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I'm looking for an experienced SEO specialist to help improve the search engine ranking of several product listing websites. Key Aspects: - I need your expertise for 4 or more websites. - The primary goal is to enhance search engine ranking. - These websites are mainly comprised of product listings. Skills required: - Proven track record in SEO, particularly in e-commerce and product listing websites. - Up-to-date knowledge of search engine algorithms. - Experience in increasing search engine ranking, not just traffic. - Excellent communication skills and ability to provide clear reports and recommendations. Your role will be pivotal in boosting the visibility of these websites online, so that they can attract more potential customers. Please includ...

I'm looking to hire an SEO backlink expert who can significantly improve my website's search engine rankings on Google. International businesses in the same industry currently form my main competition, so an advanced understanding of global SEO tailored strategies is crucial. The ideal candidate should: - Be proficient in creating high-quality backlinks - Have proven experience in improving Google search engine rankings - Understand international SEO best practices and have a keen ability to analyze and strategize against international competition. With your assistance, we will aim to move our web presence to the next level. Your skills and experience will be integral in increasing our visibility, thereby changing the dynamics of our competition.

We are part of a worldwide network providing drug testing services. We have a presence in multiple countries. Our client wants us to conduct drug testing around Gifu, TAKAYAMA, Japan, 506-0012. We will reimburse you for your travel. We will train you on how to do it and provide the necessary supplies and tools. You will have to either go to the client's residence or office to collect the provided urine sample or rent a meeting room to host the session. Meeting room rental costs will be borne by us. Thereafter I will guide you on how to perform the testing hygienically and you will send us the result. We will compensate you for every test done.

... ADX, Williams% R, Full Stochastics %K, ATR, RSI, Accumulation / Distribution and MFI. The stock chart will show the EMA(9) and the EMA(15), candlesticks and the Parabolic SAR. Also, I would like an alert sent to my cellphone when a stock meets the criteria above. Here is the script I have used with StockCharts where x means crossed over the value listed after the x. The StockCharts scan engine does not calculate using a one hour time period and a one month time frame. Below is the script. [type is stock] and [Open >= 1.00] and [Close <= 50.00] and [Volume >100,000] and [Parabolic SAR(0.02,0.2) < EMA(15)] and [yesterday's plus DI(7) <= yesterday's minus DI(7)] and [today's plus DI(7) x today's minus DI(7)] and [yesterday's PPO Line...

...Development of an intuitive three-line menu for accessing settings, personal area, and specific functions such as travel history. Notifications and Reporting: Real-time notification system for any issues at stops or stations, with user reporting capabilities. News Connection: Integration of direct links to local news and updates that may impact users' travel plans. Subscription Options and No Ads: Implementation of premium features for subscribers, such as optimized routes and ad-free experience. Required Technologies: Platform: Flutter for frontend, with a robust backend for data management. Database and Backend: Experience with robust database management systems to maintain travel history and API integration. API Integration: Experience with Googl...

...Bilingual Executive Assistant & Project Manager. This fully remote position demands strong organizational and project management skills. The role requires excellent bilingual communication (English and Spanish), keen attention to detail, and a capability to manage both professional and personal tasks efficiently. Key Responsibilities: * Scheduling and coordinating meetings and appointments. * Handling travel logistics and arrangements. (If needed) * Developing and maintaining effective organizational systems. * Managing comprehensive personal and professional calendars, including reminders for key personal events and financial deadlines. * Overseeing personal finances, including budgeting and financial optimizations. * Ensuring timely follow-ups on project milestones and int...

I'm seeking a seasoned expert in digital marketing, with top-notch skills in social media management, content creation, marketing, and SEO optimization. Your primary duties will include: • Managing my social media presence on Facebook, Instagram, and Twitter • Creating and marketing engaging content for my various platforms • SEO optimization to bolster website traffic and search engine ranking The goal of this project is threefold: • To significantly increase the awareness of my brand across social platforms • Drive consistent, high-quality traffic to my website • Generate valuable leads or sales If you have a proven track record in these areas, along with a knack for turning social media followers into customers, I'd love to hear fro...

