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    I have a Google Sheets file with a substantial list of 1007 products and I need this list to be organized into a final master list, integrating image links from two specific tabs. Key Tasks: - Create a final list of the 1007 products - Add the following details: CATEGORY, PRODUCT NAME, ABV, PRICE, Image Links - Integrate image links to the products from two separate tabs Ideal Skills and Experience: - Proficient in Google Sheets - Experienced with data organization and management - Strong attention to detail - Familiarity with handling a large volume of data in a systematic manner This project is time-sensitive and requires completion as soon as possible. A freelancer who can dedicate the necessary time and attention to ensure accurate and effic...

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    ...specifically for Google. - Your main task will be to develop a tool that can accurately analyze Google's search engine results pages (SERPs). - I'm looking for someone who has experience in developing software that can parse and interpret SERP data effectively. - While I'm not looking for a full suite of features, ensuring that the tool can provide a comprehensive SERP analysis is crucial. - The tool should be user-friendly, intuitive, and capable of generating clear and concise reports based on the analysis conducted. Given the nature of the project, expertise in web scraping and data analysis would be highly beneficial. Familiarity with Google's search algorithms and ranking factors would also be advantageous. Budget for this project i...

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    ...continuous improvement. - Incorporate mechanics that reward players based on their performance in surviving and progressing through the endless waves of zombie enemies. 2. Gameplay Mechanics and Features: - Implement a procedurally generated system for enemy waves to ensure each playthrough is unique and offers varying challenges. - Introduce scaling difficulty that dynamically adjusts to the player's skill level, providing a continuously engaging experience. - Include endless mode-specific features such as leaderboards, milestones, or rewards that motivate players to push their limits and strive for higher scores. - Design gameplay loops that encourage players to strategize, adapt, and optimize their tactics to survive as l...

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    I am searching for a skilled professional who excels in Instagram and Facebook advertising. My primary goal is to boost product sales through Instagram ads. Key Requirements: - Demonstrated expertise in creating and managing successful Instagram and Facebook ad campaigns - Proven track record of boosting sales through Instagram ads - Ability to design engaging and high-converting ad content - Familiarity with email marketing is a plus The ideal candidate should be creative, data-driven, and able to deliver results in a competitive e-commerce market. Thank you for your interest.

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    Australian SEO Expert Needed 6 days left
    VERIFIED

    I'm looking for a skilled SEO professional who can take my website's visibility to the next level. Currently, I've had some SEO work done, but the results are not as impressive as I'd hoped. I'm looking for someone who can help me: - Increase website traffic: I'm looking to attract more visitors to my site, and I believe a comprehensive SEO strategy is the way to go. Your knowledge and expertise in this area are crucial. - Improve search engine rankings for specific keywords: I have a list of 15 important keywords that I want to rank for. You should be able to deliver tangible results in this aspect. - Generate more leads or sales: Ultimately, I want the SEO efforts to translate into more leads and sales for my...

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    I'm seeking a professional who can assist me with populating a Google Sheets spreadsheet with text data from existing databases. This is for the purpose of conducting detailed data analysis. Key Responsibilities: - Locate and extract image links from existing databases - Ensure accurate and error-free input into the Google Sheets - Paste the image links into the right product row Ideal Skills and Experience: - Proficient in using Google Sheets and extracting data from databases - Strong attention to detail to ensure data accuracy - Familiarity with data analysis techniques is a plus - Ability to organize and structure data effectively for analytical purposes I'm looking for someone who can work efficiently and provide high-quality res...

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    Bliz Beats Music, LLC, a music production company located in southern California, is looking to offload high-ticket sales of our custom music production service offerings (to serious artists looking to take their careers to the next level) to an experienced individual or team of high-ticket closers. Because their business does not solely focus on a single revenue stream, they cannot adapt the traditional sales funnel model from their homepage. Instead, their main website () segments the appropriate content based on the audience type. ___________________________________________ Their website visitor profiles are as follows: (1) Artists / Vocalists / Singer-Songwriters looking for exclusive licensing of high-quality custom instrumentals...

