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...seeking a dynamic and experienced Social Media Marketing company with a strong ability to generate leads and sales through targeted campaigns on Facebook and Instagram. An ideal candidate would be competent in: - Crafting engaging video content that drives customer interaction and lead generation - Leveraging Facebook and Instagram platforms to maximize visibility - Implementing strategies that generate leads or sales Previous experience in similar projects is desired. A solid understanding of my targeted customer base and the ability to attract and engage them with effective video content is crucial. We need content to be amusing entertaining and engage with the audience as well as drive sales. We are looking for someone who has a vast amount of experience in gro...

... Since time is of the essence, I need someone with a quick turnaround without compromising the accuracy and quality of leads. We will supply trade show name with a List of companies exhibiting at the trade show, we need accurate company contacts , such as Marketing Managers, Sales Managers , Managing Directors and CEOs, if you are unable to find any of these contacts, please supply a company generic email , such as Info @ or sales@ This list must be 100% accurate and you will need to use more than one source to find the correct info....

I'm seeking an experienced Excel professional to assist with the implementation of various financial formulas and functions in my spreadsheets. I am trying to create an excel sheet for sales people to put some data entry and get final pricing. i have the basic excel sheet ready, and if you willing to work on it i can share it and explain in more details In particular, I need help with: - The execution and application of financial functions specifically. - An ability to accurately conduct cost and estimating calculations. - Strong problem-solving skills to fine-tune formulas for efficiency and accuracy. A background in finance and substantial experience with Excel's wide array of financial functions would be very advantageous for the successful completion of this task. K...

Looking for an experienced affiliate marketer to effectively market my digital downloadable eBook on money-saving. Ideal candidate should have proven track record in generating sales for such products. - Product Type: eBook - Subject: Money Saving - Experience Required: Sales generation for digital products New Stream of Income Please note, the duration of the free trial of the product, if applicable, will be discussed later. Apply if you believe you can drive significant sales for our eBook.

I am looking for a skilled video editor with a deep understanding of soccer. You will put together short videos that highlight the most exciting parts of matches, interview players and provide in-depth analysis for my Instagram account. The goal of my content is to engage wit...editing with a focus on sports, especially football. - Understanding of Instagram algorithm and what type of content performs well. - Deep knowledge of football, including key players, strategies and game highlights. - Ability to edit videos quickly and efficiently, often within hours of a match. This is more than just putting clips together - it's about telling a story that football fans will find engaging. Your edits should turn exciting games and in-depth football analysis into short, compelling Ins...

I'm looking for a skilled marketing specialist to design ...Having already created a website and needing to increase my sales, I need your help to make this a success. Your tasks will involve: - Identifying the most effective platforms for promotion. While I've skipped deliberately mentioning platforms I currently use, I'm open to suggestions and innovative ideas for effective marketing strategies. - Designing a comprehensive promotional plan that aims to increase sales. Ideal Skills: - Proven experience in digital marketing - Ability to craft effective marketing strategies - Superior knowledge of promotional platforms - Excellent communication and presentation skills. I look forward to discussing this opportunity further and hearing your innovative ideas...

I'm on a continuous hunt for an Odoo expert to assist in the enhancement of the Odoo v8 ERP system for our operation. Key tasks would include: * Efficient management of Sales, Inventory, Accounting, and Finance modules. * Customization to modify existing features and creation of new ones, fixing existing bugs for seamless operation. * Keep up with our eCommerce operations and integrate the ERP system with it as needed. To be successful in this project, you should have considerable experience with the Odoo v8 ERP platform, be skilled in customization of its modules, and have a knack for bug fixing. A background in eCommerce would be particularly beneficial. The ability to work proactively and consistently, in line with our operational needs, is a must.

...automated emails that can engage and convert leads. - Develop Sales Funnel Automation: To drive conversions efficiently, I'd like to integrate a well-structured sales funnel automation. - Establish Lead Capture Automation: It's crucial that we capture leads effectively and then nurture them through automation. Webinar Goals: - The webinar on Kajabi has a dual-purpose: generating leads and facilitating product/service sales. Primary Need: - While I have the content and marketing strategies in place, I require significant help with the technical setup on Kajabi. Ideal Skills and Experience: - Proven experience with Kajabi, particularly in setting up automation and webinars. - A solid understanding of email marketing, sales funnels, and lead cap...

