Hi
I work at one of the larger SEO agencies in the UK but also freelance as well. I've performed extensive keyword research on a wide variety of industries/ sectors and have access to all the tools required to perform comprehensive keyword research. I have placed an example in my portfolio so you can see the metrics I will be looking at.
I will provide a document that lists all keywords and their synonyms placed in keyword groups that will allow you to avoid keyword cannabalisation across pages. I will provide current search volumes in the UK or globally, identify the number of competing results for all keywords as well as identify gaps in the market where quick wins can be achieved. If the site is currently indexed and receiving traffic, and tracked in Google Analytics, I can also tell you which keywords have a better organic click through rate and which provide the greatest potential in terms of traffic increases. From this data I will provide a recommended keyword distribution for the website and also identify opportunities for you to add new content to the site that would result in additional keyword traffic.
If link building will take place after all the initial onsite optimisation has been performed, I can also advise on which keywords should be targeted in the short term vs those that will require a more sustained effort. This will allow you to pick up quick wins whilst waiting for more competitive keywords to kick in.
If you are planning to pursue a content strategy, via an onsite blog for instance, I can also provide a list of long tail keywords perfect for targeting with blog posts.
It will take me a day to do the work.
If you have any questions about any of the above please feel free to get in touch.
I hope we can work together and look forward to your reply.
Regards
Kris