Social chat app symbian mobile jobs

Market potential is the population that is interested in the products/services created or offered by an organization. In other words, market potential is the potential ability to make money from a company if it takes advantage of all the profits and everything goes according to its wishes. In this field, I have experience and I have marketed many products and so...marketed many products and sold many of them because of my ability to communicate with consumers, and I can increase sales targeted by the company. Apart from this, I am able to help your company to market its products so that they are better known to consumers. widely, not only within the country, but can even market throughout the world with my extensive communication network and my clever use of social media as a market...

In this role, you'll be responsible for the entire Reels creation process, from brainstorming captivating concepts to editing polished videos using Adobe Premiere Pro, Capcut. ... Capcut to create visually stunning and engaging Reels. Utilize trending sounds, effects, and text overlays to maximize reach and engagement. Stay up-to-date on the latest Reels trends and best practices. Track and analyze Reels performance metrics and suggest data-driven optimizations. Qualifications: Proven experience creating engaging and high-performing social media video content, particularly Reels. Strong understanding of social media best practices and content strategy development. Proficiency in Adobe Premiere Pro, Capcut for video editing. Creative, passionate, and a self-starter with ...

I'm looking for a skilled social media marketer to help me achieve several key objectives. - The primary aim is to increase brand awareness. Your strategy should help my brand reach as many people as possible. - Secondly, I need you to drive traffic to my website. I have great content and products, I just need to get more eyes on it. - Thirdly, the ideal candidate will generate leads. I'm looking to convert the increased traffic into tangible sales opportunities. My target audience is primarily young adults aged 18-24 and adults aged 25-34. The goal is to engage these groups, through various social media platforms, into meaningful interaction and ultimately conversion. Skills and experience in social media management and marketing, particularly on Facebook...

...Openswoole developer to create a live chat system with specific functionalities. The main aspects of this project include: - Real-time Communication: The core of this project is to develop a live chat system utilizing Openswoole to ensure seamless and real-time communication between users. - Platform Compatibility: The widget needs to be compatible with WordPress, Shopify, and Wix. - Easy Embedding: The widget should be easily embeddable on various websites to ensure a smooth integration process. - Customizable Design: I require the widget to be customizable. - Key Functionalities: The live chat feature should include file sharing and chat history. The ideal candidate for this project should have strong expertise in Openswoole, PHP, and live chat ...

I'm searching for a skilled development team to help us create a betting website with a focus on live betting functionality. Key Requirements: - The website should have user accounts: users should be able to sign up, log in, and place bets. - Ideally, we would like to include a registration process that is simple and user-friendly. The ability to sign up using existing social media accounts is a plus. - Live Betting: The website should offer live betting options. Users should be able to place bets while games are ongoing. - The live betting functionality should be seamless, with minimal lag, to ensure the best possible user experience. Ideal Skills and Experience: - Prior experience in developing betting websites is highly desirable. - Proficiency in relevant programming...

I'm looking for an experienced Instagram manager who can create and post engaging photos, videos, and story updates for my account. I aim to incr...can create and post engaging photos, videos, and story updates for my account. I aim to increase brand awareness, drive traffic to my website, and generate leads. Ideal Skills: - Extensive knowledge of Instagram's algorithms and trends - Proven experience in creating photos, videos and story updates - Expertise in using Instagram to boost brand awareness, website traffic and leads generation - social media strategy - design, schedule & post content - community engagement - ambassador team management - reposting of members content - restaurant & influencer outreach Please share examples of Instagram accounts ...

I'm seeking a skilled data scientist or machine learning engineer to help me with a project on fraud detection. Key Points: - The purpose of the project is to identify fraudulent activity in a social network. - The dataset will be provided in CSV format. Before applying Graph Neural Networks (GNN) for node classification, there are specific feature engineering tasks that need to be completed. Ideal Skills: - Strong background in machine learning, particularly with graph neural networks and node classification. - Experience with feature engineering specific to time-based data (e.g., Von Mises distribution). - Familiarity with fraud detection techniques and best practices in the field. I'm looking to have this project completed as soon as possible. Please only apply if y...

