revision of current branding and packaging - food industry

Analysis and improvement of an existing brand and packing for the food industry. the 3 step curry brand is a range of 10 international dry curry spice mixes, which includes the spice mix sachet, a beautifully crafted recipe,heat rating, ingredient list and clear 3 step instructions for the consumer. each curry packet contains 3 individual stay fresh spice mix sachets which will make the equivalent of 3 family meals - exceptional value for the price. the description of the type of curry dish is on the outside of the packet together with a photo of the key fresh ingredients which make this this curry dish distinctive, the background pattern on each box is based on typical fabric patterns for each country as a way of creating an authentic feel for each curry. this all should assist customers with selection and encourage them to try curries from the different countries. our target market is busy mums who wish to provide healthy quality meals like curry for their families and do not have the time to research good recipes ideas,they dont like the premade sauces or have the time to blend and create their own spice mixtures for these dishes. they know quality and value. Our company website [login to view URL] is under construction, however you an access most of the site relevant to the 3 step curry range and our other brand fourleaves herbs and spices to see the packaging we currently have. the job description is to analyse the existing packaging and assist with direction on re designing the packaging and branding to better fit the market to which we are trying to sell.