Hi,
In regards to your project question, I would perform an analysis of your business, current marketing activities and the quality of any marketing material i.e. photos, literature that you are currently using.
Upon discussion with yourself, I would look to incorporate a number of social media campaigns that align with your business objectives. I would further look into the viability of online forums and groups, to increase and improve your presence organically.
I believe I can be of assistance if your interested lets discuss further.
Regards,
Jay Long