KV Web Services
Search Engine Optimization and Positioning
A. Phase 1 - Strategic Overview and Assessment.
q A website analysis, to evaluate the site content, layout, linking structure and to begin keyword selection and research.
q A competitive research stage, to evaluate what competitive sites enjoy high rankings on the top three search engines, and to focus on 3-5 of those top competitors.
q Finalization of keyword selection.
q A benchmark positioning report that demonstrates current position and how many pages are listed in each search engine.
q Inbound link assessment that counts up the total sites that can be tracked back to your site.
q Link assessment that counts up the average and weighted inbound links to competiting websites.
q Compile optimization reports and send to client
q Creation and implementation of Google site map.
Phase 1 Time frame: 1 week – 10 hours total time of SEO work
B. Phase 2 – Link building
q Write unique relevant articles and blogs on Google Page Rank sites 4 and higher.
q Relevant and quality backlinks
q Submit to Social Bookmark sites
q Create a unique html website advertising client’s site with relevant links pointing to their site. (This helps Google PR and organic listing significantly)
Phase 2 Time frame: 2 weeks – 20 hours total time of SEO work
C. Phase 3 – Re-evaluate and continue link building
q Re-evaluate on-site and off-site optimization. (search engines change their crawling algorithim on a regular basis)
q Continue to write unique articles with quality backlinks
Phase 3 Time frame: 1 week – 10 hours total time of SEO work
D. KV Web Services methodology and procedures
q Optimization of pages
o standard on-page factors like TITLE, META, ALT, H1, bolding, etc.
o approach up to 143 factors over a long-term basis
o Internal linking structure
o External linking
q Submission to search engines
o Manual submissions
o Submit to all major search engines and over 80 page ranked search engines
q Results Tracking
o Reporting on progress and stats
o Bi-monthly ranking reports
q Client involvement
o Project success is based on the client making the optimization suggestions given by optimization reports, consultation emails, and phone consultations.
q Reports
o Bi-weekly optimization reports – suggestions to make in order to reach a 1st page on Google and other major search engines.
o Bi-monthly ranking reports – reports of where your pages are listed in major search engines.
o Submission report – report of all search engines site for which has been submitted.
q KV Web Services uses all “white hat” techniques, which are the techniques and procedures accepted by all major search engines. We don’t use any spamming techniques, link farms, or any other “black hat” SEO practices.
C) Costs.
Total time for project: 40 hours
Total proposal bid for project: $475.00
Service Agreement for Search Engine Optimization Services
This Service Agreement is made on 2/18/2009, between Elance purchaser BoutiqueToursAust herein referred to as "Client", and Steve Ball of KV Web Services, herein referred to as "Contractor", functioning in the capacity of an Independent Contractor, for Consulting Services to be rendered by Contractor on behalf of Client for the web site for the purpose of achieving satisfactory Search Engine Rankings.
The purpose of this Service Agreement is to precede a possible longer term, continuing working arrangement for performance of search engine optimization services, which may be rendered by Contractor on behalf of Client.
1. Services To Be Performed.
Contractor agrees to provide the following consulting services for Client for the purpose of achieving satisfactory search engine rankings:
(1.1). Keyword research and analysis for a maximum of (20) keywords or phrases. Link building and article writing for a maximum of (3) keywords or phrases.
(1.2). Competitive analysis for main keywords/keyphrases.
(1.3). Analysis of site architecture and linking structure.
(1.4). Analysis of HTML and page design structure.
(1.5). Recommendations for 1.1 through 1.4, above, as well as for necessary modifications to essential page text elements for achieving satisfactory search engine placement.
(1.6). Recommendations for improvement of page titles and meta tags for (3) site pages.
(1.7). Hand submission of web site to major search engines.
(1.8). Write articles, blogs, and social bookmarking with unique content and quality backlilnks.
