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Develop and market crowdfunding campaign(s)
The consultant will be responsible for developing a campaign webpage for Kickstarter and potentially the Indiegogo crowdfunding platform AND aggressively market the Kickstarter and if needed, the Indiegogo campaign. (Note – the Indiegogo campaign will be initiated if the Kickstarter campaign is unsuccessful). It is expected that the marketing and promotion of these campaign(s) will be accomplished by leveraging facebook, twitter, and identifying, actively engaging and responding to blogging communities. The consultant is expected to leverage their connections and social media relationships to promote and market these campaign(s). Furthermore, it is expected that the consultant’s responsibilities will include, but will not be limited to:
Develop a marketing strategy and plan prior to launch, which would include key deliverables with timelines prior to and during the campaign
Write the storyboard for the 15 to 30 second video, which will be included in the campaign web page
Create all the Kickstarter and Indiegogo copy, sourcing and securing all graphic images and preparing the page
As part of the marketing plan, the consultant is responsible for identifying the target markets, creating the messaging and flooding the market with multiple messages reaching out to influential bloggers and other key influencers; driving awareness of this campaign by leveraging your social media relationships i.e. facebook, twitter, etc. and fielding, responding to, and continuing to engage the blogging and social media communities during the campaign in order to bring it to a successful (funded) conclusion
We will serve as the reviewer and approver of all materials related to this crowdfunding effort.
Marketing and web develop activities will begin immediately once a consultant is hired and last through July 30, 2013
Campaign launch of Kickstarter is August 1, 2013 to run for a 30 day period
If successful, there will not be an Indiegogo campaign, if the Kickstarter campaign is not funded, the Indiegogo campaign is expected to start Sept 1, 2013
$1,000 paid once the Kickstarter campaign is approved and launched (August 1, 2013), and an additional 5%, if the campaign is funded. Campaign goal is to obtain $225,000.
If the Indiegogo campaign is needed, $500 paid once the campaign commences (September 1, 2013), and an additional 5%, of funds raised. Campaign goal is to obtain $225,000. It is assumed, the consultant will leverage a large majority of the Kickstarter material for an Indiegogo campaign, which is why the initial payment is smaller.
The consultant that is chosen must provide examples of their previous crowdfunding work i.e. samples of Kickstarter or Indiegogo profiles that you have completed. We are seeking assistance to start this project immediately!!!