Vtiger item modification jobs

I have a task that requires an individual who is proficient in manual data input, particularly into spreadsheets, with a keen eye for detail. Key responsibilities will include: - Performing detailed line-item reviews on invoices coming into my business. - Accurately inputting the costs from these invoices into an existing budget, which is formatted on a spreadsheet. Ideal skills for this project would be: - Strong attention to detail for invoice review. - Familiarity with spreadsheets and manual data entry. Prior experience in finance administration or a similar role would be beneficial. Roughly 500 Documents to process

The task at hand is to upgrade the PHP version of my content management system from 7.2 to 8.1. I have been using a PHP without any frameworks, and I'd like to keep it this way. I'm seeking a skilled developer well-versed in PHP and experienced in operations without frameworks. Your responsibilities will include: - Studying the existing PHP code - Carrying out the necessary modification for smooth running on PHP 8.1 without any performance degradation. - Testing and debugging post upgrade to ensure seamless system operation Please note, I need this work completed within 7 - 15 days.

...should help me encourage potential clients to hire my expertise. As such, the articles should empathize with the struggles of handling canine misbehavior, while emphasizing the importance of seeking professional assistance. Your articles should cover the following topics: - Barking - Dog aggression - Separation anxiety - The importance of hiring a certified dog trainer - Obedience and behavior modification - Puppy manners - How to choose the right dog for your lifestyle - Crate training - Benefits of positive reinforcement - Role of a certified professional dog trainer - Insights on canine behavior Given the nature of my business, I prefer content that doesn't reveal too many training tips. Rather, the focus should be on convincing readers about the necessity of hiring a...

...tasks within a large-scale project over a two-week timeline. The Laravel-specific requirements are as follows:- 1. Fix the Home Dashboard to display real data instead of dummy data in Laravel. 2. Implement form data transfer from the website to the CRM Enquiry Menu in Laravel. 3. Ensure that won enquiries are correctly displayed after conversion to contacts in Laravel. 4. Highlight the current menu item on the left in Laravel. 5. Correct CSV download functionality in Contacts, ensuring filters, headers, and special characters are handled properly in Laravel. 6. Enable clicking anywhere on the contact data table to open the view of that particular contact in Laravel. 7. Remove the display of the last date from the top of the contact view in Laravel. 8. Adjust calendar functionali...

Hi everyone, I'm searching for a developer who can custo...section showing all cars that have been ordered based on license plate number. This section should be linked to Perfex CRM orders. In this section I should be able to click on the license plate number which should show me (for example on the side) various data including the starting warehouse, all intermediate locations before arriving at the destination, the current location and all the product item details. The starting warehouse position should be retrieved from the value of a custom fields already in the CRM, instead the intermediate and current positions should be for me to be able to enter manually. I also need to have the ability to delete a position. I would like the solution to be graphically pleasing to look...

I am in need of a skilled mobile app developer to create a cross-platform (Android and iOS) application. The app is specifically designed for construction and facility m...development expertise (Android and iOS) to develop the ap readyy to launch on play and apple store - Experience with data analysis functionalities in mobile apps - Understanding of business user needs and intuitive UI/UX design - Ability to create a reliable and scalable app for long-term use - integrate app to generate itemized reports with photos and mark up PDF documents with locations of each item - integrate profile sign up and billing system within the app for two tiers of users Please only bid if you have a proven track record in similar development projects. Your previous work samples will be highly ap...

...the logo and focus solely on typography. We want the name "COMPANY" to take center stage, with a distinctive and memorable lettering design Experience: • Traditional logo designs for professional brands. Other topics: Typography Differential: We'd love for one of the letters in our name to have a distinctive touch, similar to other prominent companies in our sector. This could be through a modification in shape, style, or color of a specific letter. Time and Quality: While we're not in a hurry, we value quality and attention to detail. We want a design that solidly and professionally represents us in the market....

