Who we are:
Prima Luce is an online retailer of replica designer lighting which includes pendant lights, floor lamps, table lamps, architectural wall lights and a huge range of LED products from retro-fit lamps to LED downlights with the best value for money and warranty.
Our target market:
Prima Luce aim to target young affluent individuals with a residual income of $60K plus. These may include first time home buyers, home improvement enthusiasts, persons carrying out renovations or people generally looking for lighting for ideas and inspiration.
We want to tie the replica designer lighting market in with capitalising on the huge boom in market trends associated with purchasing LED lighting products over traditional technology. Builders, interior designers, electricians and associated construction professionals.
Our point of difference:
Prima Luce is a provider of high quality merchandise at low cost compared with similar brands. We provide the best after sales service. Our products are tried and tested and have been used in some exclusive blue chip developments across Australia. We aim to provide a positive shopping experience and attract repeat custom or referrals.
We want our brand to be seen by thousands of people Australia-wide and be considered as one of the top retailers in this market sector over the next three years. We aim to grow the company to $3m market share over this three year period.
Prima Luce is currently averaging at $6.5K per month in revenue with around 120-140 unique visitors per day.
Referral sites such as homeone, yellow pages and myshopping.com.au have been identified as strong leads turning to sales.
We are currently remaking high in google for only a few key words however, we plan to target 20 new key words aggressively in order to increase our current sales conversion rate from 0.8% to 1.5%.
How do we achieve this?:
Prima Luce needs more quality back links from 'relevant' and credible sources as well as increased directory listings, the possibility of introduce international shipping and opening up new markets.
Our current page rank is '1' on google an we aim to achieve a page rank of '3' over the next 18 months.
We need quality unique content to include in our blog that is relevant to lighting, LED lights and designer lighting.
We want a professional SEO company that applies White Hat tactics only. Backlinks and Marketing is essential.
OUR KEY WORDS ARE :
Pendant lighting online
Buy replica lighting
Tom dixon lights
Best LED Lighting
High powered LED lights
LED strip lighting
Exit lighting online
We are prepared to set up an ongoing monthly plan that will enable steady income for the SEO Company.