I'm looking for a skilled SEO expert who can drive traffic, improve rankings and ultimately lead to increased sales for my business. Key Project Details - **Main Objective:** Lead generation and sales. - **Target Au...SEO expert who can drive traffic, improve rankings and ultimately lead to increased sales for my business. Key Project Details - **Main Objective:** Lead generation and sales. - **Target Audience:** B2C (Business to Consumer). - **Platforms:** Google, Bing, and social media sites. Requirements: - Experience in B2C lead generation and sales through SEO. - Proven track record of improving search engine rankings. - Familiarity with SEO tactics on Google, Bing, and social media sites. Please provide details of your relevant experience and approach to this proje...

...direct bookings. The first placard is meant to emphasize the reliability of my services. It should focus on the round-the-clock customer support offered (24/7 customer support) and the convenience of our location. These aspects are key for business travelers who often need assistance outside regular working hours. The second placard needs to highlight the simplicity of our booking process. It should mention the ease of booking, and most importantly, our unique Pick & Drop Services to and from the airport. Additionally, we're considering incorporating a Barcode for Tipping on the placard. This feature is designed to make the tipping process easier, which can be appealing to travelers who value efficiency and convenience. Overall, the wording of these placard...

...website developer to create a comprehensive Affiliate travel platform that will primarily serve as a one-stop shop for all things related to Sicily, Italy. Key aspects of the project include: - Booking system: An intuitive and user-friendly booking system for hotels, flights, and car hires. - Sicily guide: Information about Sicilian places of interest, complete with interactive maps. - E-commerce: A platform that supports the sale of travel goods and accessories. - Informative content: Dynamic sections for discussing Sicilian history and related content. Ideally, freelancers applying for this position should have: - Prior experience in creating travel websites or similar platforms. - Familiarity with integrating different systems such as ...

I'm in need of an exceptional developer with expertise in Flutterflow, chatbot creation and medical database management to create a unique cross-platform application. This app will enable users to book doctors' appointments using an intelligent chatbot that determines user illnesses and suggests appropriate medical professionals within their location. Key Features Needed: - Android, iOS, and desktop application - User-friendly and appealing design - An intelligent chatbot with basic disease diagnosis capabilities Idea Skill Set: - Experience in Flutterflow and cross-platform mobile app development - Expertise in UI/UX design, preferably in healthcare sector - Strong understanding of chatbot algorithm - Familiarity with medical databases. This project requires thoughtful dialo...

Looking for react native/php developer to take a list of bugfixes. We need someone to start now and work on EST timezone

**Project Overview:** We are seeking an expert designer with strong experience in app design. The project involves updating existing designs to use the new responsive engine, building a couple of new pages, popups, and few features to enhance user engagement and conversion on our app. The current app is based on an old version of [Airdev's Canvas Framework]() (version: <3.0) **Scope of Work:** - Convert old AirDev Canva based app pages and reusable elements to new responsive engine - Design and build popups for sharing and rating content - Design and build a public page optimized for conversion - Update and refresh the homepage/landing page - Create a faceted search page Optional scope - Custom plugin development (very basic plugin / wrapper for

... HVAC. I would further like to be number 1 for searches in the state of Florida for commercial signage, Parking lot lighting and Facilities Maintenance. I don’t know if this is initially achieved through paid search coupled with SEO and SERPs (this is by far not my field). I also want to include click to call, quick contact forms, and chat along with an estimator, client portal and possible booking calendar. Once you have read and understand this please send a msg that summarizes and explains how you can support this project include the dynamic piece based on geo location. I also require the ability to communicate during US EST 10AM to 5PM. Our current clients are large restaurant chains, hotels, car dealerships, banks, retail, etc…. Current website and a part...

Hi Ekta S., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

Confirmis ( ) is a Singapore-based business in...DESCRIPTIONS: • Conduct the site visit to the candidate’s former employer • Conduct the basic verification about the candidate in the candidate's former employer; to verify whether the candidate was indeed an employee at the specified company. • Take pictures of the candidate’s former employer as per Confirmis’ standard operating guidelines • Job will only take less than one hour to accomplish (excluding travel time) REQUIREMENTS: • Must be living in (or nearby) Abu Dhabi, UAE • Has a camera or phone/tablet of quality with a camera, internet access Note: Payment will be released the following week after the site visit to give us time to organize the report and contact you if we ne...