I'm in need of a skilled video editor who can help turn my images into engaging and visually appealing social media videos. The project will involve creating videos for Facebook, Instagram, and TikTok. Key Project Details: - I will be providing the images, so you should be able to work effectively with the existing visual content. - The videos should be based on the theme of Home Decoring, so a creative approach to this theme is crucial. Ideal Skills and Experience: - Proficiency in video editing software and tools. - Experience in creating content for Facebook, Instagram, and TikTok. - A keen eye for design and detail. - Understanding of the Home Decoring theme. - Strong communication skills and the ability to understand and translate my vision into video content.

...trial, people are failing to perform. Also, too many bids from countries I do not desire; Pakistan, Bangladesh, India, etc. I need a freelancer from LATIN AMERICA only. I need close to EST time!! Furthermore, I need a BILINGUAL freelancer!! So READ before biding. I need a fully bilingual professional (I will interview in English via video) to do some tasks for my agency, such as: PR Outreach Social media Content editing or creating CRM management Email marketing Email scraping Researching Organizing data in spreadsheets Copywriting Basic Wordpress (change text, add a button, upload a file, etc) And others related to the position You must be a FAST learner, attentive to details, curious, with great writing skills. Looking for someone that pays attention and doesn’t ...

...and using a Rode condenser microphone, Focusrite & Ableton Live to capture perfect audio. - Camera Angles: Educate me on how to frame shots and choose the right angles for better and more engaging content. - Editing Techniques: Show me the basics of video editing and how to use my IPHONE for the best possible outcome. Ideal Candidate: - Proven experience in creating audio and video content for social media platforms. - Extensive knowledge of lighting, sound quality, camera angles & editing techniques. - Excellent teaching skills especially for beginners. - Familiarity with recording on a smartphone, using Rode condenser microphone, Focusrite & Ableton Live, and understanding of IPHONE for video editing. I expect this to be an interactive process where I will be guid...

...short description, and Amazon link. Free Coloring Pages Page: Gallery layout for easy browsing. Download button under each coloring page thumbnail. Downloadable Books Page: Showcase downloadable books with images, titles, brief descriptions, and purchase links. Mailing List Page: Comprehensive sign-up form for users to join our mailing list. Additional Features: Contact Form for user inquiries. Social Media Links for increased engagement. Design Preferences: Colorful and engaging design to reflect the creative nature of coloring books. User-friendly layout for easy navigation. Responsive design for optimal viewing on all devices. Technical Requirements: Website built on a user-friendly platform (Use Wix). SEO optimization for keywords related to coloring books and downloada...

I'm seeking an experienced scriptwriter to craf...and able to captivate the audience's attention throughout the entire video. Key Responsibilities: - Develop a concise and compelling script that can be delivered effectively within the 1-2 minute timeframe. - Utilize a predominantly informative tone, aiming to educate the viewer about the travel content being featuring in the reel. Ideal Candidate: - Previous experience in writing scripts for social media content is a definite plus. - Understanding of what makes content shareable and engaging on Instagram. - Ability to work within the constraints of a short video while still delivering high-quality, informative content. I look forward to your proposals. If you have any relevant samples of your previous work, please feel...

I'm looking for a talented designer to create engaging and visually appealing posters for both Facebook and Instagram. The main goal of the posters will be to promote a specific product/service. We are seeki...similar style to our current poster. Key Points: - Platforms: Facebook and Instagram - Objective: Promote a product/service - Branding: Specific colors and guidelines Ideal Skills: - Proficiency in graphic design and social media content creation - Familiarity with Facebook and Instagram's design specifications - Ability to work within established branding guidelines - Strong understanding of effective marketing and promotional design techniques The project is best suited for a designer who can combine creativity with a strategic approach to ...

I'm in need of a digital marketing expert with a strong focus on social media management. This role would entail managing a variety of tasks, including content writing, SEO, SMM, SMO, and more. I'm looking for someone who is well-versed in the world of social media marketing, with the ability to create engaging blog posts, compelling email newsletters, and captivating social media content. Key Responsibilities: - Full-stack social media management - Creation of blog posts - Crafting engaging social media content - Developing persuasive email newsletters Ideal Skills: - Proven experience in social media management - Exceptional content writing skills - Proficiency in SEO - Familiarity with SMM and SMO - Strong understanding of Facebook, ...