...mobile devices. - High Conversion: Design elements should be aimed at driving sales. - SEO-ready: Implement SEO best practices to maximize visibility. - Speed Optimization: Ensure fast loading times for a seamless user experience. Estimate Pages: Home, Product page (with sections), About Us, Support (with Knowledgebase and integration of Freshdesk), Terms, Privacy. We were looking at using and modification of an existing high-converting theme or a freshly designed one can work, depending on cost. We have about 3 Payment gateways that will need to be setup (all of them have already been built for shopify as far as we know). We also require in the product page to explain different part of the product when they click on different part of the image. The ideal freelancer for this p...

I am looking improve product reviews for three different products on Amazon. I need a professional who can provide 50 product reviews for each item. Ideal Candidate: - Proven experience in writing engaging product reviews on Amazon - Knowledge of Amazon's review policy and guidelines - Ability to write in a way that resonates with potential customers, helping to increase sales and build trust Note: This is for Canada Region product.

I am seeking a skilled developer to customize our existing Worksuite CRM and develop a companion mobile app for both IOS and Android. Key Customization Features: - User Interface Redesign: The interface needs a fresh look. This includes a color scheme update, font style change, and layout modification. Please provide examples of similar projects you have completed and detail your experience with Worksuite and mobile app development.

I need a skilled professional to assist with a 3D file for a new 3D printing container. Key Requirements: - Adjustments: The primary task is to move existing holes in the structure slightly. - Feature Modification: The holes should also be increased in size. - Final Deliverables: I require the final 3D file along with an STL ready for 3D printing. Ideal Skills and Experience: - Proficiency in 3D modeling software, particularly for 3D printing. - Experience with modifying structures and features in 3D files. - Attention to detail to ensure exact measurements and proportions are maintained. - Familiarity with STL file preparation for 3D printing. - Ability to communicate effectively to understand and implement the requested adjustments.

I'm in need of a creative logo for my athletic brand. We are aiming to get into the sports and athletic products industry selling sports item like footwear, clothing, apparel and other accessories. I'm particularly keen on having a icon and some incorporation of letters in the design. The design should be clean and bold with a clear concept for other branding design part. Brand Name: IMPETUS Ideal Style: - Modern and sleek: I'm aiming for a logo that gives off a contemporary and sophisticated vibe. Ideal Competitors: - Decathlon - Adidas - Nike - Brooks - Asics Please note: The color scheme and specific style are open to interpretation, so feel free to use your creative vision. I'll also prefer a mockup design on water bottle or shoes to see the implementatio...

I'm in need of a mobile app/portal that can serve as a bridge between our warehouse and our customers. Key Features: - Item Tracking: The app should allow customers to track their items efficiently. - Stock Management: A crucial aspect of the app is its ability to provide real-time stock information to customers. - Order Placement: A user-friendly, intuitive order placement system is essential for smooth operations. Item Tracking: The items to be tracked within the app include products, inventory, and packages. It's imperative that this tracking system is accurate and real-time. Access: I envision this app to be solely accessible through mobile devices. The interface should be optimized for mobile, offering a seamless experience for our customers. Ideal Skill...

I am in need of a Laravel Developer to work on my website. The changes involve backend functionality and database modifications. Ideal Skills: - Strong experience with Laravel - Expertise in backend development - Proven track record of database modifications Tasks Include: - Implementing API integration, specifically e-commerce APIs - Database modification to accommodate new functionalities I need someone with a high level of expertise in Laravel and backend development. Your ability to integrate e-commerce APIs and modify the database accordingly is crucial for the success of this project. Your focus will be on enhancing the backend functionality, ensuring it's robust and efficient. Your attention to detail and ability to work independently will be highly valued.

I am looking for an experienced hacker who would help me modify games scores or currency in an online gaming site called "Rockingplay". This project is partly for personal gain, but also partly to expose potential vulnerabilities within the system. Key Tasks: - Unauthorized access into Rockingplay to modify game scores or currency - Extend the time allowance for bets Essential skills: - Expertise in ethical hacking - Experience with online gaming sites is a must. - Strong understanding of online betting system mechanics. - Excellent problem identification and security vulnerability detection abilities. This project requires a balance of discretion and transparency, your guiding principle should be ethical hacking.