Note : my budget not more 15$ for whole project Create web app based on chatgpt API and custom model . With frontend and backend Requirements : The idea is to create a web application that integrates ChatGPT API and a custom model. The functionalities include generating scenarios using ChatGPT API and then distributing tasks to users based on the scenario and their profiles or needs. For example, let's say the chatbot has users A, B, C, and D. The system selects which user to assign a task to based on their profile or needs. If the task is assigned to user B, they perform the task. If user B accepts the task, the system may assign a task to user A next. If user B declines, the system may change the scenario or assign the task to users C or D. In essence, use...

I am looking for an experienced accountant who is familiar with Canadian Auditing Standards (CAS) to handle my bookkeeping in Quickbooks online on an annual basis. Your tasks will include: - Managing sales and purchases transactions - Handling payroll transactions A successful freelancer would: - Be proficient with QuickBooks Online - Have a solid understanding of CAS - Have experience in handling sales, purchase, and payroll transactions.

Note : my budget not more 30$ for whole project Create web app based on chatgpt API and custom model . With frontend and backend Requirements : The idea is to create a web application that integrates ChatGPT API and a custom model. The functionalities include generating scenarios using ChatGPT API and then distributing tasks to users based on the scenario and their profiles or needs. For example, let's say the chatbot has users A, B, C, and D. The system selects which user to assign a task to based on their profile or needs. If the task is assigned to user B, they perform the task. If user B accepts the task, the system may assign a task to user A next. If user B declines, the system may change the scenario or assign the task to users C or D. In essence, use...

I'm looking for a talented sales promoter to represent my services. The ideal candidate should have experience in direct sales, particularly in in-person events. The target for this project is to directly sell and attract customers towards my services. Key Responsibilities: - Promote my services via in-person events, networking, social media - Engage with the target customers in in-person events Ideal Skills: - Proven experience in direct sales - Strong Communication Skills - Ability to engage an audience in an in-person setting - Experience in services promotion preferred - Knowledge of radio promotion methods a plus

Note : my budget not more 20$ for whole project Create web app based on chatgpt API and custom model . With frontend and backend Requirements : The idea is to create a web application that integrates ChatGPT API and a custom model. The functionalities include generating scenarios using ChatGPT API and then distributing tasks to users based on the scenario and their profiles or needs. For example, let's say the chatbot has users A, B, C, and D. The system selects which user to assign a task to based on their profile or needs. If the task is assigned to user B, they perform the task. If user B accepts the task, the system may assign a task to user A next. If user B declines, the system may change the scenario or assign the task to users C or D. In essence, use...

I'm releasing a book (a gay romantic fiction) in the summer under a pseudonym, and I want to have somebody take photos of the book with parts of their body in the frame in a way which will be very shareable o...Instagram / Tiktok / Twitter etc. The photos would not feature your face. Example photos might be: - The book on your bed, while your legs are either side. - The book in your hands while you sit cross legged on the sofa. - The book resting on your torso is the sort of thing I have in mind. Requirements - Young (18+) white male - UK-based (so I can easily post my book to you) - Preferably has an e-reader (to include my ebook in the shot) but not essential - Physically attractive arms / legs / torso (no faces necessary)

...marketing. Key responsibilities include: - Crafting and executing impactful strategies to attract new clients, thereby increasing our market share, boosting sales/leads, and expanding our followers list through social media advertisements on facebook, Instagram, Twitter, TikTok, and Google. - Develop a content calendar tailored to the different platforms and target audiences - Regularly create and post engaging content - Monitor and report on social media analytics to adjust the strategy as needed - Implementing monthly SEO campaigns over a four-month period to enhance website traffic, optimize digital channels, and drive sales/leads. We are seeking an ideal candidate who demonstrates a solid understanding of digital marketing trends, exceptional analytical skill...

I'm in need of a dedicated, skilled cold caller who can help increase sales for my business. I'm looking for a freelancer who can effectively target businesses across various sectors namely Technology, Health-care, Education, and Pet Stores. Ideal Skills: - Proven track record in cold calling businesses - Exceptional selling and communication skills - Familiarity with these business sectors The end goal of this project would be to utilize these cold calls to sell our product/service. I look forward to detailing more information with our chosen freelancer.