I'm seeking an experienced web developer to bring my dynamic classified website to life. Key Features: - User Registration and Login: Implement a seamless and secure user registration and login system. - Listings and Categories: Design and incorporate a user-friendly interface for posting and structuring listings across various categories. - Search and Filters: Integrate a robust search engine with advanced filtering options for users to easily navigate and find what they're looking for. Payment Options: - Credit/Debit Card Payments: Provide a secure payment gateway for users to make transactions using their credit or debit cards. - PayPal: Integrate PayPal as a payment option, ensuring a convenient and familiar method for users. - Bank Transfer: Offer bank transfer as a...

Looking for someone to take a text-based news story and turn it into a short form video highlighting the most important parts. The background will be the booking photograph, with snippets from the news story animating throughout the video.

I'm in need of a skilled professional to assist in creating an email marketing and lead generation campaign that will target travel agencies across the UK, Europe, USA, and Latin America. Key Requirements: - The primary goal of this campaign is to generate new leads. - The focus will be on utilising email as the main channel for lead generation. Ideal Skills and Experience: - Proven experience in creating effective email campaigns. - Demonstrated success in lead generation, particularly within the travel industry. - Skilled at developing strategies to reach and engage with the target audience of travel agencies in the specified regions. - Knowledge of and access to relevant email marketing tools and platforms. - Strong communication skills to ensure the campaign...

I'm in need of a professional who is well-versed in WordPress to build a business website for me. The ideal candidate should also have experience with Search Engine Optimization. Key requirements: - Develop a Business Website: A robust and professional business website is needed. It should have a modern design and be user-friendly. - SEO Work: The focus is on improving search engine rankings. The candidate should be able to optimize the website effectively for search engines. Desired skills and experience: - Proven experience in WordPress website development - A strong understanding of SEO principles - Previous work experience with business websites and SEO - Good communication skills and the ability to work collaboratively Please note that I'm particularly in...

I'm in search of a talented developer who can craft a 3D platformer game for PC or Web. Key Requirements: - Develop a 3D platformer game - Proficiency in implementing various game elements such as characte...implementing various game elements such as characters, levels, obstacles, pickups and rewards - Implement high-quality graphical assets - Ensure smooth and bug-free gameplay experience Ideal Skills and Experience: - Proven track record in developing 3D games, especially platformers - Strong understanding of game mechanics and level design - Proficiency in game development tools such as Unity or Unreal Engine - Ability to create high-quality and visually appealing 3D assets - Experience in developing games for PC Please provide a portfolio or examples of your previous wo...

We are seeking a skilled and motivated Link Building Specialist to join our team. As a Link Building Specialist, you will be responsible for acquiring high-quality backlinks to improve our website's search engine ranking and drive organic traffic. You will employ various strategies to identify and secure link-building opportunities while adhering to best practices and ethical guidelines.

I need an expert...marketing to design and execute a successful lead generation campaign. Key Requirements: - Conduct an email campaign to generate leads for a travel agency - The primary goal is to promote a product or service - The target audience are travel agencies Ideal Skills: - Proven track record in successful email marketing campaigns - Familiarity with lead generation techniques and strategies - Experience with B2B email campaigns - Knowledge of the travel industry is a plus The freelancer I am looking for should be able to develop an engaging email campaign that highlights the unique selling points of our product or service, and effectively targets travel agencies as prospective clients. The implementation of the campaign should be well...

See "pair programming/code walk-through" for details. This is just a 3h milestone to see, if it makes sense to collaborate.

I'm in need of a professional who can help me improve my search engine rankings through credible backlink building. The backlinks should come from a niche relevant to Business websites, and should have a domain authority (DA) between 30-50. My maximum budget for per link is 100 to 150 INR. And I need 65 to 100 live links (It will be great if its follow and indexed links only). Without live link or indexed link, I will not release the milestone or payment. Note: Links should be live and active. I will provide 21 URLs in starting (5 Backlinks per URL I need). I have complete backlinks database of Per URL. Will share screenshots as well. I will give you one month of time, before 31st May, you need to complete this task and submit reports of live links. Key requirements: - 100 ...

