Product Brand Name

# BRIEF I need a powerful brand name for a lead-acid automotive battery product. The brand should create the perception of the following attributes: Long Lasting Durable Best choice Reliable Budget 'friendly' Powerful Quality The brand name should also be visually pleasing with high recall ability. The name should make it easy to position the product in the already competitive market place. Finally, there must be a tag line. Please submit a brief resume and portfolio of some of your work.