...potential business partners. - Sales Closing: Once you've generated leads, you will need to be able to effectively close sales. You must have a proven track record of successful B2B sales and a history of meeting or exceeding sales targets. Ideal candidate: - Experience: A strong background in the property preservation industry is a must. Previous experience in generating leads and closing sales in the B2B sector is highly desirable. - Communication: Excellent communication skills, both written and verbal, are crucial. You should be comfortable building and maintaining relationships with clients. - Results-Oriented: You should be able to work independently and efficiently to generate leads and close sales. Your focus should always be on a...

I am looking for a consumer researcher to visit 3 stores in ROUEN. The project in a nutshell: -All information will be captured via our company's App that has to be downloaded by way of a link emailed to the successful candidate. -Visit 3 supermarkets in Rouen, addresses will be provided. -Around 42 products in total not per a store. – Assess packaging of products for our client, products include baby diapers, feminine hygiene products, kitchen paper and toilet paper. -10 samples per a product has to be assessed. E.g Product A is baby diapers, 10 of these will have to be looked at closely for defects. -If samples are good no photos are required, if samples have defects photos are required showing the defect clearly. -No products need to be purchased. -Good quality photos are e...

Use a person's picture to search and find the person's pictures and videos posted in social media (such as TIKTOK, TELEGRAM, TWITTER, Instagram, FACEBOOK) or online forums (such as reddit, Quora, Digg).

Note : my budget not more 10$ for whole project Create game based on AI chatbot **Game Objective:** The goal is to create a web-based multiplayer game where each player receives secret tasks from an AI. These tasks must be completed to progress towards a common goal. The game is dynamic, with scenarios and tasks changing based on player actions.

...and informative to our customers, offering them the right information as well as an easy way to interact with our services. Key Features: - About the company and its history - Overview of the services we offer - Energy-saving tips and advice - Checking the bill of the account - Our projects The website should be designed to be user-friendly and easy to navigate, ensuring that visitors can easily find the information they need. It should also be optimized for search engines and mobile devices. I am looking for a designer who can bring my vision to life and create a website that reflects the professionalism and reliability of our company. Please provide examples of similar projects you have worked on in your proposal. Please include a link to your portfolio of previous Figma w...

...and experienced sales representative to drive chandelier sales, both in-store and online. Key Responsibilities: - Promote and sell high-end chandeliers, aiming to boost revenue and build a loyal customer base - Monitor and respond to online sales inquiries and ensure swift delivery of products - Provide exceptional customer service, ensuring each customer's needs are met and queries are answered promptly - Utilize strong online marketing skills to increase the visibility of our chandeliers online Key Skills Required: - Proven experience in luxury goods sales is a must. You should be able to demonstrate an understanding of high-value products and how to effectively sell them. - Strong online marketing skills are crucial - you will be responsible for in...

I'm in search of an experienced bilingual sales representative with fluency in English and Spanish. The ideal candidate should have prior sales experience and a background in the Telecom industry. Key Requirements: - Fluent in English and Spanish - Previous sales experience - Background in Telecom industry Your role will involve: - Communicating with clients in both English and Spanish - Using your sales expertise to drive revenue in the Telecom sector Conditions: - Working hours: from Monday to Friday, from 8:00 am to 6:00 pm EST. - We offer USD 200/week Plus Commissions. The successful candidate will be able to demonstrate a history of success in Telecom sales and have a strong understanding of the nuances of cross-cultural sales.

I am looking for experts in both social media marketing and influencer marketing, to push promotion of my affiliate link to pre-med and medical students in the U.S. The primary goal of this campaign will be to drive more sales. The campaign will focus on Instagram and Facebook. Ideal candidates should have proven skills and experience in: - Social Media Marketing, specifically on Instagram and Facebook - Influencer Marketing, capable of identifying and partnering with useful influencers - Developing promotional campaigns that effectively drive sales An understanding of the pre-med and medical student demographic would be beneficial for effectively tailoring the campaign.