...on Facebook, Instagram, Snapchat, TikTok, and WhatsApp. Key Responsibilities: - Ensure the website is mobile-friendly and optimized for desktop, enhancing user experience across all platforms. - Implement SEO strategies to increase website traffic and improve search engine ranking. - Develop design posts and execute social media marketing campaigns on Facebook, Instagram, Snapchat, TikTok, and WhatsApp. Website Optimization: Ensure full mobile responsiveness and SEO optimization for enhanced user experience and search engine visibility. Social Media Marketing: Design and publish visually appealing posts/reels, schedule regular content across all platforms. Develop engaging content tailored to the target audience, increase engagement, and employ interactive hashtags. Cr...

YOUR BID PRICE IS FINAL; NO LATER CHANGE IS ALLOWED. READ CAREFULLY BEFORE YOU BID. See ATTACHMENTS. Cannot share Code before you accept. I have a Journal App built in PHP/JavaScript/Laravel which allows to enter Journal entries, country, some photos and one video of limited size, different costs etc (see ). The job is to implement the feature of Travel Route Map Creation using Leaflet and OpenStreetMap (both free, opensource). There is a tutorial here Users will be able to search a place in map, create lines of different colors from one place to another, add/tie blog posts, links and pictures with the map, dates, notes and then only map creator can download the map as Image/PDF

I'm looking for a skilled app developer who can create a service-based application for both Android and iOS platforms. The app is focused on booking appointments and making calls. Key Requirements: - Develop a mobile application for both Android and iOS platforms. - The app should facilitate booking appointments and making calls. - The project has a budget of $500-$700 USD. - The project timeline is 2 months. Ideal Skills and Experience: - Proven experience in app development for Android and iOS. - Strong background in creating service-based applications. - Portfolio showcasing previous work in app development. - Ability to meet deadlines and work within budget constraints.

...our search engine rankings through the use of quality guest posts on reputable websites with good PA and DA metrics. We'd prefer these websites to be Australian if possible to align with our target audience and keep the posts locality-specific. Key Requirements: - Regular creation and posting of approximately 15 guest posts per month on high-quality websites. We would prefer to use paid sites as we believe we have backlinks available on almost all the free websites Ideal Skills and Experience: - Proven experience in SEO, particularly in the health sector. - Proficiency in guest posting outreach and publication. - Strong familiarity with Australian websites for guest posting. - Ability to identify suitable keywords for our posts. - Demonstrable results in improving search ...

I have an app that I bought on a website. I would like to get it working and fit the resquirements I have already designed.

I am seeking a skilled Unreal Engine Developer to create a state-of-the-art, interactive and engaging virtual mall. My vision involves a modern and futuristic design aesthetic. This virtual reality project will primarily function to provide a unique and compelling shopping experience. Here are a few competencies I’ll require from you: - Expertise in Unreal Engine and virtual world building - Proficiency in designing and implementing immersive VR experiences - Ability to create an extensive virtual shopping environment, including, but not limited to interactive stores, VR shopping carts, and engaging 3D storefronts. Essentially, I am looking for an individual who can bring a cutting-edge shopping experience to life through expert design and functionality. If you poss...

I am seeking an experienced SEO specialist to assist with the creation of 100 high-quality backlinks from authoritative sites within the technology industry. This task aims to improve my search engine rankings, therefore candidates with verifiable results in boosting SEO rankings will be preferred. The project specifics include: - Building 100 backlinks on tech-related high-authority sites - Linking to my websites pages. Candidates should possess: - Proven SEO and backlink building skills - Knowledge and experience in the technology industry - Ability to identify and leverage high-authority tech-related sites - Excellent content creation and placement strategies A successful completion of this task could lead to possible long-term collaboration.

Hi NXSOL PRIVATE LIMITED, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

We're in need of a developer with SaaS experience to create a complete car rental management solution. Our top priority features include the facility for online reservations, vehicle tracking, and a payment gateway integration. An important component of our project is mobile application develop...developer with SaaS experience to create a complete car rental management solution. Our top priority features include the facility for online reservations, vehicle tracking, and a payment gateway integration. An important component of our project is mobile application development, required for both iOS and Android platforms. The mobile apps must offer push notifications, location services, and a quick booking feature. Ideally, you have a proven record of delivering similar solutions in...