Seeking an experienced WordPress expert to tailor my forum pa...identity, along with a redesign of the overall page structure for enhanced user experience. - Functionality: Optimisation should involve upgrading the notification system to better alert users to updates and interactions. I also wish to include user profile customization, allowing individuals to personalize their own space within the forum. - User permissions: The project requires careful modification of user permissions, providing different access and contribution levels. Benefits from prior experience in forum page customization and familiarity with WordPress. A strong grasp of UX/UI design will be advantageous for the layout and design aspects. Coding skills are essential for tweaking the functionality and user pe...

I have a series of word documents that are essentially guides with text and images. I need these documents redesigned to be more uniform, professional, and visually appealing. Key Requirements: - Redesign of Font style and size - Adjustment of Layout and formatting - Modification of Colors and theme Header can be blank, as I can complete after assigning document number. I'm looking for freelancers who can provide me with examples of their past work. These examples should showcase their experience and skill in document design and formatting. I have attached examples of what the content is, hopefully someone has a better layout they can suggest. The redesigned documents should be compatible with Word 365. Please keep this in mind while making any modifications.

I am seeking a proficient programmer to build a program that helps identify profitable product leads. The application should do the following: - Scrape product UPCs from gowholesale.com. You don't need to integrate a login system, as access to this information is free. - Use UPC data to perform a search on eBay to see if the item is available on the platform. - Generate a profit prediction report based on eBay's item purchase history. The ideal freelancer for this job would have great scraping skills, experience with eBay's API, and be able to develop a friendly user interface. A background in eCommerce profitability analysis would also be advantageous. Key programming languages for this job include Python and JavaScript. Previous experience with web scrapi...

Job Description: MB Apex Ltd is seeking a skilled Shopify Store Modification Specialist to enhance the functionality and design of our e-commerce platform at mbapexltd.com. As our store continues to grow, we are looking for a detail-oriented individual with a passion for web development and a strong understanding of the Shopify platform. Responsibilities: Collaborate with the marketing and design teams to implement new features and design elements to improve user experience and drive sales. Customize Shopify themes and templates to align with brand guidelines and optimize conversion rates. Develop custom Shopify apps or integrate existing apps to meet specific business requirements. Perform website audits to identify areas for improvement in site speed, SEO, and overall performanc...

I need you to create a 3D model of a bumper I created in Photoshop for a personal project. The bumper should match the shape of the car. I‘ll provide the 3D model for the car and the picture of the design to help you creating the 3D model. Little modification may be possible as we see the finished result like the depth of the bumper and diffusor. I am well aware to not exaggerate with extra wishes as I want to stay respectful to your time. Thank you

Hello. I own an appliance store. I will give you about 50 items you need google the item number and find the appropriate data and plug it into the retail tag. One tag for each item. Each completed tag should be names by the item number (around 8-12 numbers and letter given on the sheet). For the MSRP we need to make sure and get the high MSRP and not what a retail store is selling it for. For example if the MSRP is $2,387 but the store has it on sale for $1,899 we need the $2,387 number in the MSRP line. For the dimensions, we need to make sure we do PRODUCT Dimensions and NOT dimensions of the box it comes in. If it is a refrigerator we need to do our best to find the dimensions without the door handles for the depth. Here is the master tag that you use t...

BUDGET 100$ I would like a module for video and photo management (check all photos video aprouvate admin). /customers can create a photo and video gallery share, open the galleries to friends for 5 minutes or 20 minutes of time :with the possibility of storing on server and wasabie s3AND other less expensive see if you understand php developer LINK DEMO ADMIN / 08076385.CjwKCAiArLyuBhA7EiwA-qo80FmRLCOJvsUfkwwhOq-yKRKBtAhKgnWhwH2SPxKeONtQFRWxJlR-SRoCu0kQAvD_BwE

Hello. I own an appliance store. I will give you about 50 items you need google the item number and find the appropriate data and plug it into the retail tag. One tag for each item. Each completed tag should be names by the item number (around 8-12 numbers and letter given on the sheet). For the MSRP we need to make sure and get the high MSRP and not what a retail store is selling it for. For example if the MSRP is $2,387 but the store has it on sale for $1,899 we need the $2,387 number in the MSRP line. For the dimensions, we need to make sure we do PRODUCT Dimensions and NOT dimensions of the box it comes in. If it is a refrigerator we need to do our best to find the dimensions without the door handles for the depth. Here is the master tag that you use t...