I'm looking for a highly skilled freelancer who can create stellar ad creatives that will run on both Instagram and Facebook. - First and foremost, you should have experience with advanced effects...professional editing to achieve a high impact, conversion-driving aesthetic. - The ultimate objective of these ads is to drive product sales - hence, proven experience in creating ads that not just look good, but also sell, is a must. The most suitable candidate for this task is somebody who is proficient in photo and video editing tools, has a creative mindset, and is knowledgeable in current social media ad trends. An understanding of the effective techniques for Instagram and Facebook ads specifically is essential. I look forward to seeing your portfolio and discussing the p...

I'm looking for a Virtual Assistant to grab leads, I’ll send material on how. It’s pretty simple. We'll specifically be targeting those who work in the nightlife industry and going down the research rabbit hole on Instagram. Ultimately I'm trying to sell high end social media services and night life people have access to a wealthy Rolodex so my goal is to gain a bunch of affiliates from this. Key Responsibilities: - Find mini partners (affiliates) in nightlife: vip hosts, promoters, club managers club partner companies, etc. - Inputing the above prospects info (names and emails) on a google excel sheet Skills and Experience: - Critical Thinking - Proficiency in using Instagram for business research - Experience in lead generation - Bonus: Experience...

I'm seeking a savvy social media maven who can immediately drive higher Instagram and website sales for my online board games store. My main goal is to boost sales with key strategies including but not limited to promoting products, engaging the audience effectively, and developing successful campaigns. - Expertise Required: - Proficient in Instagram marketing and sales - Proven track record in boosting online sales - Exceptional in creating captivating content related to board games - Able to start immediately This is a fantastic opportunity for those who have a passion for board games and know how to sell them effectively. Let's play the game and win it together! Contact me for product photos or web link, thanks!

Hi Mohammed A., I noticed your profile and would like to offer you my project. The project is basically an education related app the parents basically login and find their students information.

...page will be used for mobile only. We can have the cards where the user swipes left to view more. Ideal Skills and Experience: - **HTML/CSS Expertise:** You should have a strong background in HTML and CSS, with a portfolio that showcases your ability to create visually striking web elements. - **UI/UX Design:** Experience in UI/UX design is a big plus, as ensuring a smooth and engaging user experience is a key part of this project. - **Creativity:** I'm looking for someone who can offer creative solutions and elevate the design of these cards beyond a standard template. I'd love to hear from you if you're confident in your ability to deliver a polished and contemporary redesign. I have attached , where you can see the current look. I have also attached the mob...

I'm looking for a skilled website developer to create a sleek and user-friendly blogging website. The main focus of the website will be to provide educationa...provide educational content in a variety of fields. Key Requirements: - Development of a Blogging Website: I need a well-structured, modern blogging website that is easy to navigate for users. - Social Media Integration: Social media sharing and integration tools are essential for this project. - SEO Friendly: The website should be optimized for search engines to increase visibility. - User-Friendly Interface: A clean, intuitive design that allows easy access to a variety of educational content. Please showcase your experience in developing similar websites. Knowledge of SEO optimization and social med...

I need a branding turnkey solution which would include website, logo, letterheads, business cards, one page flyer of our services, presentation deck template, Instagram, LinkedIn, Facebook brand packs and any other relevant collateral. It is a financial advice company focussing on 20s - 50s. I would like the...Facebook brand packs and any other relevant collateral. It is a financial advice company focussing on 20s - 50s. I would like the overall style to be elegant, clean, professional, minimalist. I have a copywriter so no need to write copy. Brand kit design will obviously need to be consistent across all brand assets and I'll need a tutorial on how to edit the presentation deck and upload posts using social media templates. Timeline for project is ideally one or two weeks....

I'm looking for a Social Media Marketer Intern to help manage and grow our presence on Facebook, Instagram, and Twitter. The ideal candidate should be proficient in content creation, social media scheduling, and analytics tracking. You will be responsible for developing and posting engaging content, planning and scheduling posts, and monitoring the performance of our social media channels. In terms of content theme, I'm particularly interested in content related to engineering. The intern will be expected to create and curate posts focused on technology, lifestyle, and fashion as it relates to engineering. This is a great opportunity for someone looking to gain experience in social media marketing, especially in the field of engineering. The positi...

I require specialist support in implementing an expansive Facebook advertisement campaign. The ads should cater to a broad audience, including young adults, working professionals and senior citizens. Thus, the ability to create versatile ads that resonate with diverse audiences is key.

