PHP Page Optimation for Search Engines

I run a php-based shop system which includes no html-pages. For that fact all the search engines dont find my shop by any texts which are written in the details to my products or even direct productnames. Request: Make the page top ranking in Google - at least on the first or second page. The genre for my shop is "cds of psychedelic trance" so this can be easily pushed I guess. But it is important to work it out for my php thing or renaming process in html pages or anything like this. in short: - Top Ranking in Search Engines by different terms/words which I will send in email by interest of a bidder - Optimation of the homepage to be in such search engines Thanks a lot for your time and kind regards, Thomas