I'm in need of a skilled logo artist to enhance and transform an existing logo into a more appealing design, primarily by changing its color scheme to gold and black. Key Requirements: - Modify the existing logo to better suit a gold and black color palette - Enhance the overall appeal of the logo without changing the core design - Deliver a high-quality, professional final product Ideal Skills for the Job: - Graphic Design - Logo Design - Color Theory - Experience with brand identity aesthetics I'm looking forward to working with a talented individual who can bring my vision to life.

I'm seeking a professional to help with two key aspects of my business: trend item sourcing and sales analytics. - Trend Item Sourcing: I need you to assist in identifying trending items in China that can potentially be sold effectively in the market. Your understanding of the Chinese market and your ability to recognize product trends will be crucial. - Sales Analytics: I'm looking for in-depth sales analytics that can help me make informed business decisions. Your role will involve analyzing sales data and preparing weekly email summaries for me. This will help me understand our business performance and make necessary adjustments. Ideal Skills & Experience: - Strong analytical skills - Previous experience in trend spotting - Familiarity with the Chinese mar...

I am looking for an experienced freelancer who can build a WordPress website. This project does not require any modification - just a straightforward copy of the design. I have full permission from the owner of Website 1 to replicate its layout. Send me a message of your work

I am looking for an experienced Fusion 360 designer to create detailed 3D models and product designs for manufacturing purposes. The models will be used for a range of company designed products, hence, a broad knowledge base and versatile design skills are necessary. The ideal freelancer should: - Be highly skilled...from the Inland Empire area, near Los Angelas California, your skill will be the determining factor not your location. I look forward to working with a talented freelancer who can bring my product ideas to life in a 3D form, ready for manufacturing. Your expertise in Fusion 360 will be essential to the successful completion of this project. We are attaching a simple file of a currently produced item for an example only. This is not the project we will be w...

I'm looking for a WordPress expert to help me customize my website. I haven't yet decided on the specific areas I want to customize, so I need someone who can advise me on the best way forward. Key Project Details: - The primary task is to customize my website. This includes working on the design, usability, and functionality to make it more effective in achieving my objectives....you should be familiar with a variety of plugins and themes, able to suggest or implement new ones that align with the website's purpose and brand. Ideal Freelancer: - Proficient in WordPress customization. - Strong portfolio of WordPress projects. - Ability to suggest and implement design changes. - Good understanding of user experience design. - Experience in plugin integration and theme mo...

I'm working on a personal project that requires an alteration of a photo to exhibit moderate damage, similar to the aftermath of a storm. The image must show some broken branches and a sparse tree line for a realistic touch. Ideal candidates should have a solid portfolio of photo manipulation and retouching skills, preferably with demonstrable experience in creating weather-related scenarios in photographs. Understanding of natural elements and how they react to weather conditions will be beneficial for this task.

I'm looking to modify my existing logo, specifically the company name within it. Here's what you'll be working on: - **Text Modification**: The task includes updating the current company name in the logo with a new one. - **Visual Style**: The visual style of the logo should remain the same, with no changes to the existing elements of the logo. Ideal Candidate: - Prior experience in logo editing - Strong attention to detail - Ability to follow specific instructions - Proficiency in graphic design software Please share your portfolio when bidding.

Recently bought a house and i need someone to design the interior, it consists of 1 master bedroom with its own bathroom, 2 other bedrooms and a second bathroom, a hallway that leeds to living room and kitchen. Budget is 100$ and needs to be done in 2 days. ive completed full map of the house, and a pnj file of the part that n...consists of 1 master bedroom with its own bathroom, 2 other bedrooms and a second bathroom, a hallway that leeds to living room and kitchen. Budget is 100$ and needs to be done in 2 days. ive completed full map of the house, and a pnj file of the part that needs to be designed; keep in mind that the living room and kitchen have been seperated with a wall, accessable through sliding door, that modification its not been done on the maps but you can see it in t...

