Market analysis Botanical Extracts

Market research – globally: Botanical extracts Background/Definitions We are looking for someone who can help us in understanding the global market for botanical extracts. Examples of botanical extracts are Aronia, Bilberry, Blackberry Leaf, Cranberry, Grape Seed, Rhodiola, Willow Bark, Uva Ursi etc. Botanical extracts are mainly used i) as food supplements and ii) as cosmetic ingredients, to meet needs of food (cosmetic) producers and of their consumers. (Today, consumers are increasingly conscious and more self-aware of their physical and mental health, the way they live and the products they consume: They expect and demand more from all aspects of their lives. Products promoting health, well-being and an affinity to nature represent predominating global trends. This is where botanical extracts as natural food (cosmetic) supplements play an important role.) Deliverables We require delivery until Jan 24 the latest (and appreciate first results until Jan 17). We expect a profound analysis of the following topics. If you do not comment otherwise, we expect you to deliver on all of these topics (except for no. 6., which is optional only). 1. Value chain: what are the relevant players (e.g. farmers producing the plants; traders; manufacturers producing the extracts; their customers etc.); cultivation and extraction – do they take place in the same region, or are plants shipped around the world?) 2. Key success factors on the various levels of the value chain 3. Market definition: size (in volume and value), main segments, main products; differentiated between food and cosmetics 4. Geographical break-down of supply (where do most plants come from), of production, and of demand 5. Important trends globally and (if applicable) by region 6. Optional: in-depth analysis of bilberry and of rhodiola: Where is the crop cultivated, where is it extracted, who are the main players, what are price levels of crop and extract, size and value of world market (please specify whether you would deliver this topic!) Milestones We see three milestones: i) after delivery of topics 1. and 2., ii) after delivery of topics 3. and 4., iii) after delivery of topic no. 5 (and of no. 6, if applicable). Delivery format We expect a PowerPoint presentation of at least 25 pages. (Own template can be used.) The sources used have to be stated.