Music management is the process of overseeing the production and marketing of music performances and recordings. It helps to connect, manage and nurture relationships between the artist and their fan base, as well as the wider industry network of labels, PR professionals, venues, promoters and more. Furthermore, it involves a range of promotional activities including booking gigs, radio promotion, growing a presence on streaming sites and digital marketing campaigns.
When looking for a freelance music manager, some tasks you could consider asking them to do include crafting a release strategy plan, sourcing distribution and licensing services, attending label showcases in order to gain contacts and representation, promoting with digital platforms and campaigns as well as creating an overall marketing strategy. They should also be able to assist you in managing your performance bookings and tour dates as well as providing insights into creating monetization strategies.
When interviewing potential candidates, it’s important to ask about their experience managing artists or labels in the past. Finding out about their current professional skillset is also key, including areas such as budget management or project management abilities. Additionally, you may wish to enquire about their understanding of the wider music industry from a business perspective—for example which networks they have built up over time or how they go about guestlisting concerts. In terms of budgeting for your new freelance music manager, typical hourly rates range between $30 - $75 depending on experience.
Hiring a freelance music manager on Freelancer.com offers access to talented professionals all over the world at competitive prices. With Freelancer’s user-friendly system in place you can easily communicate with experts to discuss jobs and pay securely and reliably. Get access to competitively priced Music Managers now on Freelancer.com!