informative text overlays to guide viewer understanding * Creating an engaging narrative that promotes the product in a subtle, yet effective manner * Ensuring the content represents the product accurately and positively The ideal professional should have: * Demonstrated expertise in creating Instagram reels * A successful track record in product or service promotion * Proficiency in using text overlays effectively * A keen understanding of the interests and preferences of a general ...

I am in need of a skilled video editor to help me create a concise, engaging product testing and comparison video. I will attach a video which was made by so-called professional, but it is nowhere up to any standard of a professional video editing. I need a video which will impress my client. Key Requirements: - Editing footage from product tests and comparisons into a polished two-minute video - Incorporating relevant B-rolls, text overlays, and background music - Adding a professional English text Skills and Experience: - Proficient in video editing software (e.g. Adobe Premiere Pro, Final Cut Pro) - Experienced in creating product-focused videos - Ability to tell a story through editing - Previous experience with voice-over work is a plus This project requires s...

Hi, I'm looking somone to edit my websoftware developped in php/mysql : Add : - field to attach a file per client - add account expiration date - Email notification - Link vehicles by API with our geolocation system

I'm seeking a Photoshop expert I have attached the image . I need a few little things removed, and if you could Enhance the image too The task mainly involves: - Advanced editing, such as removing unnecessary elements and possibly adding new ones to enhance the overall look of the images. The right freelancer for ...such as removing unnecessary elements and possibly adding new ones to enhance the overall look of the images. The right freelancer for this job should have: - Proficient in Photoshop with a strong portfolio demonstrating advanced editing capabilities. - Attention to detail. - Understanding of e-commerce image standards. - Strong communication skills to ensure the final product meets my requirements. If you're a skilled product photo retoucher,...

...a 3-minute dance video. Unfortunately, the result was less than satisfactory. As a photographer and editor, I understand the intricacies of video production and am in dire need of help to rectify this situation. The issues with the current video as I see it are: - Poor video quality - Shaky camera movements - Inconsistent lighting I am looking for a professional who can create a cinematic edit of this video. It must exude a high-quality, professional appeal. Moreover, I am specifically looking for: - Excellent color grading that can enhance the visual appeal and the overall cinematic quality of the video. I am looking for a professional with: - Proven experience in videography and video editing - A portfolio that demonstrates expertise in creating cinematic videos - ...

I'm looking to have a professional e-commerce website created on WordPress. This will be a platform where I can showcase and sell up to 50 different products. Key requirements: - Full e-commerce functionality: I need to be able to add, edit and remove products as needed. - Design: A clean and professional design is important to me. It should be user-friendly and responsive. - Payment methods: While I haven't decided on specific payment methods, I would like the site to be able to accept credit card payments as a minimum. I'm looking forward to working with a developer who has experience in creating e-commerce websites, preferably on the WordPress platform. Your input on the best way to set up and manage the site will be highly valuable. Good communication skills a...

I'm on the lookout for a skilled Malayali graphic designer who can craft a captivating banner to help promote my products on various online platforms. Key Requirements: - Developing a visually appealing banner that effectively promotes my prod...products on various online platforms. Key Requirements: - Developing a visually appealing banner that effectively promotes my products. - Creating a design that is suitable for online platforms such as websites and social media. Ideal Skills: - Proficient in graphic design software such as Adobe Photoshop or Illustrator. - A strong portfolio showcasing previous banner design work, particularly for product promotion. - Solid understanding of design principles, color theory, and typography. - Experience designing for online platforms w...

My website is experiencing an issue where the header is missing on the product page. While the main page and other pages are functioning fine, the product page specifically is having this problem. - The header has been designed without Elementor, while the footer and product page have been set up using Elementor. - The issue is quite urgent, as I would like this resolved within a few days. Therefore, I'm looking for an experienced freelancer who can quickly identify and rectify this issue. Ideal Skills and Experience: - Strong experience in working with WordPress and Elementor - Proven track record in troubleshooting and resolving website issues - Ability to work quickly and efficiently, with an understanding of the urgency in this case.

We are in need of a highly skilled Laravel expert team to continue development on existing web application! The specific Task - Requirements Document will be provided. Project will be developed by Phases(milestones). Selected team will be having opportunity to work for long term! Skills and Experience: - Extensive experience in Laravel development - Proficiency in Laravel customization and optimization - Strong understanding of Gitlab - version control !* - Strong understanding of web development principles and best practices - Ability to work on a large-scale project and deliver high-quality results - Excellent problem-solving skills and attention to detail - Database Design & Management: The ability to design and manage a highly organized, efficient database is crucial. Skills tha...