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    ...in the language Luau. The aim of the project is to develop a script or program that will enable the duplication of digital items within a game inventory. I am in need of a skilled programmer to help implement an item duplication feature for my PC game. The goal is to have this feature seamlessly integrate into the existing inventory system without causing any disruptions. Key responsibilities: - Implementing an item duplication feature for the game's inventory - Ensuring that the duplication process is seamless and does not interfere with the existing gameplay Ideal skills and experience: - Proficiency in PC game development - Experience with inventory systems in games - Prior work on item duplication features in games - Knowledge of ...

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    I'm in need of a Python GUI software to automate sending messages through Google Voice. The software should be able to perform the following functions: - Send messages to individual contacts on Google Voice - Support precise date and time scheduling for these messages -Automated Sending with customized message example: message example {name} and {adsress} -Custom delay settings for each message -Multiple Profile Sender (custom threads) with multiple Proxy support (enable/disable proxy) -Auto login accounts - Auto Skip Terminated Accounts -License system for users -Sending reports Ideal Skills and Experience: - Proficient in Python programming - Experience in developing GUI applications - Familiarity with Google Voice API is a definit...

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    I am looking to develop a Variable Message Sign (VMS) software. The software should be: - Compatible with Windows - Able to facilitate message scheduling and display - Support remote management and control - Allow for advanced message customization - This SAAS (Software As a Service) based Software will be display a content publishing management system for PC, which is installed in the Windows operating system and allows editing solutions and playing the solutions on LCD or LED displays. - The software will be SAAS Based, On which multiple clients will be added, and the APIs of the device sold will be integrated into the Software. - This software will have a variety of media: you can add general windows, cut-to-display windows, Office document...

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    ...sales expert that can generate leads and sell an online course on money-making strategies. The course is designed for 18-35 year olds aspiring to achieve financial independence. Key Responsibilities: - Develop a comprehensive sales strategy to effectively market the online course - Utilize your expertise to reach and engage with the target audience - Maximize sales Ideal Skills: - Proven track record in sales, preferably in the online course industry - Familiarity with the target audience and their online behavior - Strong communication and persuasion skills - Understanding of online marketing tools and techniques - Ability to work independently You will be provided with personal discount codes, so that you can persuade customers to purchas...

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    ...who can design a modern medium-sized EV station with surrounding shops. Key Points: - Size: The station and shops will be medium-sized, so your design should effectively optimize the space available. - Style: The preferred architectural style for this project is modern. It should be sleek, functional, and in line with contemporary design trends. - Amenities: The EV station should not just be a stop for charging, but a complete experience. The shops surrounding it should include charging stations, restaurants, and retail shops. This design should seamlessly integrate these elements into a cohesive and practical layout. Your role as an architect will involve: - Conceptualizing and designing the overall layout of the medium-sized EV station and its adjacent shops. - Selecting an...

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    Post a testimonial on Google Business Link below from the Text file along with your own comments from ChatGPT. Google Maps link: Multiple Winners possible!!

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    ...experience in e-mail marketing and Facebook ads to push the growth of our health and wellness company. Key Deliverables: - Increase in Sales: A prime goal is to boost our sales through the email marketing and Facebook ads campaign. - Brand Awareness Growth: We are looking to establish and grow our brand awareness in the market. - Increased Website Traffic: More traffic to our website is also a key objective. Target Audience: - Parents: This campaign is primarily aimed at parents. - Individuals in need of health and wellness services: We are especially keen on reaching those aged between 16-28 years. Timeframe: - The ideal candidate will be able to work with us for 3 months. Ideal Skills and Experience: - Proficient in e-mail ma...

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    I’m seeking professionals to build a car classified website designed for individual sellers, dealerships, and everything in between. It should incorporate the following: - User Profiles: Facilitate different user types, from individual sellers to large scale dealerships. - Comprehensive Listings: Users need to be able to populate listings with a wide range of information including: car make and model, the car’s production year, mileage, condition, price, and geographical location. - Paid listings , Banner ads - Organized Interface: The listed cars should be easily sortable by make and model, as well as by price, facilitating user-friendly navigation. Ideal candidates for this project will have experience in web design and development, ...

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    I'm seeking a professional to build a system that creates aggregates Google business ratings for security installation services and Reviews for my site pages. Key Requirements: - Aggregating Business Ratings: The system should specifically focus on collecting the business ratings of security installation services available on Google. Data Points: The key data points that need to be collected include each business's overall rating and star reviews listed on Google SERPs. for Ideal Candidate: - Proficient in Web Scraping: Experience extracting and aggregating data from websites is essential. - Familiar with Google API: Knowledge of Google's API for harvesting ratings and review stars would be a plus. - Data A...

