Project Title: Ecommerce sales channel optimizing and managing
I am currently using Shopify as my ecommerce platform, source of truth and sellbrite to push and pull data to sales channels. I am looking for a freelancer who can help me optimize my social media sales channel specifically targeting adults aged 15-60. We have a total of 4 brands, from porcelain animal figurines, wind up toys, to snow globes, jewelry and home decor. We are looking for a teammate who can identify all of the sales channels we should be on: tiktok, ig, facebook, youtube, etsy, ebay, walmart, amazon- all the while maintaining our brand identity- focusing on organic and authentic communication and growth.
Responsibilities:
- Analyze current social media presence and identify areas for improvement and execute plans
- Develop and implement strategies to increase brand visibility and engagement on social media platforms
- Create and manage social media campaigns to drive traffic and increase sales
- Monitor and analyze social media metrics to measure the success of campaigns
- Collaborate with the marketing team to align social media efforts with overall marketing goals
- Focus on organic growth
- Ensure we are on all the of the necessary platforms: tiktok, etsy, walmart, ebay, amazon, facebook and others
Skills and Experience:
- Proven experience in optimizing social media sales channels, preferably within the ecommerce industry
- In-depth knowledge of social media platforms, algorithms, and best practices
- Strong understanding of the target demographic and ability to tailor content and campaigns accordingly
- Proficiency in using social media management tools to schedule posts, track metrics, and monitor customer interactions
- Creative mindset and ability to develop engaging and visually appealing social media content
- Excellent communication and collaboration skills to work effectively with the marketing team
- Hands on- willingness to roll up sleeves and get at it:)
If you have a passion for ecommerce and a track record of successfully optimizing social media sales channels, I would love to hear from you. Please provide examples