Product Marketing is the process of creating and effectively promoting products to target audiences. It involves researching and understanding customer needs, understanding competition and its activities, identifying promotional channels and product features that increase customer value, as well as measuring results and making decisions to create effective product strategies.
A freelance Product Marketing expert can help your business develop effective marketing campaigns for new or existing products. They can also provide guidance in setting up and effectively running product promotion activities, helping you prioritize and focus on areas that yield the best returns. They might also advise you on how to reposition old products to make them more attractive to potential customers.
To ensure you are hiring the right person for the job, it is important to review relevant portfolio pieces, get references and interviewed prospective freelancers. You should identify key objectives or challenges related to the position, so that you can outline clear expectations with the candidates. In terms of pricing, an experienced Product Marketing Manager typically charges an hourly rate of between $50–$150/hour, depending on their skillset and past experience.
Make sure you hire the right Product Marketing strategist to help your business reach its full potential quickly and cost-effectively. With Freelancer.com’s pool of skilled professionals, you have access to multiple options around the globe who can assist in driving your business success. Hire today and start achieving your goals!