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    I'm looking for a skilled 3D artist to create a series of small, high-detail modular structures for a survival game I'm developing. The structures will be the building blocks for players to create their own bases in the game. - The individual structures should be small-scale, to allow for easy manipulation and assembly - A high level of detail is essential, including textures, to create an immersive gaming experience - The designs should be versatile and fit together seamlessly to allow for a wide variety of possible base configurations - 3 different variations such as Wood, Stone and Metal. - Set but not limited to: Foundations, Walls with and without windows frame, windows, Door frame and door, ladder, stairs, ceilings. Ideal skills...

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    i need someone that can do three projects for me: Adding translations to my current code base of the music player using transloco describing it here: Acceptance Criteria: - Transloco works - all strings have been added to json translation files - spanish and english translations are added - Translations can dynamically change - A setting for changing the language is added - modulized approach Adding Dark Mode: Acceptance Criteria: - Can switch between dark and light mode - have the two main colors of angular material theme defined in a way to be reusable in all components ( changing it in one place will update it in all components) Adding Touch & Arrow Support

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    Solana Sniper Bot Development 6 days left
    VERIFIED

    ...experienced developer to create a Solana sniper bot for trading on the Dex Screen exchange, integrated with the Dex for trading on the Solana blockchain. Key Requirements: - The bot should execute trades based on price fluctuations, implementing buy and sell orders. - It needs to have built-in automatic stop-loss and take-profit functionality to manage risk effectively. - Customizable trading parameters are essential for adapting to different market conditions and user preferences. Experience and Skills: - Proficiency in Solana blockchain and DEX trading is a must. - Demonstrable experience in developing trading bots is highly desirable. - Strong understanding of cryptocurrency markets and trading strategies. - Proven ability ...

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    fixing error in uploading files on registration form for Sahil S.

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    ...order to discontinue my self-employed status in the UK. Here's what I need: - Expert knowledge on the P85 filing process, as I will work on freelance basis for the same UK company I was working before on permanent basis but will invoice them monthly and pay my tax in Spain. - I am Spanish and won't go back to live in the UK. - Guidance and supervision as I fill out the forms, I'm not looking for you to do it all for me - Be available to answer any relevant questions I might have during the process - I tried to fill out the for to stop being self-employed, but it keeps telling me they are unable to process your application because the address provided does not match our records, when the records ...

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    ...knack for making informative how-to/tutorial videos or are you more interest in comparing videos? If so, we have an amazing opportunity for you to join our team and showcase your talents on our established YouTube channel. We're looking for individuals who can create engaging step-by-step tutorials for software, apps, and email marketing tools. Please note, these are not animated explainer videos; we require screen recordings. Requirements: - Proficiency in English (native speakers preferred) - Willingness to record your phone/computer screen, along with your voice - Ability to explain concepts clearly and concisely - Access to a high-quality microphone I'm looking for someone that: - That's able to work with dea...

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    ...skilled game developer to create a playable version of the final fight from "Ready Player One". I want this game to: - Be available for console, with a focus on PC and Oculus - Allow for the player to make mistakes, but also achieve victory in the role of the character 'Wade' Preferred specifications: - Open to any game engine, choose what you deem fit for the task. - Realistic art style to mimic the visual aesthetics of the movie's climactic end scene. Ideal Candidate: - Experience with various game engines is a plus. - Proven track record in developing realistic games. - Knowledge of, or willingness to research, the specific Ready Player One end battle for accurate recreation. - Experience with P...

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    ...looking to launch a Google and Meta Ads campaign, with the primary objective of generating more leads and sales for my business. The focus will be on a nationwide scale, giving our campaign a wide reach across the country. Here is what I specifically need for this project: - Ad Campaign Development: Coming up with effective Google and Meta ads that specifically target a certain age group to generate leads and sales. You'll need to craft compelling ad copies that can attract and engage this demographic. - Ad Campaign Management: It's not just about creating the ads, but also about managing them. The ideal freelancer should have excellent monitoring skills to ensure our ads perform optimally, making...