I'm looking for a Python expert to help me build a simple yet effective project. I need a program that can scan barcodes of grocery items and then provide me with detailed information about these products. This information should include protein, calories, added sugar, and any other relevant nutritional facts. Key requirements: - The ability to scan barcodes effectively and quickly - Retrieving information about the scanned products from an online source - Displaying this information in an organized and easy to understand manner Ideal skills and experience: - Proficiency in Python - Experience in working with barcode scanning - Familiarity with web scraping for nutritional information - Ability to create a user-friendly interface

I am searching for a video ad creator to help me promote my books with an engaging slideshow video. The primary goal of this video will be to increase book sales. Key Details: - Video Type: Slideshow - Primary Goal: Increase book sales - Target Audience: General readers The ideal candidate for this project should have a proven track record of creating compelling videos that drive sales. Experience in the book industry or working with similar products would be a significant advantage. The video should be designed to capture the attention of a general reader audience, making them eager to explore and purchase my books. Please provide examples of your previous work that showcases your skills in creating slideshow videos and driving conversions.

We require a comprehensive business plan, pitch deck, and sales deck for our AI analytics SaaS business. Our services specifically target small to medium-sized businesses. Our strategy material must highlight: - Our unique selling proposition - Detailed product features - A robust financial model to entice potential investors or stakeholders. The business plan should include at least these three core components: - A compelling executive summary - Comprehensive market research and analysis - Cutting-edge marketing and sales strategies The ideal freelancer for this task should have experience in drafting effective strategies for tech startups, specifically SaaS. Excellent understanding of analytics services, coupled with experience in developing collateral targeted at small ...

I'm looking for an SEO expert to significantly increase the organic traffic to my websites. The primary goal of this is to drive more sales for my offshore financial services. Key Responsibilities: - Develop and implement a comprehensive SEO strategy to increase site visibility on search engines like Google and Bing. - Conduct keyword research to optimize our site's content for target keywords related to offshore financial services. - Perform site audits to ensure the website is optimized for search engines. Ideal Candidate Profile: - Prior experience in SEO for financial services, particularly in the offshore industry, is highly desirable. - Proficient in conducting keyword research and analysis. - Proven track record of increasing organic traffic and improving search e...

I'm launching a new company in the industry of Google PPC Ads and Website Design services. As part of the l...services. As part of the launch, I'm doing outbound reach campaign, I require a proficient freelancer to conduct cold calling for the business. Your main responsibility will be reaching out to potential clients and introducing our services (You don't need to close on call, just get their info). You'll need to have: - Effective communication and persuasion skills - A background in marketing or sales - Good english speaking without a thick accent Not required But Ideally, you'll have experience in Google PPC Ads and Website Design services. You will be given access to our Cloud PBX system - and calls are recorded. Please only bid if you are okay...

NO AUTO GENERATED APPLICATIONS! THEY WILL BE DELETED! NOTE: I AM LOOKING FOR SOMEONE IMMEDIATELY AVAILABLE I am in urgent need of a fluently English speaking/writing Copywriter. I specifically need a business copywriter that can specialize in sponsorship pitch decks. You will need to have some experience with sales pitching. I have an Event that I'm looking for sponsorships for from liquor companies, speaker brands, food brands. I have some notes about the event already. Sentences here and there describing the event & aspects of the crowd. But its not enough to fill up a pitch deck. Your job is to speak to me, get the proper information you need to write out text for the sponsorship. I have a templated pitch deck & you will fill in the information on this template....

...applications for both Android and iOS platforms. The ideal candidate should possess the following skills and experience: - Strong background in website and mobile applications development - Proficiency in implementing backend features such as User authentication, Database integration, and API integration - Capability to provide full control over the frontend of the website - Experience in implementing Commision Split extension - Ability to address existing website issues and improve its performance Your role will primarily involve: - Implementing requested backend features - Providing full control over the website's frontend - Designing and developing mobile applications for Android and iOS - Addressing existing website issues and enhancing its overall functionality and e...

I'm in need of a skilled data analyst who can help me analyze our sales data. Your main task will be to focus on our sales performance by region. Budhet is 100CAD Key responsibilities: - Analyzing sales data, with a focus on regional performance - Generating insights from the data - Creating an insightful dashboard Your deliverable will be an interactive Excel/Google Sheets document. This should clearly present the insights you've uncovered, particularly the regional sales performance. Ideal skills and experience: - Proficiency in data analysis, especially with sales data - A track record of creating insightful dashboards - Familiarity with Excel or Google Sheets, and the ability to create interactive documents

I am intending to develop a data flow network using Lingo as the programming language. The main focus of this project is to build a network that primarily caters to service providers. Key requirements for potential freelancers include: - Proficiency in Lingo - Proven experience in the creation of data flow networks - Strong understanding of the service providers' operational needs - Ability to execute tasks on time and to standard This exciting project is an excellent opportunity for tech-savvy minds who are keen to demonstrate their skills and problem-solving abilities.

