Objective: To redesign the website [[login to view URL]][1] into a cleaner more SEO oriented CSS design. Also to enhance the existing "Quote" forms to optimize their effectiveness. (Possibly using PHP to direct people to an "Online Quote", which would allow me to provide quotes without "attachments" which may be considered spam.
Also, a way to introduce the redesigned pages, which doesn't drop my search engine rankings, which have been in place for 4-5 years. (Keywords: RV Loans, RV Financing, Motor Home Loans, etc.)
The site is targeted at a 40+ year old audience, so the site should be simple to read and navigate. (Large fonts, non-technical design)
The new site will be comprised of approximately 20 pages. I have worked up the content for each page and form. (Approximately 3 - 5 forms)
I have redesigned the existing design into a "wider" format, which can be seen at the following URLs. (They are slightly different)
[login to view URL]
[login to view URL]
## Deliverables
I would like to achieve the following objectives with the new site design.
1. A Template based CSS site that makes changing the design and/or content of each page faster and easier
2. Use of CSS to eliminate as much non-search engine friendly content. Tables, etc.
3. The ability to change the Copyright Date (Among other things like "Interest Rate") on each page easier.
4. Redesign forms for customer input. (ie: Warranty Quotes, Loan Rate Quotes, Insurance Quotes, etc.)
5. The ability to display individual customer quotes online through PHP or similar method. (Like on rvprotection.net.)
6. The use of auto responders to send follow up emails to potential customers who have requested information or quotes, but not purchased yet.
7. Tracking of Referral Sources. (ie: Google, MSN, Paid Ads, etc.)
## Platform
HTML with CSS and possibly PHP scripts for Quote Responses.