SEO for www.ChennaiShoppie.com for Slendertone toning belts

We need SEO for the website www.ChennaiShoppie.com. We have recently introduced the Sale of Slendertone ABs belt, Arms belt and Butt and Thigh belt. We are looking to build on quality search engine traffic for our website for the above mentioned products. At present the idea is to: 1. Either have a gateway page (a single optimized webpage new url something like [login to view URL], or similar high searched url) linking to [login to view URL], optimize the new website using standard white hat techniques, get it to top google rankings for the top related key words. OR 2. Build a new website as discussed above (3 pages for the 3 products mentioned) with Paypal integration. (Note we have the content for the pages that can be taken from related websites. We are concerned ONLY with Indian traffic) (We could have this project split into website design and then SEO and link building, but I need to decide on the best approach, select the bid and then split it into however we feel it is comfortable on both sides) Either of the above approach, whichever is better and feasible. Please provide a detail approach, phase wise estimates and your suggestions. Your suggestions might be our most important deciding factor.