Volusion store expert needed

We need to enhance the user experience on our Volusion store and improve our overall conversion for both ecommerce sales as well as newsletter sign-up. Easier navigation, more effective search, better differentiated call to action buttons. On the Home Page, we need to make better leverage of what's above the fold, create a more effective header, etc. We will give you site address to review in pm. Provide your thoughts on what would need to addressed to significantly improve the site. Please show me your volusion work.