I'm seeking a professional Spanish copywriter who can craft engaging content for my website, blog, and social media posts. The ideal candidate should be able to captivate a general audience while incorporating SEO optimization into the content. Key responsibilities of this project include: - Writing compelling website content that informs and engages our visitors - Crafting engaging blog articles that keep readers coming back for more - Creating attention-grabbing social media posts that resonate with our target audience The successful candidate should have: - Proven experience in writing engaging and SEO-optimized content in Spanish - Proficiency in engaging a general audience through well-written and structured content - A good understanding of SEO principles and th...

i need a editor who can edit my videos for yotube the videos are 7-10 min log these are related to finance field where i tell people about finance Key Responsibilities: - Edit social media videos, primarily for YouTube - Create engaging, compelling content Ideal Skills and Experience: - Proficiency in video editing software - Familiarity with YouTube's video platform and requirements

I'm looking to integrate a real-time chat feature between our CRM (Bitrix24) and Omnichannel (Huggy) platforms. Key details include: - The integration must be comprehensive, i.e., there should be no missing features or functionalities on either platform during or after integration. - Real-time synchronization is crucial. This means that chat data should be immediately accessible and updated in both systems without delay. Ideal candidates for this job should have prior experience in real-time chat integration, especially with CRM and Omnichannel platforms. They should be able to deliver quality work that guarantees seamless communication without any glitches or delays in the chat feature. I appreciate developers who pay attention to details, as every aspec...

...seeking a proficient digital marketer specialized in social media marketing specifically on Facebook and Instagram. The ideal freelancer should have: - Proven experience in social media marketing with a focus on Facebook and Instagram. - Exceptional track record in lead generation and conversions. Objective: - Implement strategies to generate leads and conversions on Facebook and Instagram for our business. A successful campaign is one that increases our conversion rates substantially. Your responsibilities will include: - Developing engaging social media strategies - Creating and managing ad campaigns tailored for lead generation - Tracking, analyzing, and reporting on campaign performance Please include any examples of similar social media campaigns...

I need a professional to lead a holistic social media marketing campaign, especially on Facebook, Instagram, Twitter, TikTok, and YouTube. Key Points: - The main goal is to boost our brand's online presence and create engaging content to attract Millennials and parents. - The chosen freelancer should be highly competent in creating and implementing effective social media marketing strategies. - Specialist skills in SEO and Email marketing will be an additional advantage. I'm looking for a freelancer with a proven track record in driving growth through digital channels and a solid understanding of social media platforms. Your portfolio should demonstrate innovative strategies that captivate target demographics and translate to increased brand visibility.

I'm looking for someone to help me increase sales on our Facebook page. Key Responsibilities: - Develop and implement strategies to improve sales on our Facebook page - Monitor and report on key metrics related to sales, engagement, and reach - Collaborate with me to ensure that social media content aligns with our sales goals The ideal candidate will have: - A proven track record of increasing sales through social media - Expertise in Facebook's marketing tools and features - Strong communication skills - An understanding of our industry and target audience - The ability to work collaboratively This project is time sensitive, so prompt delivery will be appreciated. A successful engagement may lead to additional projects in the future.

I'm looking for a talented UI/UX designer to create a mobile interface for my project. The project involves: - Developing a cohesive and user-friendly UI/UX for a mobile platform. Experience & Skills: - Proven experience in designing mobile UI/UX. - Strong understanding of mobile design principles. - Ability to create modern, user-friendly interfaces. - Proficiency in relevant design software. I'm open to your creative input and suggestions. Looking forward to seeing your portfolio and discussing further details.

I am looking for a social media expert who can help boost my Instagram follower count. I run a business that primarily focuses on posting products and services, and I aim to post new content daily. Skills and Experience: - Proven track record in growing follower count on Instagram - Familiarity with the Instagram algorithm and best practices for increasing visibility - Ability to create and implement a strategic plan for consistent, daily content posting - Strong understanding of content creation and curation for products and services This project will require a creative and analytical approach, ensuring the growth of my follower base while maintaining the quality and relevance of my posts. If you have experience with similar projects and can drive real, engaged followers to my pa...

