Logo Design for Calma Health

I run a health and fitness business that focuses on strength training for mostly women but also men, nutritional coaching, lifestyle management. I want to be known as the “expert” in my industry in my city. The name of my business is Calma Health – and comes from a mix of ‘karma’ (for the choices you make effect the life you live) and ‘calm’ (for living a healthy life will create a calm/non-stressed life). I have an holistic vision with the saying “changing habits, creating happiness” - by empowering men and women with the tools they need to take control of their own health and fitness. I started the business in 2010 after my little baby was born so I could work for myself from home and educate other women and men that they can take control of their health and fitness through exercise and diet. I have worked in a small studio under my house and now moving location into a fully established studio with more equipment. I also offer online services – diet and training programs so I can reach people Australia and worldwide and want this re-brand to appeal face to face and online. My target market is - Mostly women 20’s-50’s who want to take control of health and love their bodies, but also guys who want to control their own health and be educated on nutrition and the importance of proper strength training. My WISH is to inspire both men and women to take control of their health and fitness in order to live their ultimate lives and follow their dreams. Through CALMA HEALTH I hope to CHANGE HABITS by empowering through education; providing guidance and tools to improve lifestyles and CREATE HAPPINESS. I want my logo redesigned with new colours/font/image, so a brand consolidation done. So new cards, letter heads, signature, documents. I want to use the colour - aqua - like the Tiffany & Co colour. I want either C & H incorporated into the design or a heart or representing karma... something that can be a strong stand alone symbol and be recognised in my city as CALMA HEALTH and can be used on singlets and hats, stationary etc. Lettering of Calma Health needs to be spaced out capitals in clean writing.