pay per click plan

i need a full description of pay per [login to view URL] to set it up,use it to grow your business, its shortcomings,its advantages ,ppc search engines,details on landing pages,the technology involved,why it is a good business model,what it is etc. infact this is a business paln on pay per click .to enable me know if i should get invoved with it .just the abc of ppc. DONOT BID IF YOU CAN NOT DO THIS IN A DAY DONOT BID IF YOU REQUIRE ESCROW BEFORE COMPLETION DONOT BID FIR YOUR BID EXCEEDS 30 DOLLARS.