I need a Shopify store set up from scratch and properly connected with Facebook and Instagram pixels for efficient social media marketing. Ideal Skills and Experience: - Proficiency in Shopify store setup - Experience in setting up and integrating pixels on Facebook and Instagram - Strong understanding of e-commerce and digital marketing - Attention to detail and ability to meet deadlines - It is a kids Charm bracket store so there is a few photo uploads but can show you other store for ideas Please note that this project may expand to include additional features or apps in future, so I'm looking for a freelancer who is open to future collaboration.

I am searching for a creative individual to come up with a brand name for "wealth management mobile Application". Details of service Provided through application: A Mobile application to manage wealth of yours and your family. Its an application where you can record, save and manage all your asset classes into single application - Protection, goal planning, retirement, investment growth, etc. The emphasis for name is on ‘trust', 'professionalism’ , 'Investment', 'Safety', 'Growth', 'Money', 'Protection', 'Long lasting growth' bringing to mind an image of dependability and expertise in wealth management Domain name availability: ".com" Domain should be available Ideal Skil...

In search of a skillful developer to create a real-time chat feature for a mobile application. The main functionality should include: - Real-time messaging capability There is no urgency in completion timeline, so we value quality over speed in delivery. Ideal candidates for this project should have prior experience in building chat features for mobile apps. Proficiency in real-time communications and knowledge of cloud messaging APIs will be valuable as well. Candidates who have a good understanding of latest trends in mobile chat interfaces will be preferred. Let's build a chat experience that truly engages users.

...estate agent operating in Perth, Australia. I'm looking for an experienced SEO expert and social media marketer. I specialise in targeting specific areas for leads of people looking to sell their homes. Key Responsibilities: - SEO Optimization: Help improve our online presence and visibility in search engines, particularly for the target areas of Maddington, Kelmscott, Southern River, Hilbert, Byford, Success, and East Cannington. - Social Media Marketing: Create and manage campaigns on Facebook and Instagram to enhance our lead generation. Ideal Skills and Experience: - Deep understanding of SEO principles and best practices, with proven experience in real estate niche. - Proficiency in managing social media marketing campaigns, with specific experience in...

I am looking for an expert to help me efficiently link my Instagram and Facebook accounts. The goal is to enhance my social media presence by sharing posts across platforms seamlessly using Wix. The specific functionalities I am expecting include: - Enabling automated cross-posting between Instagram and Facebook. Ideal candidates should have experience and skills in social media management, cross-platform integration, and automation. Knowledge of Facebook and Instagram functionalities is crucial for this project.

We are a new advertising agency which is currently onboarding brands for social media management. We require a graphic designer who can collaborate with the social media manager to create aesthetic designs for social media page. The budget is for designs of 1 brand. With the incorporation of more brands, the budget will be increased.

I'm in need of a virtual assistant who can help me with some social media research. Ideal Skills: - Proficient in social media platforms such as Facebook, Instagram, and Twitter - Experienced in conducting competitor analysis and identifying target audience demographics - Familiar with tracking and interpreting engagement metrics Responsibilities include: - Analyzing competitor profiles - Identifying target audience demographics - Tracking engagement metrics The frequency of these tasks is negotiable.

Example - (not needed replica it is just near by example ) I'm in need of a skilled developer who can create a comprehensive multitenant subdomain distribution system for the creation of full flagged ecommerce platform to the clients consisting of {on the fly signup flow} and {theme validation} . Start with mobile no OTP -> website type selection -> plan window -> subdomain distribution sync with their store name (subdomain name suggestion/availability )(add own domain available/purchase now) -> location Filter (With auto get location feature -> .Shop type -> ecommerce filters (ex - catagory filter ) -> + others -> theme selection (based on catagory filter) . ---- Theme Get Distributed --- Now by the step by step THEME VALIDATION PROCESS cons...

I need an expert to make sponsored advertisements through social media sites, and I have good knowledge of the gofundme site. I want to bring in more donations through gofundme. Please, whoever reads the details, write Freedom for Palestine

I am seeking an experienced social media manager who will be tasked with maintaining and growing my business on Facebook, Instagram, and Twitter. Key Responsibilities: - Increasing brand awareness - Generating leads/sales - Enhancing audience engagement I am aiming to connect and engage with working professionals aged 25-34 and parents aged 35-44. Knowledge of these demographics and experience in reaching them effectively is desired. Creativity, strategic planning and understanding of these social media platforms are crucial skills required for this role. Get more details at: socialmediatask .com (remove space)

I'm looking for a Virtual Assistant with experience in lead generation for Instagram. However, I'm including in this post a training video so you understand how to prospect. We'll specifically be targeting those who work in the nightlife industry. Ultimately I'm trying to sell social media services such as acquiring valuable IG usernames and since my reps charge me a lot the only ones who can afford it is rich people. It also just so happens everyone who works in night life knows... rich people. :) Key Responsibilities: - Find mini partners (affiliates) in nightlife: vip hosts, promoters, club managers club partner companies, etc. - Inputing the above prospects info (names and emails) on a google excel sheet Skills and Experience: - Critical Thinking - Prof...

