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This project is a social networking sports site. It is based upon functionality of an existing site but needs to be re-conceptualized entire from the UX perspective. Branding of this new site is also part of the project such as designing a logo, etc.
The site design should be lightweight, streamlined and themable. The design should utilize "responsive design" principles as the project ultimately will need to support various screen sizes - from mobile to desktop. Here's an example of responsive design utilizing media queries:
Change you browser window width to see the responsiveness of how the layout changes.
The design should be relying on bitmaps as little as possible and utilize the principles of lightweight vector shapes as much as possible.
Ultimately, there will be a need to support themes for the site - women, men and unisex.
The site will also need to have an iphone/android mobile application view which would be built using http://www.sencha.com/products/touch