Hi NXSOL PRIVATE LIMITED, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

I'm in need of a digital marketing freelancer who's experienced in Search Engine Optimization (SEO) and Social Media Marketing, particularly for a Business-to-Consumer (B2C) audience. Specifically, the project will focus on Facebook and Instagram. Key Tasks: - Conduct an in-depth SEO analysis to boost our online visibility and website traffic - Create and implement a robust social media strategy - Manage and optimize our Facebook and Instagram accounts - Regularly generate engaging content and posts - Monitor performance, analyze data, and make data-driven adjustments Ideal Candidate: - Proven track record in both SEO and Social Media Marketing - Prior experience with B2C marketing is a strong advantage - Specific expertise in Facebook and Instagram marketing - Strong an...

I'm looking for a seasoned SEO specialist to help me drive traffic to my blog website learnfordigital The ideal candidate should be able...seasoned SEO specialist to help me drive traffic to my blog website learnfordigital The ideal candidate should be able to: - Optimize the content on my blog website "learnfordigital" , ensuring it's SEO-friendly and engaging for readers. - Execute an effective backlink building strategy to enhance the site's credibility and visibility. - Implement technical SEO practices to boost overall search engine rankings. Experience in the tech niche is a strong plus. I'm looking for someone who can provide measurable results in terms of increased traffic. A proven track record in improving site visibility and generating or...

We need a salesforce commerce expert who can perform the work listed below. Of course, this is a very rough “plan and description” We would like to arrange a non-binding Zoom meeting to talk about our project. In the end, we need much more than what is written or listed here. We assume that you understand our requirements and that you work in a solution-oriented manner and with us in mind. Here you have a first description. This is how I made the advertisement: We are a brokerage platform. We refer customers to suitable workshops and need a solution in Salesforce for our lead management. 1. the customer makes an inquiry via our website (I could do this via WordPress by my own) 2. we check the request in an “admin area” and distribute the anonymized lead the ano...

I'm seeking an expert-level FlutterFlow developer to design and bring to life an On-demand Services App. You'll focus on developing pivotal features which include: * User registration and login * Service provider registration and login * Service browsing, booking and scheduling * Payments integrations (Razorpay) * View & Download invoices And other related pages Your proficiency in FlutterFlow, combined with your ability to deliver intuitive user interfaces and seamless integration, will be crucial for this project. This task requires an individual who can blend skill with creativity to create an application that is not only functionally excellent but also visually appealing (clean minimal app). Note : Wireframes are already ready.

...more than 10, should be from the sports category. 3. Sort the KOLs into three categories (high, medium, low) based on YouTube followers. 4. Must have a Facebook Page or Instagram Page; having a TikTok account is a plus. 5. At least two of the KOLs must be males aged between 23 and 28. Information required when requesting quotes from KOLs: 1. Travel to Taipei for a 5-day, 4-night trip during August to September 2024. We are an agency and will provide flights and accommodation. 2. Posts on social media promoting Taipei tourism before and after the trip are required; inquire how many posts can be made. 3. At least one YouTube video needs to be posted after the event. 4. Please provide quote price in PHP or USD. Acceptance Documents: 1. Google Sheet, which we will provide in...

...enhance the online presence of my 4 accounting websites. My main goal is to increase the traffic to these websites. Key Responsibilities: - Conduct a comprehensive keyword research: Identify the most relevant and high-traffic keywords for the accounting industry. - Implement effective on-page and off-page SEO techniques: Optimize the websites' content, meta tags, and backlinks to enhance search engine rankings and attract more organic traffic. - Monitor traffic and analytics: Regularly track and analyze website traffic to evaluate the success of the implemented SEO strategies and make necessary adjustments. Ideal Skills and Experience: - Proven experience in SEO for accounting and financial websites. - Extensive knowledge of keyword research tools and SEO optimization te...

I'm starting a new eCommerce store and need a vibrant, fun, Stylish but playful logo that embodies the spirit of my brand. The design should be modern, yet approachable and fresh, and it should be colourful to catch the eye of potential customers. Key Requirements: - A logo design that's fun, playful and modern - Bright, colourful or striking palette - Reflective of an eCommerce store's ethos but can also be used for a high street shop front sign. - Suitable for use on social media profiles - The name is 'Clumzy' so I would like the Z to stand out in a subtle but noticeable way. Ideal Skills and Experience: - Proven experience in designing logos for eCommerce businesses - Proficiency in creating modern and fun designs - A portfolio that showcases your ability to...