Hi I will share the details with the shortlisted candidates. Thanks

I'm looking for a skilled content creator with a knack for crafting engaging and compelling content for a variety of digital platforms including social media, magazines and emails to stake holders/customers. Key responsibilities include: - Crafting and scheduling social media posts tailored for Twitter & LinkedIn - Writing engaging and informative articles for publication in magazines - Developing persuasive and visually appealing email marketing content Your experience and skills should ideally include: - Proven track record in creating engaging social media content, particularly for professional platforms like Linkedin - Strong writing skills with a knack for storytelling and ability to adapt tone and style for different platforms - Experience with email m...

I'm in search of a skilled graphics designer with proficiency in Adobe Photoshop to help me create social media graphics tailored for my Facebook and Instagram advertisement and visiting card for a specific product. Looking forward to reviewing your portfolios and discussing the project further. Interested people, please share your samples.

I require an experienced digital marketing expert to kickstart the creation of social media ads and PPC campaign management, starting immediately. The primary tasks include: - Creating aesthetically engaging ads for Facebook and Instagram. I am looking for someone who can make captivating visuals, and, attention-grabbing ad copies to drive traffic and conversion. - Setup, manage, and optimize PPC campaigns to reach my target audience effectively. The ideal candidate should have a proven track record in crafting beautiful and effective social media ads and successful PPC campaign management. The focused target audience for these tasks would be adults aged 25-34. Therefore, a clear understanding of this demographic and their preferences is essential to create compelling ad ...

I require an expert graphic designer to create a logo and branding for my statistics consultant company's mobile application. The design should be modern and attractive to represent our brand uniquely and effectively. While I've skipped color preference, I'm open to suggestions, so feel free to use colors that complement the modernistic vibe. - Proposal Requirement: Please include a detailed project proposal outlining your design process, the timeline, and what I can expect at each stage of the project. - Skills & Experience: Proven graphic design skills are mandatory. Prior experience in creating elegant-style designs will be highly preferred. Experience with mobile app branding is advantageous but not required. Bring your creativity and passi...

I am looking for a digital marketing expert to help improve the brand awareness for m...improve the brand awareness for my company. Our target audience includes both B2B and B2C customers. The primary goal for this project is to increase our brand visibility and recognition. We are specifically looking for someone who is experienced in social media marketing as we want to focus our efforts on this channel. Ideal skills for this job include: - Social media marketing expertise - Ability to create and execute social media campaigns - Understanding of target audience segmentation - Proven track record of increasing brand awareness through social media - SEO -GMB If you have experience in SEO and email marketing, that would be a plus but not required. Thank you for...

I am in need of an experienced Video Editor to cut and splice my social media videos. They typically last less than one minute and are dedicated to producing educational and tutorial content. Ideal Skills: - Proficiency in video editing software - Experience with short form editing - Knowledge in educational and tutorial content production Key Responsibilities: - Cutting raw footage, assembling that footage, adding music/ sound, - Ensuring the video follows a coherent narrative and effectively communicates its educational purpose. Your high level of attention to detail and storytelling skills will be highly appreciated.

I am looking for skilled marketers and strategist who specialising in social media/branding, particularly Instagram and Tiktok. Details: - Focus Areas: I need someone who is intimately familiar with their algorithms and ad settings. Your approach should maximize reach and engagement. - Brand Messaging: Developing consistent messaging that reflects the brand’s identity, values, and promises. This messaging is used across all marketing materials and campaigns to ensure a cohesive brand experience. - Strategy Development: Creating long-term plans for the brand’s growth, including setting objectives for brand awareness, customer engagement, and market penetration. This involves strategic planning for marketing campaigns, product launches, and other brand-related initiat...