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    ...skilled CLO3D specialist to create 3D garment mockups and prepare them in PSD format for digital advertising. Responsibilities: -Build 3D garments in CLO3D using provided patterns. -Deliver black base files without colorways. -Prepare and export mockups in PSD format for graphic application. Requirements: -Proficiency in CLO3D and Adobe Photoshop (PSD format). -Experience in creating realistic 3D garment models. -Ability to deliver high-quality mockups suitable for social media ads. About Us: Our brand is called "Psychd", we are an outdoor and activewear brand inspired by mother Ayahuasca, nature and psychedelics. We need someone who can produce digital images for social media ads, focusing on visually appealing mockups instead of real...

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    I'm looking for a Google Shopping expert who can help me boost the conversion rate and sales of my WooCommerce e-commerce store. My Store selling is Ayurvedic medicine men's category. Key Points: - The current conversion rate and sales volume of my store is low. I aim to significantly improve both. - The primary goals of this campaign are to increase my store's conversion rate and sales. Ideal Freelancer: - Experience with Google Shopping campaigns. - Proven track record of improving conversion rates and sales for e-commerce businesses. - Proficient in WooCommerce, as my store is built on this platform.

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    I'm looking for a skilled professional to help me set up Google Ads for my WordPress webpage. Key Responsibilities: - Setting up Google Ads account for lead generation - Identifying the best keywords to target - Creating compelling ad copies - Monitoring and optimizing the campaign for maximum lead generation I need someone who has: - Proven experience in setting up Google Ads campaigns, especially for lead generation - Extensive knowledge of WordPress and its integration with Google Ads Please be ready to show examples of past successful campaigns. Your insights on strategy and proposed budget are welcome. Thank you in advance.

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    I need an experienced lead generation specialist to help me generate qualified leads for a range of local services businesses in my area. We will be working alongside several local businesses across the United States and Canada to create a marketing strategy driving qualified leads. Key Project Details: - Service Types: The leads need to be generated for businesses offering services like plumbing, electrician, roofing, cleaning, landscaping, painting, and handyman services. - Target Audience: I'm looking to target both homeowners and business owners. - Lead Delivery: I prefer to receive the leads by email or phone. Ideal Skills and Experience: - Proven track record in lead generation, particularly in the mentioned service sectors. - Strong under...

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    I am looking for a proficient PPC manager who has in-depth knowledge and experience with Google Ads. The ideal candidate possesses: - A strong understanding of Google Ads platform - Mastery in sales-oriented PPC strategies For this project, the focus is on the retail sector. Key responsibilities will include: - Planning and implementing Google Ads campaigns targeted at my specific audience - Turning the PPC campaigns into revenue-generating strategies - Monitoring campaign progress, adjusting tactics as required to maximize results If you have excelled in similar roles in the retail sector and enhanced ROI by generating sales or leads, I'd love to hear from you.

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    ...motorcycles to create an engaging website for my motorcycling club. Key Features: - Event Calendar: To organize and display our club activities. - Member Registration: A streamlined process for new members to join our club. - Discussion Forum: A space for members and enthusiasts to share ideas and engage in constructive discussions. Marketplace: The website will also feature a marketplace for buying and selling motorcycles and classified ads for motorcycle parts. Target Audience: The site should appeal to motorcycling enthusiasts, riders of all levels, and other motorcycle clubs. Skills & Experience: The ideal candidate will have experience building websites with similar features. A keen interest or experience in motorcycling woul...

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    ...middle-aged adults on platforms like Instagram, Facebook, and Twitter. Create engaging content to increase brand awareness. - SEO: Improve our website's search engine rankings so we can drive more organic traffic and generate leads across all age groups effectively. - Email Marketing: Design and execute email campaigns that resonate with our audience and drive them to our website. - Website Design: Work on our website to make it more user-friendly, visually appealing, and optimized for SEO. The ideal candidate should have: - Proven experience in handling multi-faceted digital marketing campaigns - Solid understanding of SEO best practices - Exceptional social media marketing skills - Proficiency in email marketing - Ability to work on...

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    SEO Expert for Google Page 1 6 days left
    VERIFIED

    I'm looking for an SEO expert who can guarantee that my website moves to the first page of Google search results. Key project requirements include: - Currently, my website is not ranking on the first page of Google. - I'm specifically looking for both on-page and off-page SEO services. Ideal candidates should have: - Proven experience in moving websites to the first page of Google. - Expertise in both on-page and off-page SEO. - A solid understanding of the local market to help reach our target audience. Please provide examples of previous work and your strategy for achieving this goal.