...looking for a talented Video Editor to join our dynamic team to work on a variety of projects including short-form social media videos and longer, in-depth informational or documentary-style videos. The ideal candidate will possess strong technical skills in video editing, a creative flair, and a passion for storytelling through visual content. Responsibilities: - Edit and assemble recorded raw material into a suitable, finished product ready for broadcasting. The material may include camera footage, dialogue, sound effects, graphics, and special effects. - Ensure the logical sequencing and smooth running of the final video according to the director's specifications. - Collaborate with stakeholders from production to post-production process on the style and pace of ...

I'm in need of a professional video editor to help with creating educational content for YouTube. Key Responsibilities: - Edit raw footage into engaging, educational videos - Ensure videos are suitable for a YouTube audience - Deliver completed videos within agreed timelines Ideal Skills: - Proficient in video editing software (e.g. Adobe Premiere Pro, Final Cut Pro) - Previous experience editing content for YouTube - Understanding of educational video formatting The perfect candidate will have a keen eye for detail, a creative approach to editing, and a good understanding of what makes YouTube content successful. I'm looking for someone who can turn my raw footage into polished, engaging content that will captivate and educate my audience.

I recently moved my WordPress website to a new host using a migration plugin. However, I am encountering mixed content issues post-migration which is causing some browsers to block the site due to security concerns. I need this fixed urgently. Key Requirements: - Resolve mixed content issue - Ensure all resources are loaded securely - Ensure site remains fully functional post-fix Experience Needed: - Proven experience in WordPress website migrations and post-migration issues - Strong knowledge of security protocols and HTTPS implementation - Ability to troubleshoot mixed content issues efficiently The task is urgent so please only apply if you can start immediately and deliver in a timely manner.

Please read : need to just edit a wix website I am seeking an experienced Wix website designer who can offer a minimalistic facelift to my current website. The role mainly involves updating the site content and changing its layout/design. Skills and Experience: - Proven experience in Wix website design - Keen eye for minimalist aesthetics - Strong ability in updating textual content Project Tasks: - Update textual content throughout the site - Change the current layout and design to a cleaner, minimalistic style

I'm looking to enhance my web application's Book Appointment page. I need to add specific icons, buttons, and associated actions to improve user experience and functionality. Key Requirements: - Add 'Delete', 'View', 'Edit', and 'Contact WhatsApp' icons - Each icon should be associated with a specific action - When user clicks 'Delete', 'Edit', or 'View', the corresponding action should be carried out - For 'Contact WhatsApp', user should be able to directly communicate via WhatsApp - Include an 'Add' button - Upon clicking 'Add', user should be prompted to submit the appointment form - The form should include fields for 'Date and Time', 'Personal Inf...

As an enterprise, my main goal lies within promoting a product through the use of engaging and visually appealing advertising posters. I'm seeking a talented designer who can create unique, immigration-themed ads that stand out. Key Responsibilities: - Craft attractive and engaging advertising posters to promote a product in an immigration-centered aesthetic. Essential Skills: - Knowledge of vintage or minimalistic design techniques since the posters should adhere to an 'Immigration' theme. - Solid background in graphic design or illustration would be ideal. - Expertise in utilizing design software such as Adobe Suite. - Originality and creativity in conveying the product's value through visual means. Your portfolio showcasing similar works would hel...

I'm in need of a uniquely tailored, single-sided, modern and sleek brochure to help promote my product/service. The brochure should not only be visually compelling, but also communicate key information about my offerings effortlessly. Key Requirements: - Experience in contemporary design styles - Ability to synthesize complex information into easy-to-understand visuals - Proven track record designing promotional materials. Your portfolio showcasing similar projects will be much appreciated. A good understanding of sleek and modern aesthetics is ideal for this project.

I am looking for a talented video editor who specializes in creating compe...the videos will be to drive traffic to my website. Key requirements: - Proficiency in video editing software - Experience creating and editing social media content - Ability to create engaging and shareable videos - Understands techniques for driving website traffic through video content - Creating captions (arabic subtitles would also be a big +) - Edit long form podcast videos to upload on youtube The ideal candidate should be able to edit the videos to be between 1 to 3 minutes in length, ensuring that they are both attention grabbing and informative. If you have a track record of creating successful videos for social media and are confident in your ability to drive website traffic, I'd ...

