E Commerce Analytics Conversion Expert

I have Google Analytics set up for my e-commerce website, but I am not optimizing it to its full potential. We need someone to show us what data is most relevant and important, get customized reports set up: 1) Conversion funnel tracking (to see where we are losing customers), and suggestions on where to improve conversions and how this can be achieved. We would like help on how to implement tests to increase conversions. We would also like input/feedback on how our current SEO and PPC campaigns are performing and how this can be improved. We would like recommendations of how to drive traffic, retain customers while on our site, and of course, increase sales. We are not looking for an SEO or PPC company we are purely looking for someone to help us understand what our analytics are telling us and how we can improve. This initial project is for one week however we plan to continue this project on a weekly basis at a reduced rate of hours. We will only employ a freelancer with exceptional feedback and experience in this area.