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    I'm looking for a professional to help me fix my sitemap on Google Search Console. Currently, I'm experiencing two issues: “Missing URLs in sitemap” and “Errors in sitemap.” Key Project Details: - Less than 10 pages are currently missing from the sitemap. - There have been no recent changes to the website that could have affected the sitemap. Ideal Freelancer: - Must have experience in resolving sitemap issues on Google Search Console. - Should have a good understanding of website structure and indexing. - Proficient in identifying and rectifying errors in the sitemap. - Strong communication skills to explain the resolved issues and ensure future sitemap stability.

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    Creative Google Slide Design 6 days left
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    I'm in need of a skilled designer who can take my content and...and craft them into a visually stunning presentation. Key Requirements: - Google Slides: The format of the slides must be on Google Slides - Client Pitch: The primary purpose of these slides is to pitch to potential clients, so it's crucial they're engaging and convincing. - Creative and Engaging: I want the slides to be not just professional but also creative and visually captivating. Ideal Skills: - Proficient in Google Slides - Strong design skills, with a portfolio that demonstrates creative and engaging design - Understanding of client pitch presentations and how to structure them for maximum impact If you're a designer with a knack f...

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    ...seasoned developer to create a robust ads manager for my website. This tool will be vital in scheduling and placing ads, as well as assessing their performance using advanced reports. Key Features: - **Ad Placement and Scheduling:** - The primary function of the ads manager will be to place and schedule ads on my website without any hitches. This should be user-friendly and efficient. User Authentication: - **Social Media Login:** - I'd prefer user authentication to be through social media login, making it convenient for users to access the ads manager without the need for remembering yet another set of login details. Reporting and Analytics: - **Advanced Level:** - The reporting and analytics generated ...

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    ...everyone, I am looking for a freelancer who is able to help me with a Magento 1 task. I got a template: ‘’Porto theme’’ and I can’t find out how to build / structure pages properly. The manual is not sufficient for me. How can I integrate the page structure of a demo (home)page for example? The automatic function is not working for some reason. I have contacted the developers: ‘’P-themes’’ and they suggested to go into the folder: ‘’app/code/local/Smartwave/Porto/etc/import’’ on the server, but from there I don’t know how to integrate these (short)codes on the page properly. Hope you can help me integrate it and explain how to...

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    ...everyone, I am looking for a freelancer who is able to help me with a Magento 1 task. I got a template: ‘’Porto theme’’ and I can’t find out how to build / structure pages properly. The manual is not sufficient for me. How can I integrate the page structure of a demo (home)page for example? The automatic function is not working for some reason. I have contacted the developers: ‘’P-themes’’ and they suggested to go into the folder: ‘’app/code/local/Smartwave/Porto/etc/import’’ on the server, but from there I don’t know how to integrate these (short)codes on the page properly. Hope you can help me integrate it and explain how to...

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    Meta Ads Specialist 6 days left
    VERIFIED

    Looking for meta ads expert for ecom website.

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    I am looking for a skilled data analyst to compile and analyze raw ad spend data from Google Ads and Facebook Ads. This data will be used in correlation with sales data from Excel Sheets. The goal of this task is to determine if the presented ad spend had a significant impact on total sales or sales in our stores. The data spans from May 2016 to May 2024. Key Requirements: - Compile ad spend data from Google Ads and Facebook Ads, and sales data from Excel Sheets. - Perform trend analysis on the data sets to determine if any discernable impact exists between the ad spend and sales. - The focus should be on whether ad spend, regardless of platform, led to a measurable and discernable diffe...

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    As a business professional, I'm looking to hire a freelancer experienced in Google Ads and Google Shopping Ads to help me boost product sales with a focus on the adjustable pedestal market. Key Responsibilities: - Develop and implement a targeted advertising strategy to reach a B2B audience effectively. - Optimize Google Ads and Google Shopping Ads to drive conversions and boost product sales in the adjustable pedestal industry. - Provide regular reports and analysis on the performance of the campaigns. Ideal Skills and Experience: - Proven experience in managing Google Ads and Google Shopping campaigns, with a focus on the B2B market. - Solid understanding ...

