My experience in strategic business writing begins in the chemical industry,where I developed strategies and tactical plans for markets as diverse as the textile market,household soaps and detergents,lawn and turf and automotive.I spent the last six years teaching business planning to non-business leadership at a non-profit business of about $30MM annual turnover. My strengths are in understanding how to write from the customer's point of view. I understand how to evaluate scarce resources for priorities and to build the message accordingly.I also understand the benefits of being brief and to the point for some readers, while providing detailed explanations for others, but formatted in such a way that each feels valued as an audience. Background-Market Development/Profitable Sales Growth/People Development. Talented, results-producing Sales and Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives for businesses in challenging growth markets. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects, while managing for profitability. Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. VP OF GROWTH, 09-10 DIRECTOR OF GLOBAL DEVELOPMENT, 05-08 UPWARD SPORTS Spartanburg, SC Led the Growth efforts of the entire organization. Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, and internal departments to coordinate overall marketing effort in accordance with ministry goals. Play integral role in product development activities. Lead and direct forward-thinking marketing, sales and customer service teams. Selected Contributions: Responsible for the outcome of the sales and service effort for 2600 direct customers and over 500,000 consumers of our services. Direct the marketing and communications efforts, providing strategies for growth targets of 1MM participants by 2015, with 7% growth in 2010. Directed the global effort in four countries, providing strategic direction to the Director of Global Development. Responsible for the online strategy. Developed 4 directors and 41 total employees. MILLIKEN CHEMICAL-Spartanburg, SC Growth of new markets, Steady sales growth in existing markets, Product development, Innovation, Marketing planning and execution, Profitability analysis, Development and implementation of marketing and sales strategies. Product and industry expert, Public speaker, Customer consultant. Selected Contributions:1996 Market Manager, Milliken Turf Products Responsible for profitable growth of key specialty product line, sales and market management, and strategic planning and implementation. Developed and implemented an outside technology acquisition plan that doubled the size of the Business in three years- business now over $8MM. 30+% sales increase annually in acquired product for last three years Led a 7 member sales and development team through 5 major product launches which accounted for significant sales(over $10MM) over the last 3 years Major brand repositioning and program selling strategy developed increasing sales $800K in 04 Key Sales / Technical training resource for the Business, preparing and presenting 44 seminars internationally on product performance and function, from small distributor groups to hundreds of end-users in the last three years. Managed budget greater than $5MM including $300K in advertising and promotions Five patents granted 91 Market Analyst and Planner for Chemical Business Managed the entire Business strategic plan Combined input from all areas of the Business; sales, marketing, business management, R&D and support functions and develop a cohesive business plan Prepared and delivered presentations to top management supporting the Business strategy Responsible for planning for market segments in textiles, industrial chemicals, retail consumer products, household soaps and detergents and turf products Business growing in total greater than 10% per year during this time 83 Senior Technical Account Manager Sales account development internationally for the turf business Grew business to greater than $5MM as leading account representative selected all-star twice in this position Started new business area in the household soaps and detergents market Developed the offering and brand Identified target markets and customers including top consumer products companies
