We need a professional SEO GURU for our website's SEO. It is important that you are experienced in SEO/Marketing campaigns and be able to prove your work and experience.
We are a Australia based ecommerce company. Our website specialises in male grooming/beauty products.
We need a STRONG SEO Campaign launched - a full-scale back-link building campaign on PR3+ sites, to put us on page 1 of Google, Yahoo/MSN, as well as other search engines. Our first link-back goal is 300 link-backs. Then we will start with a few dozen keywords, generic (male grooming products) as well as exact product names.
We also need you to be able to suggest/consult us on other SEO improvements on-site as well as off-site and IMPLEMENT them. We do a monthly email blast, as well as have a blog, facebook, and twitter account. We need to make sure they are utilized correctly and sufficiently to drive relevant traffic to our site.
Your Goal:
* Analize our website and keywords
* Analize our top competitors for keywords, backlinks, tags, and more. Use this info together with our keyword info to build a solid list of target keywords
* Implement link building campaign for the above keywords to reach first page organic position in top search engines
* Suggest and implement off-page and on-page optimization to increase traffic and conversions
* Finish Google Adwords setup
* ABSOLUTELY NO BLACKHAT METHODS, ONLY WHITE HAT METHODS. MUST FOLLOW Google guidelines to make sure our domain is not compromised.
DO's and DONT's:
- Backlinks should be placed on RELEVANT webistes, sites which relate to our products/industry/content
- Links must be DOFOLLOW, indexable, visible and readable, WILL CHECK ALL LINKS MANUALLY!
- Links must be permanent, static html links.
- One Link per domain
- One way links only, No reciprocal links.
- Page Rank should be of the link page, NOT of the homepage or other page. Page Rank must be verified or will not be counted.
- Links should be created over time, witha max link aquisition of 10 links/day.
- Link pages should have no more than 20 other external links on the same page where our link occurs
- Link page must already be indexed and chaced by Google, Yahoo/MSN within the last 30 days.
- Link page must be Search Engine Friendly. No java links, jump scripts, framed pages, redirects, cloaking, CSS redirects, 301 redirects, dynamic links, flash sites/pages, hidden links, no string parameters, etc. HIGH QUALITY LINK ONLY!
- All links must be permanent (never expire) and in static HTML format. Provider agrees to replace any links which are removed.
- No link farms, link exchange programs, and web rings.
- No [login to view URL] blocking. No links from rel="nofollow" or "noindex" tag for pages themselves and for anchor text.
- No use of automated software or bots.
- No links from under construction pages.
- No banned sites, porn, violent, illegal sites, etc.
- Link pages must not contain extensive contextual ads, popups, intrusive advertising, etc. Please DO NOT SPAM.
- No spamming blogs with comments. No ping sites, No links within newsgroups.
- No links from torrent sites, pharmacy, illegal, gambling, etc
During the project, we will need the following info to verify the links:
- Weekly report on progress made, including list of keywords and their implementation details
- URL of link page as well as Google PR of the link page and the IP
- Anchor Text and Target URL used for the link
When you bid, please have the following info ready in PM:
- Real ETA for the project
- How you plan to achieve traffic increase (SEO methods used, expectations, details)
- Samples of work