I'm seeking a skilled videographer to capture the beautiful moments at all of the weddings that we are conducting. The proje...essence of special moments. - Ability to deliver a final video that is engaging, emotional, and visually appealing. - Excellent communication and collaboration skills to ensure the final product meets my vision. If you're a talented videographer with a passion for weddings and editing, I'd love to hear from you. You need to capture the wedding for our baraat's marketing purposes. We will be calling you for every event if we like your work. Contact us with your charges for a single event and video. You are not required to attend the complete wedding just our services and showcases in the wedding and capture them, edit them and giv...

The Full Stack task using Angular and .NET using Ag grid to add, edit, remove and view the table. Also to have read only table without any edits

I'm looking for a capable designer who can create a modern style title card for a jukebox. Key Requirements: - The design must be modern in style - The final deliverable should be in a word or excel format to allow for edit...artist in the right portion - A photo element should also be incorporated for visual appeal in the left portion. I'd like a card similar to the one you see here. It's exactly 18cm wide x 12cm high. However, the photo portion should be smaller, as the text does not contain the Artist, which I need. I have attached some examples here. Photos # 4 5 and 6 are from my actual machine. I need to edit and make 100 of these. There should be 22 columns on the right side for the Number Title and Artist text. Ideally, I would like to fit 2 to a...

I need an illustrator to do 2 concept sketches for a product idea. like this: I need a quick turnaround. please include 3 links of previous sketches in your bids thanks for bidding For my first sketch I need an “ice chest freezer” based on the attached schematic. The final version looks like the 2nd image. The part list is included below: (just in case you don't know) Ice Chest https://www.amazon.com/Igloo-Removable-Free-Standing-Temperature-Basements/dp/B0CGKM3MK3/ref=sr_1_4_sspa?sr=8-4-spons&ufe=app_do%3Aamzn1.fos.c3015c4a-46bb-44b9-81a4-dc28e6d374b3&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY Chiller coil (inside ice chest) https://www.amazon.com/NY-Brew-Supply-AZ-W3850-CV-chiller/dp/B01893T0SC/ref=sr_1_5?sr=8-5 Radiator https://www

I'm seeking help with uploading products to my Woocommerce site. - Current Product Data: I have my product data available. - Number of Products: I have 150 products to upload - Product Images: I have images for the products too that will need to be uploaded. I'm looking for a freelancer with experience in Woocommerce product uploads, excellent attention to detail, and good communication skills. You need to be fast, and this is an opportunity for the new comers also as it doesn't need much technical skill. Long term working opportunity for the affordable candidates.

Need a photoshop expert to edit an image to make the background professional. This is urgent. Need it in 30 minutes.

can you help me with just need to customise "batch number" as "not required" field in products and purchase and sale sections, you can see that

...create a high impact, classic, and traditional advertising poster for a product. Key requirements include: - Proven background in creating advertising material with a classic and traditional flair - A good understanding of product marketing strategies The hired freelancer will be required to: - Come up with creative ideas that will attract attention to the product - Create graphics that are compelling and easy to comprehend This project requires a quick turnaround, so experience and efficiency in graphic design are crucial. The final design should communicate our product's value clearly and persuasively. Ideal candidates will have extensive experience in the development of advertising posters, particularly for product advertising. I'm looki...

I am seeking a photo editor with a keen eye for subtlety and a talent for image retouching. Here's what I need for this project: Only to edit the female Add hair and balance lip - Skin smoothing: The main goal of this task is to enhance the natural appearance of the skin in the selected images. I am looking for a subtle enhancement, avoiding any over-edited, artificial looks. Skills and Experience: - Proven experience in image editing and retouching, particularly with regards to skin smoothing. - Excellent attention to detail and an understanding of how to apply subtle enhancement. - Knowledge of editing tools and software is a must. - Ability to work to a brief and understand client requirements. - The perfect candidate has a portfolio showcasing their subtlety in previous...

I'm looking for a talented developer to create a PHP-based webpage that generates a unique 10-digit alphanumeric code on every load. The generated codes should never replicate, regardless of how many times the page is loaded. Key Requirements: - The 10-digit codes should be a mix of letters (both uppercase and lowercase) and numbers. - The webpage should be developed using PHP. Key Considerations: - The solution you provide should ensure that the codes never repeat. Your approach in achieving this, whether it be by real-time checking, database storage, or other methods is up to you. - There is no specific requirement for the storage of the generated codes, as long as the system ensures their uniqueness. Ideal Skills: - Proficiency in PHP and web development. - Strong unders...