...functionalities: 1. **Pre-built Agent Functionalities in Google Dialogflow CX:** - Account Management Flow - Address Collection and Update Flow - Agent Redirect Flow - Alphanumeric Collection - Order Cancellation - Card Collection and Replacement Flow - Offers and Deals Presentation - Order ID Collection - Order Management Flow - Password Reset Flow - Purchase Item Flow - Retail Authentication Flow - Store Search Flow - Telephone Number Collection & Authentication - User Verification Flow - Waiting Room Management - Order Exchange - Payment Processing - Order Placement - Add to Cart Functionality 2. **Integrations:** - Internal: Dialogflow Messenger, Google Analytics - External: API ...

I am looking to build a dynamic E-commerce website for selling cameras and their accessories. Key features should include: - Product Catalog Management: Allow easy addition, modification, and deletion of products. - User Registration and Login System: Secure login to streamline the purchasing process. - Shopping Cart and Checkout System: For a seamless online shopping experience. Though I do not have a specific design in mind, I am open to your professional suggestions. The site should look dynamic yet be user friendly, allowing customers to find what they need with ease. I'd prefer a Multi-Level Navigation structure (drop-down menus) for the website, creating organized categories and subcategories for our various products. Ideal candidates for this project should have a ...

I am looking for a seasoned graphic designer to create a unique, vintage-inspired packaging design for a food item, specific to middle-aged adults. Here's what you need to know: Three distinct flavours - same design - see design brief - Key Style: Intrinsically vintage, with a flair for retro aesthetics that calls back to simpler times. - Audience: Designs should cater to middle-aged adults, conveying taste and authenticity. Skills and Experience: A proven portfolio in food packaging design, specifically in the vintage style, would ensure a good fit for this project. Your understanding of the target demographic (middle-aged adults) and ability to translate that understanding into compelling design is paramount. Impress me with your creativity and understanding of vintage ae...

Hello! I need to build a module or functionality to the ServiceGo - Multi Vendor On-Demand Service & Handyman Booking Marketplace system for vendors. The module (functionality) should be the following, subscription model for vendors. In this subscription model, there should be a limit on how many listings...should be a limit on how many listings (job services) a given vendor can publish and how many customers it can respond to. P.S. The above mentioned functionality is important to us, but even if you can't offer us such a solution we are also looking for the functionality of only registering as a vendor to pay a fee again, which should be per subscription. Link to the system:

...commitment to accuracy, I ensure that all POs are recorded promptly and accurately, facilitating smoother transactions and inventory management. I propose to provide professional PO data entry services tailored to your specific business needs. Accurate entry of purchase order details into your chosen database or software essential information such as PO number, vendor details, item descriptions, quantities, prices, and delivery cross-checking PO information against corresponding documents (e.g., purchase requisitions, contracts) to ensure accuracy and detailed reports summarizing PO activity, including order volumes, expenditures, and vendor performance to strict confidentiality protocols to protect your business's

want an excel expert for google excel sheet, who can make raw material data entry for purchase of raw material stock add and when someone uses it then particular raw material to be subtracted from that item two sheets one is for list of items & another is for entry

I require an iOS developer to create a mobile app that focuses primarily on listing places to eat, drink and visit. The main feature crucial for the mobile app is item listing. A practical understanding of user experience paradigms and their application in developing listing apps is key for this project. Previous work samples in the F&B, Hotel domain will be greatly valued.

I am seeking a beginner level Python developer with a knack for web development, data a...in: - Web development: Tasked with the development of usable, meaningful applications that will enhance user interactions and overall user experience. - Data analysis: The successful candidate is expected to leverage Python's capabilities in order to provide solutions to complex data problems. - Scripting: Equally, candidates should be adroit in writing, testing, and debugging codes—including modification of existing scripts. In terms of essential Python frameworks, knowledge and expertise encompassing Django and Flask is non-negotiable, as these will form the crux of most project tasks. This is a great opportunity for beginners seeking to expand their Python skills with practical,...

...code modifications. These changes might have triggered the problem. I need a skilled WordPress/WooCommerce developer to urgently fix this issue. Ideal skills and experience for the job include: - Extensive experience with WordPress and WooCommerce - Proficient in debugging and troubleshooting WordPress issues - Familiarity with plugin and theme updates - Strong understanding of custom code modification Please reach out if you're confident in your ability to quickly identify and rectify this issue....

