Overview:
We would like to create a logo for our recent study on moms titled the “CafeMom Index” that will both help establish the CafeMom Index as a brand, and be something we can use on a variety of materials, including print materials, collateral (mugs, t-shirts, etc), and digital presentations. Please include a mock-up when you submit your bid.
Outputs:
•Following assets delivered as vector psd files
o Text logo – 1 line “CafeMom Index”
o Visual logo – stacked writing “CafeMom Index”, potential visual element included
o Visual illustrations representing:
-Kids & Family
-Relationships / Friendships
-Health
-Money / Household Finances
-World Outlook
-Self
Creative Direction:
•Style Guide:
o Logo should integrate in CafeMom logo
o Try to stay somewhat consistent with look and feel of [login to view URL] (doesn’t need to be the same, but needs to be somewhat consistent with existing CafeMom brand as a friendly place where moms can come for conversation, advice, friendship, and entertainment
o You can use different colors from those on [login to view URL], but they should be able to mesh with existing CafeMom color palette
o Fonts should be easily legible
o Illustrations should be pretty abstract representations of concepts (no photos or detailed drawings)
•“CafeMom Index” Brand:
o We’d like this logo to help establish the brand of the “CafeMom Index.” We’d like this brand to convey:
- CafeMom understands moms. We know what’s on their minds.
- The CafeMom Index is a very scientific and credible study that provides interesting insights. We may want to visually convey some instrument of measurement in the logo
- We understand how moms handle and feel about various elements of their life, including Kids & Family, Relationships / Friendships, Health, Money / Household Finances, World Outlook, Self
o If we can convey those concepts visually, that’s great, but we also want to be careful about defining the brand too narrowly – we want to have a logo we can use for future versions of the insights study