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    I have a website currently through that I need to be repurposed for a new business. I need a new modern logo design I need someone with high SEO skills to go optimize my website. SEO skills and mastery in Google Ads. Google Ad optimization Facebook Ads Facebook Ad optimization Weekly Facebook posts Connect my current domain to the new website Key elements needed in the design includes: * A captivating lead generation website. * A simple but powerful logo carrying my company name. Here is what I expect from this project: * A modern design that aligns with the latest trends to engage visitors effectively. * An SEO optimized website to improve visibility on search engines. * Expertise in Google Ads...

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    Updated again to avoid confusion. This is for 15 pictures in the style of the attachment. There are no sketches and I'm looking for jpg hi-res files in 1:1 page size. I will not negotiate on price so please post your bid to complete the work and only apply if I can see childrens illustations in your profile. I'm looking an illustrator to create captivating illustrations to accompany my children's short story. The project includes a cover and 14 drawings, all tailored towards 4-8 year-olds. As the story revolves around a child's love for football, a basic understanding of the game would be ideal. I'm looking for cartoon style similar to the attached. Other than the front cover, each page should be related to the 4 li...

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    I have a Google My Business listing and am striving to attract more customers. I'm looking for someone to help me increase my Google Business reviews. Key Responsibilities: - Formulate a strategy for increasing reviews - Implement the strategy effectively - Monitor and report on the progress Experience: - Proven track record of increasing Google Business reviews - Strong understanding of digital marketing and customer engagement - Excellent communication and people skills Please note that I am not currently encouraging customers to leave reviews.

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    I need an expert in Google My Business to assist in optimizing my existing business profile. I am looking to improve the business information section of my profile. Specifically, I am interested in optimizing the following areas: - Business Description - Operating Hours - Contact Information - Product or Service Details The ideal candidate would come with a wealth of knowledge on how to fully optimize a Google My Business profile to make it more engaging and visible to potential clients. Experience in SEO, digital marketing, and Google's ranking algorithm will be greatly appreciated. Excellent communication skills will be essential, to understand my needs and objectives fully before making changes to the e...

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    ...experienced digital and social media marketer to handle my Instagram account. My primary goal is to boost product sales through this platform. Key Responsibilities: - Help devise and execute a comprehensive digital marketing strategy that focuses on Instagram. - Develop and curate engaging and high-quality content for the platform. - Run targeted ads and campaigns on Instagram to drive sales. - Monitor and analyze the performance of the marketing effort to optimize results. Ideal Skills: - Proven experience in digital marketing and social media management, with a significant focus on Instagram. - Strong understanding of e-commerce and the ability to drive sales through social media. - Proficiency in data analysis and digi...

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    I'm seeking a iOS 16 developer to assist with editing and publishing an app on Xcode. Very simple things to edit: 1- Change app and bundle name 2- Change icons (I provide icons with proper sizes) 3- Change static let CONFIG, PRIVACY_POLICY_URL, ABOUT_TEXT and ABOUT_URL 4- Add ONESIGNAL_APP_ID (I provide it) 5- Enable Push Notifications Capability 6- Add splash screen image (I provide it) 7- Remove unnecessary components like in-app Radio player or SoundCloud player and Ads 8- Publish the app (Apple developer account available) I would do it by myself, it's very easy, but i don't have a mac computer. Regards,

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    I am looking for a skilled data analyst to compile and analyze raw ad spend data from Google Ads and Facebook Ads. This data will be used in correlation with sales data from Excel Sheets. The goal of this task is to determine if the presented ad spend had a significant impact on total sales or sales in our stores. The data spans from May 2016 to May 2024. Key Requirements: - Compile ad spend data from Google Ads and Facebook Ads, and sales data from Excel Sheets. - Perform trend analysis on the data sets to determine if any discernable impact exists between the ad spend and sales. - The focus should be on whether ad spend, regardless of platform, led to a measurable and discernable diffe...

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    ...seasoned freelancer to manage a Google ads campaign to increase both my website traffic and generate more leads. Here's what you should ideally have: - Proven experience in Google Ad campaigns - Expertise in audience targeting, specifically working professionals aged 25-40 - Understand local ad targeting, as this campaign is focused on a specific city or state - Can convert ad viewers into potential leads A comprehensive understanding of Google Ads algorithms, platform, ad optimization, and local targeting is a must. Bonus if you've worked in generating leads for businesses. Your goal will be to ensure our ads reach the appropriate target audience within our specified geographical location, thus maximizing...

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