Academic Writing (Module Project 4000 words)

There is a 4,000-word minimum and a 5,000-word maximum limit for the main body of this submission (Sections 2.0-5.3). This submission should include a new executive summary at 500 words maximum, your Week 3 and Week 5 submissions all revised based on instructor feedback and the remaining Strategy, Financial and Controls sections (3.6-5.3) along with a full references section. By Wednesday (Day 7) submit the final version of your strategic marketing plan including: Cover Sheet; including name, class, title and core word count. Table of Contents; with page numbers. Section 1.0 Executive Summary; 500 words maximum. Section 2.0 Situation Analysis; including 2.1 Market Summary, 2.2 SWOT Analysis, 2.3 Competition, 2.4 Product Offering, 2.5 Keys to Success and 2.6 Critical Issues. Section 3.0 Marketing Strategy; including 3.1 Mission, 3.2 Marketing Objectives,3.3 Financial Objectives,3.4 Target Markets,3.5 Positioning,3.6 Strategies,3.7 Marketing Mix (4 Ps for product offering or 7Ps for services offering, as appropriate) and 3.8 Marketing Research. Section 4.0 Financials; including 4.1 Break-Even Analysis and 4.2 Sales Forecast (projected over 2 years) and Expenses Forecast (also over 2 years). Section 5.0 Controls; including 5.1 Implementation (scheduled over 2 years), 5.2 Market Organisation and 5.3 Contingency Planning (include specific observations on difficulties and risks and worst-case scenario risks). References: A list of quality academic and professional articles and papers, links to websites and other sources (e.g. documented interviews) which you have consulted in developing your Module Project assignment. All references must be compiled in accordance with the Harvard Referencing guidelines. MUST BE LIKE A CONTINUATION OF WEEK % (attached) subject in there.5 Referencing style HARVARD