...competitors on keyword searches. Key Requirements: - SEO: I need someone to optimize my website for search engines. Your work will involve keyword research, on-page optimization, and link building to ensure my site ranks highly on search engine result pages (SERPs). - Competition Analysis: Identify my competitors, analyze their SEO strategies, and help me outperform them. This may involve identifying gaps in their content and exploiting them, or finding new keywords to target. - Content Writing: The core of this project involves creating engaging and search engine optimized content. This will include blog posts, product descriptions, and landing pages. Ideal Freelancer: - Proven experience in SEO, particularly in a B2C context. - Strong understanding of conten...

More details: What social media platforms are you targeting? Facebook, Instagram, google What is the main goal of your social media marketing campaign? product sales Are there any specific demographics or target audience segments you want to focus on for lead generation? Age group, Location Product: Electronic product, foldable, travel pack, convenience, come with warranty

...team as a Virtual Assistant. The ideal candidate will provide administrative support to our team remotely, contributing to the overall efficiency and productivity of the organization. This role requires excellent communication skills, strong attention to detail, and the ability to manage multiple tasks simultaneously. Responsibilities: Manage and maintain executives' schedules, appointments, and travel arrangements. Handle incoming emails and communication on behalf of the executives, responding promptly and professionally. Conduct research, compile data, and prepare reports as requested. Assist in the preparation of presentations, documents, and other business materials. Coordinate and organize meetings, webinars, and conferences, including scheduling, agenda preparation,...

I'm in need of a personal assistant to help me with managing my day-to-day affairs. Key Responsibilities: - Scheduling ap...my day-to-day affairs. Key Responsibilities: - Scheduling appointments: You'll be in charge of coordinating my calendar and ensuring that all my appointments are well-organized and communicated efficiently. - Managing emails and correspondence: You'll help me stay on top of my inbox and manage any incoming requests or important communications. - Organizing travel arrangements: You'll be responsible for managing and booking any travel arrangements I need to make. Ideal candidates should have excellent organizational skills and be able to communicate effectively. I prefer to touch base via phone calls and expect regular dail...

I am seeking an experienced SEO specialist to enhance the online visibility and search engine ranking of my promotional website dedicated to a newly published business book on entrepreneurship, innovation and business leadership. The primary goal is to increase book sales and measure the impact of SEO efforts on website traffic and conversion rates. **Objectives**: **Increase Organic Search Traffic**: Improve the website's search engine rankings for targeted keywords related to entrepreneurship, business strategies, and book sales. **Enhance User Engagement**: Optimize the site to increase visitor engagement, reduce bounce rates, and encourage visitors to purchase the book. **Conversion Optimization**: Suggest strategies to convert visitors into book buyers. **Perfo...

...Core Features: RFID Integration: The app will utilize an RFID reader connected to the Android tablet to scan customer vehicle tags. Scanning a tag will display the vehicle's service history and stored information. Vehicle & Customer Data Management: For new customers, the app will allow users to create profiles by entering: Customer Name Contact Information (Phone, Address) Vehicle Details (Type, Engine Type, Oil Type, Filter Types, Battery Size, etc.) Additional Notes Existing customer data can be easily accessed and updated upon subsequent visits. Service History Tracking: The app will record and display the vehicle's service history, including: Date of service Employee who performed the service Services rendered Mileage at the time of service Reporting: Generate ...

More details: What specific improvements or optimizations do you want for your WordPress site? Page load speed, Mobile responsiveness, Search engine optimization (SEO) Are there any specific design changes or updates you would like for your WordPress site? SEO and Speed Are there any specific SEO goals or keywords that you would like to target for your WordPress site? Increase organic traffic, Improve search engine rankings, Target specific keywords or phrases

I'm looking forward to developing an Organic SEO strategy aimed at enhancing search engine rankings and boosting online sales. - I'm primarily interested in freelancers who could provide a comprehensive project proposal outlining the approach and steps to be taken. - An ideal bidder should demonstrate a deep understanding of SEO best practices, and a proven track record in rolling out organic SEO strategies, which have shown a significant improvement in search engine rankings and sales. - Please provide details of your strategy, the deliverables, and the timeframe you think would be reasonable for this project. The focus will be on organic methods over paid or local strategies. I'm looking forward to hearing your innovative suggestions and approaches to...