Search engines need to be implemented at 3 cpts, these results must be loaded via Ajax on the same page, and with pagination. 2 of the forms have nested fields, that is, one option is chosen from a list and the other drop-down menu is filled automatically. I send screenshots in the document

...animator to create a 30-second 3D animated explainer video that introduces a new product. Key Responsibilities: - Create a 30-second 3D animated explainer video - The video should be engaging and captivating, tailored to introduce our new product effectively - Incorporate appropriate visual and audio elements to enhance the message I'm looking for someone who has: - Proven experience in creating 3D animation - A strong portfolio with previous 3D animated explainer videos - Good understanding of marketing and the ability to create engaging content - Good communication skills to understand and implement my vision If you are confident in your 3D animation skills and have a good understanding of how to introduce a new product effectively through video, I'd...

...used on my e-commerce website and social media platforms, serving the overarching goal of building a strong brand identity for my business. Key responsibilities: - Produce high-quality, creative still images of my products that reflect the brand's identity and ethos. - Ensure the images are suitable for use in both e-commerce and social media settings. Ideal candidate: - Proven experience in product photography, especially for e-commerce and social media. - A keen eye for branding and the ability to translate brand identity into visual content. - A strong portfolio that showcases creative still images. - Knowledge of current trends and best practices in e-commerce and social media photography. Looking forward to your proposals!...

I'm in need of an experienced photo editor to sort through a large picture file and edit selected images to a professional, bright and vibrant standard. Key Tasks: - Sort a 25.9GB zip file to find the best pictures from a recent photoshoot. - Editing should be bright and vibrant, suitable for professional use (business promotion, marketing). Ideal Skills & Experience: - Proficient in photo editing software, with a portfolio showcasing similar, professional-grade work. - Able to efficiently sift through large files to select the best content. - Understanding of the unique requirements for bright, vibrant professional editing. This project is crucial for my professional image. I'm looking for someone who is reliable, creative and has a sharp eye for what makes a pi...

...each week to calculate production for each day, see example here: We have two online platforms that we receive orders through, one for wholesale customers and another for retail customers. For wholesale we use Ordermentum - www.ordermentum.com. To access the production reports we have to: 1. Open the "orders" page 2. Select the relevant delivery date 3. Export the production report for that date This data needs to populate into the relevant date column of the "ORDERMENTUM" tab in the google sheet. See sample production report attached () - this is for the items required by customers on Saturday May 4th. This data is not available to access

Hi. I'm looking for a video editor who can quickly edit a video that's less than 1 minute (57 seconds) long. I’m looking to get it done in a few hours. I need to blur a sign which is on the background of the video. The attached is a small part of the video as an example, and screenshot of the video with the approximate area that needs to be blurred (only the letters). If you have experience in such editing, please place your bid. Thanks.

I'm in need of a 3D and 2D drawing with Autodsk Inventor who can make layouts from a given 3D model. These drawings will be crucial for the manufacturing process of a new product. The 3D model is a machine assembly with less than 50 parts. Principally the job is about to make the 2D layout of each component and the assembly ones. Key Points: - I need a variety of specific views in the drawings, such as exploded, sectional, and assembly views. - Additionally, the files should be suitable for laser cutting. (DWG and STEP) for each part. If you have experience in drawing for manufacturing and can provide precise and detailed 2D drawings, I'd love to hear from you.

Seeking an adept video editor proficient in advanced editing techniques, including color grading and effects, for YouTube content. Responsibilities: * Edit raw footage for a polished, professional YouTube output * Utilize advanced techniques like color grading and unique effects * Create eye-catching thumbnail images to enhance video promotion * Ensure edits meet YouTube's quality standards Requirements: * Proficiency in advanced video editing and thumbnail design * Familiarity with YouTube algorithms and successful video characteristics * Creativity, resourcefulness, and ability to meet social media deadlines * One video per week and four videos per month.

I need a photo editor skilled in photoshop to edit a personal photo to be used as my professional headshot. The task involves the addition of a realistic, black, straight-across bra to the image in order to eliminate any visible cleavage. Here are few key aspects: - The edit should appear as realistic as possible to maintain a professional appearance. - No other alterations to the photo are required. This job is best suited to a freelancer with a keen eye for detail and extensive experience in realistic photo manipulation. Please provide examples of similar photo retouching work.

...with relevant evidence from your sources, and provide clear reasoning explaining how the evidence supports your claim. • Revise your essay, taking into consideration feedback from peers or instructor. (Multiple revisions will help you further develop ideas; clarify points; improve overall organization, clarify transitions between paragraphs, arrange sentences logically within paragraphs, etc.) • Edit and proofread with careful attention to word choice and standard conventions of grammar, punctuation, spelling, and documentation of sources. What is the topic of your research argumentative essay? Cannabis use during pregnancy risks vs benefits What information should successful freelancers include in their application? apa citations and good research skills How soon do yo...

