Company Rebranding Project.
Rebrand Lekkie as Converted. (visit [login to view URL])
Converted takes your normal bike and makes it an electric bike.
The customers are people who like cycling and want to use the bike they already love and make it an electric bike, rather than buying a new bike. 35+ male and female. Eco conscious. Health conscious.
These are driven people with style and flair. Hipsters. Parents. Hardcore cyclists. Retired hobbyists.
Brand feel: Approachable and friendly, quality and competency.
Brand Name: Converted
Tag Line: Makes loved bikes electric.
New Logo for Converted: Word as logo (logotype). No logomark, but wordmark may include graphic elements.
Brand guidelines: including look and feel for the converted brand.
Logo use, brand colours, image guidelines, fonts, tag line use.
Website rebrand concept, replace logo and refresh the existing website appearance without altering the general layout. Familiarity should remain for existing customers. [login to view URL]
If you are skilled at wordpress and coding you may apply brand changes to the existing website.
Business card, existing Lekkie cards supplied.
Catalogue, refresh based on new guidelines. Existing catalogue supplied.
Decals for putting onto a bike frame.
T-Shirts and visible cycling clothing brand application concepts.
Technical requirements. Must work well on black. Many components are black. Must work well as a single colour as screen printed. Avoid gradients. Can have up to 3 colours. Can be reproduced in a selection of colours if desired but must all work well on black. Construct in Adobe illustrator and indesign.
Stage 1. Logo and brand Concept presentation.
Stage 2. Refinement and guidelines.
Stage 3. Implementation.