...marketing professional to significantly boost my Stan store's sales. The primary audience of my store is adults aged 18-90 and your strategies should be tailor-fit to this demographic. Your task would be: - Developing a comprehensive marketing strategy that aims to increase our sales. - Executing this plan across various platforms that our target demographic is most likely using, including: - Social Media - Facebook, Instagram, Twitter - Search engines - Google, Bing - Email marketing Ideal Skills: - Proven experience in devising successful marketing plans targeting adults (18-90) - In-depth understanding of the above-mentioned platforms - Proficiency in email marketing. - Proven track record in significantly increasing store sales. Let the propo...

...platform. Key Requirements: - Implement a role-based system with three specific roles: Admin, Supervisor, and User. - For authentication, basic login functionality will suffice. - Admin roles should have the capability to manage users. - The Supervisor role should only have view-only access. Please note that the usage of frameworks such as Cake or Bootstrap are not allowed for this project. Ideal Candidate: - Extensive experience in Linux development. - Demonstrable experience in building role-based login systems. - Skilled in secure authentication practices. - Strong understanding of user roles and permissions. - Demonstrated ability to adhere strictly to project specifications. The resulting system is expected to grant user abilities based on specified ro...

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I'm looking for a skilled professional to simulate & test of my microcontroller based hardware design, using proteus and test its performance. Also, if there is any performance bugs, need to correct it and also, build pcb prototype and physically test the performance

We will provide job scope once u fulfill my requirements. Please read before accept this job. Thank you -------------------------------------------------------------------------- 01. If you are looking for a work life balance and work based on your sweet time. pls DO NOT accept this job. 02. Work life balance not for young man. Work hard when we still young 03. we only deal with business owner, if you are agency, sales manager or project manager pls do NOT accept 04. we dont mind if u are just a small team. as long as responsibility, work hard, fast respond and quality. 05. Respond message to your client even after working hour, sat or sun & public holiday 06. we only deal with team with fast respond, quality, friendly, good attitude & responsibility 07. prepare ...

...designer who can create a modern and minimalist, text-based logo for my business. My brand is "Mine&". The logo should be text based and say "Mine & His". It has to be horizontal - It'll be on a website too, and has to sit well within a header bar. The "Mine" should resonate well with a female - Initially I'm thinking something for more cursive in nature. The & should just suit the logo The "His" should resonate well with a male, maybe more bold and masculine. Most importantly all words should look like they sit well with each other In regards to colours, at this stage I have no preference as to whether they should be different colours, or all 1 colour. I'll leave that up to the designers discretion....

As the project owner, I am in need of a proficient Sho...the project owner, I am in need of a proficient Shopify website designer to create an engaging e-commerce site for selling my range of physical goods. Key project requirements: - Strong background and previous experience in Shopify design. - Proven track record in creating eye-catching, user-friendly e-commerce websites. - Understanding of consumer behaviour and product presentation to optimize sales. - Implementation of a secure payment system. You should be able to work with little supervision, strictly meeting the deadlines and updating me on the project status regularly. Expertise in SEO and digital marketing would be a significant advantage. All in all, I'm looking for a professional who delivers with accuracy a...

I'm looking for a talented sales and marketing professional who can help me boost brand awareness and lead generation across both B2B and B2C audiences. The ideal candidate should be well-versed in various digital platforms, particularly social media, email marketing, and search engines. Key Responsibilities: - Develop and execute a comprehensive brand awareness strategy targeting both B2B and B2C segments - Generate high-quality leads through effective marketing campaigns - Utilize social media, email marketing, and search engines to promote the brand and capture the attention of potential customers Key Skills and Experience: - Proven track record in successful brand awareness and lead generation campaigns - Extensive experience in B2B and B2C marketing - Strong understandi...

Sales & Marketing Makeover for Freelancers Take your freelance business to the next level! This project provides a complete sales and marketing makeover for your freelance services. We'll start by conducting a thorough competitor analysis to understand your market landscape. Then, I'll help you craft a unique selling proposition (USP) that sets you apart from the competition. We'll develop a sales process that streamlines converting leads into paying clients. I'll create engaging content to showcase your expertise and attract potential clients. We'll also explore social media marketing strategies to build brand awareness and connect with your target audience. Project Deliverables: Competitor analysis report. A clear and concise USP stat...

