Recommend Improvements to Ecommerce Website

I recently acquired an ecommerce site specializing in clocks. I would like an expert in internet marketing to write a 1-2 page report on specific and detailed recommendations on improving the site. I will consider hiring the person who writes the report to implement the recommendations. The report should focus on: -Improving customer experience. Including changing the design. -Improving traffic - I recently hired someone to build 700 links based on newly written articles. That is being implemented now. -Improving conversions - I only recently started tracking sale completions in Google Analytics. But I have an offline file that has all of the sales data from the last 6yrs. The conversion rate swings between .3-.6%. I think there is a lot of room for improvement here. I will add you to my Google Analytics (6yrs of data) and Webmaster tools accounts. I expect you to heavily use this data in the recommendations. The store is on the Network Solutions platform. Please only recommend improvements within the limitations of this shopping cart. The report should be completed within 7 days of the project award. I will send you the website address upon request.