127949 Internet Marketing / SEO / PPC

Project Objectives To dominate higher value keywords in a shorter amount of time. The campaign will focus on gaining top 5 rankings on a selection of high performing keywords and phrases. Which you will determine with us. The keywords we will be targeting will be money keywords that produce an income for the website. Other than targeting top level money keywords we will also be looking at targeting high traffic low competition keywords from articles on our website for traffic optimisation. Which you will recommend. With traffic optimised articles we will then be focusing on siloing the website to meet the search engines guidelines which should be rewarded with high rankings, even when there are algorithm changes. Once the blueprint for SEO has been laid out we will begin to target PPC campaigns, initially via Google. Using the on page keywords to start with we will then use those in Google AdWords and articles on the website. This will should lower cost per click and increase your ROI. Once PPC has been handled we will then move onto writing and sending out a press release. A press release will increase back links to the website and also expose the services to the media across the globe. Current Situation The website currently has a one sales squeeze page which asks for users to signup before entering the website. The idea is to open up the website for a much more user and search engine friendly approach was discussed above. On Page SEO To gain higher rankings in the search engines by being relevant. All on page factors will be covered including: • Heading Tags • Meta Tags • Alt Tags • Keyword Density • Keyword Relevance • Silo Structuring • Theme Bleeding • Internal Linking • SEO friendly URLs • Alt Tags • On page positioning Off Page SEO Gain even higher rankings than the competitors and use your competition to your advantage. All off page factors will be covered including: • Back Links (including paid) • Reciprocal Links • Contextual Links • Press Releases • Anchor Text • Website Theme Relevance • Page Rank • Authority websites • Article Submissions • Directory Submissions Pay Per Click Analyse the current list of keywords and tell us which ones are worth targeting and which ones are not. All PPC factors will be covered including: • Campaign Siloing • Deep Linking • Landing Page Method Latent Symantec Indexing and Website Siloing The latest search engine strategy (LSI) will be covered in every way possible. Covering the following: • Internal Site Structure • Website Blueprinting • Siloing Documentation Document how you have done the work Experts only. Obviously we have a good understanding of what we want. You must be an EXPERT and show us a provable track record. We are happy to pay for the best. Convince us you are. Proven track record must be shown Good level of English, Available on Skype A knowledge of Silo and LSI techniques is essential Knowledge of Silo publisher, the plan, themezoom would be useful Website: [login to view URL] – Sex education Payment will be made on completion and or escrow and possibly with some up front.