I'm in need of an experienced domain broker to help me sell a domain. This is an urgent task and I need...broker to help me sell a domain. This is an urgent task and I need someone who is proficient in the domain selling industry. Key Tasks: - Utilize your experience to help me get the best deal possible for my domain. - Advise on the best strategies and platforms to use for a quick and successful sale. Ideal Skills and Experience: - Proven track record in domain brokering, with several successful sales. - Strong negotiation and communication skills. - Ability to work effectively under pressure and meet tight deadlines. - Knowledge of the latest trends and developments in the domain selling industry. Please don’t message me if you don’t know what you’re do...

I need a digital marketing expert proficient in SEO and social media platforms, mainly Instagram and TikTok. Key Tasks: - Implement strategies to boost website traffic and generate leads or sales via SEO - Manage and optimize my Instagram and TikTok, ramping up activity and engagement Candidates must have a proven track record in SEO strategy execution and social media optimization, preferably with Instagram and TikTok platforms. A clear understanding of the latest industry trends is needed and creativity is a plus. Experience achieving significant lead generation and sales is a must.

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I'm seeking a talented developer...talented developer who can seamlessly integrate our existing CRM system with Odoo, specifically to streamline our sales processes. Ideal Skills & Experience: - Proficient in Odoo development and customization - Experience in integrating Odoo with CRM systems - Proven track record in streamlining sales processes through system integration - Strong understanding of CRM functionalities and sales processes. Key Responsibilities: - Analyzing our current CRM system and identifying integration points with Odoo - Implementing the integration to ensure seamless data flow between the systems - Ensuring the integration significantly enhances the effectiveness and efficiency of our sales processes Please provide samples of ...

I'm looking for a professional who can help me set and manage appointments for both new and used car sales. This is for individual customers only. Key Responsibilities: - Set appointments through phone calls, email correspondence, and online scheduling. - Collect essential information during the appointment setting process such as customer contact details, vehicle interest, preferred appointment date and time. Ideal Skills & Experience: - Proven experience in appointment setting, preferably in the automotive industry. - Strong communication skills, both on the phone and in writing. - Ability to manage an online scheduling system. - Understanding of customer service and sales techniques. Looking for a bilingual English-Spanish speaker! Need someone...

...account with a focus on handmade/ digital goods and a track record of high sales. Key Points: - I'm specifically interested in purchasing an existing Etsy account that has a strong reputation in selling handmade items. - The account I'm looking to acquire should have a consistent record of high sales volume, demonstrating its profitability and potential for growth. - A keen eye will be kept for an account with a good customer feedback and a loyal follower base, as these indicators are crucial for future success. The ideal freelancer for this project should: - Have experience in e-commerce platforms, especially Etsy, and understand the dynamics of online marketplaces. - Be able to identify accounts with high sales volume, good customer feedback, and an e...

...an experienced eCommerce sales manager to take charge of all operational aspects. I am looking for a proactive and skilled individual to assume the role of eCommerce sales manager for the Shopify dropshipping site. As the owner, my primary responsibility will be maintaining of the website, while the selected manager will have complete autonomy over day-to-day operations. This includes, but is not limited to, product research and selection, supplier management, inventory management, order processing and fulfillment, customer service, marketing and advertising, and conversion optimization. In exchange for your expertise and efforts, I propose a profit-sharing agreement. I envision a split of 60% of the profits to us as the owner and 40% to you as the eCommerce sales...

...professional to accurately install and configure a Facebook pixel on my Shopify store. The main purpose will be to track the conversions, especially focusing on our sales. I believe the successful candidate for this job requires: - Comprehensive knowledge of Shopify's platform. - Proficiency in utilizing Facebook's pixel tools. - A strong understanding of conversion tracking, specifically in regards to sales. - Prior experience with Facebook advertising measurement would be a significant asset as well. Your duties will entail: - Installing the Facebook pixel on our Shopify store. - Configuring the pixel to accurately track sales conversions. - Assuring accurate data reporting through Facebook's ad manager. Your effort will play a crucial role ...