I need a designer to create mockups for the Homepage and maybe Product page of my software product website, targeting business professionals. Website is I would like to have there MacBook and iPhone, potentially iPad. I would like to see some small suggested solutions. Key Details: - Specific Pages: The project will involve creating mockups for the Homepage of the website. There is no need for the About Us page. - Design Style: The design style I'm aiming for is modern. I want the website to look sleek, professional, and up-to-date with the latest design trends. - Target Audience: The main goal is to attract business professionals to the website. Therefore, the design should reflect a sense of sophistication and professionalism. Skills and Experience Required: - Pro...

I'm seeking an innovative designer to create a modern, appealing product packaging box. The box will be made of cardboard and should be a foldable carton style. Key Requirements: - Design must be modern and appealing - Experience in designing product packaging preferred - Proficiency in creating foldable carton style boxes Your deliverables will include the complete design of the box, including any necessary printing guidelines. You should be prepared to provide multiple initial design concepts and be open to revisions based on feedback. Your design should integrate seamlessly with our existing brand identity and appeal to our target market.

I need a photo shopper to perform a face swap and edit the final image. The task will involve: - Placing one face onto another face in a different image - Conducting necessary retouching and editing I already have both images ready for this task. The project requires someone with a good eye for detail and the technical skills to blend the images seamlessly. The ideal freelancer will have experience in photo editing, particularly in face swaps and retouching. The final image should look natural and not manipulated. You should be able to work with both images and deliver a high-quality final product.

I'm looking for a skilled and efficient Photoshop expert to update my hairstyle in a picture. The primary task is to replace my current braids in the photo with straight hair in my senior quality of the edit should be seamless and realistic. I uploaded a photo of the senior portrait I would like to use (blue background). I also uploaded three reference photos of the altered hair I would like to have. Not sure if this is something somebody could do… Key Requirements: - Proficiency in Photoshop - Experience in hair styling edits - Ability to deliver the edited picture within a day I appreciate your swift response.

I am in need of a professional and talented video editor to edit my online course videos. The raw material to be edited is 1 hour long but there will be more work available if I am satisfied with the editing. The required style is a traditional lecture format - simple, clean, and incredibly clear. Ideal Skills: - Proven experience in video editing - Excellent understanding of timing and storytelling in editing - Proficiency using editing software Tasks to be completed include but are not limited to: - Trimming footage and putting together the sequence of the course (I will provide written scripts of the course to match) - Zooming picture in and out when needed - Incorporating creative inputs, enhancing video and colour grading for consistency Bids are welcome from experi...

...project requirements (only seniors make bids! The project has a Penalty clause for the deadline) I'm on the lookout for a talented web and mobile app developer who can help bring my cloud restaurant concept to life. Here's what I need: Features: 1. Online Ordering - For easy and convenient customer orders. 2. weekly menu (a page to show our weekly menu) 3. Menu Management - Ability to add, edit, remove, and categorize menu items based on my needs, plus setting item availability. 4. Delivery Tracking - Allowing customers to check their food order status. 5. Nutrition Coaching Reservation - Capability for customers to reserve sessions with a dietitian. 6. Customized Ordering - Feature that facilitates personalized orders based on customer needs of calories and ma...

I need an expert who can take my photo and enhance it according to my needs. This is specifically for personal use, and it is crucial that the final piece has a naturalistic theme. The changes are outlined as follows: • Adjust the brightness and contrast to make it more appealing. • edit the background to make it more appealing. Remove ocean seaweeds The ideal freelancer for this project will have experience in using Photoshop, specifically in adjusting brightness and contrast as well as competent in other photo editing tasks, such as removing backgrounds. It would be an excellent advantage if you've done similar jobs before – editing photos with a natural-looking theme.

I'm currently seeking a WooCommerce expert to assist with product management on my online store. The job involves: - Importing products: I have a 2x CSV file with new products that need to be added into my WooCommerce store and set up wpallimport. I have wpallimport licence. - Updating products: Some existing products on the store need to have their details revised to match the new information in the CSV file. The ideal freelancer must have experience with WooCommerce, and should have previously handled similar tasks. I need someone who can complete the job efficiently and accurately. Your familiarity with CSV format and how it can be used to update and add products in WooCommerce is crucial.