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I specialise in SEO and know what it takes to succeed in the ranking system with Google (having worked for Google UK)
There are many procedures in SEO with a few i'll list below:
1: Key words is very important as it tells Google what you want your site to come up in, say "homes for sale (location) ",
there should be no more then 10 key words on a single page!
2: The H1 tag is the most important heading because it's the highest level tag that shows what your specific page is about.
Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when
you use it correctly and in conjunction with other onsite SEO
3: Site description tells Google and the user what the site offers
And many more process i can teach you.moreless