I'm looking for a skilled PHP developer who can make alterations on my current website. The job involves updating and deleting specific buttons. Ideal skills for this position include: - PHP expertise - Frontend development experience - Proven track record of similar projects The work requirements consist of: Button Modification: - Update and Delete functionalities need to be adjusted to drive a smoother UX - Exact buttons cannot be disclosed publicly, those details will be shared privately with the selected candidate. Note: There's no addition of new functionalities or features required. In return for your work, I promise clear communication, prompt payment, and positive feedback for a job well done. I look forward to working with you!

...correcting existing implementation issues, and ensuring compatibility across all types of screens, including mobile, laptop, and PC. Key Project Details: UI Enhancements: We require enhancements to the overall UI design to improve user experience and visual appeal. Functionality Improvements: The application consists of four main categories, each with functionalities for addition, deletion, and modification of items. These functionalities need to be refined and optimized for seamless user interaction. Cross-Platform Compatibility: The frontend should be compatible with various screen sizes and devices to ensure a consistent experience for all users. Requirements: Proficiency in React.js and experience in building dynamic and responsive web applications. Strong understanding of...

I'm on the lookout for a skilled image editor for my car photo color modification project. Key Tasks: - Change the original color of the car photo to red with no chrome trim around doors or windows with rims in chrome and in black - design one picture deleting all chrome around windows and doors with chrome rims and another with all black rims Project Essentials: - Prior experience in photo color grading/customization - Solid understanding of maintaining texture and shading during color alterations - Proficient in PNG formatting for final delivery An exceptional eye for color transformation that doesn't hinder distinct features is what I'm after. Proving your competence with a portfolio showcasing similar projects will be highly beneficial

I'm seeking a creative graphic designer who can achieve a clean, minimalist style that is simultaneously utterly delicious and attractive. I want the design to stand out from other products on the market, looking like a premium, high-quality item. Above all, it should be so appetizing that consumers can't resist the urge to buy it just by seeing it. I need creativity. This designer will be crucial for creating the logo first, and then for designing the label on the top of the lid and the sticker label for the container.

...£20 per lane per hour. When booking a lane, the user must also choose to bring their own rifle for no extra charge or to rent a rifle for £5 per rifle per hour. I hired a freelancer from Freelancer.com to create a website for this air rifle range with a booking system. He did an amazing job using WordPress, WooCommerce, and an RnB rental and booking plugin downloadable from to create a website and was paid accordingly. The website also has a single product page where users can book a lane, as shown below. However, there are some design changes I would like to make to the single product page based on feedback from my client. I must reiterate that the changes need to be compatible with the current single product page’s

I need a professional who can meticulously replicate my current living trust into a physical format that I can modify or edit by typing. Responsibilities would include: - Replicating my existing living trust into a physical format, which I can edit by typing - Modification of the trust to change personal information and update beneficiaries - Providing assistance with the Restatement of Trust Given that I only have a physical copy of my living trust, the freelancer will need to have a strong attention to detail to ensure that all the information is accurately transcribed. Legal knowledge or experience in the field of estate law, particularly in California, would be highly beneficial. The ideal candidate should be: - Experienced in replicating legal documentation or trusts - ...

...system's capabilities to include transaction processing, customer and supplier management, financial tracking, and user access control. Responsibilities: - Customize the UltimatePOS web app to include the following functionalities: - **Inventory Management:** Adapt system to handle items via IMEI, serial numbers, or without identifiers. - **Sales Management:** Enhance system to process sales using item identifiers. - **Customer and Supplier Management:** Develop capabilities to store detailed records, including transaction history and preferred payment methods. - **Payment Processing:** Integrate various payment options with specific validation for bank transfers. - **Financial Tracking:** Add features to track all transactions, manage expenses, and handle payment...

I'm searching for a Metashop next js react woocommerce headless theme for my new e-commerce storefront. I need this theme If anyone has it please bid.

... The app should be primarily designed for mobile devices and should be compatible with iOS and Android. The design should be easy to navigate and visually appealing, prioritizing user experience. Key features I'm looking for include: - customer search: stores information about customer including previous order history, phone number, etc - Product Sizes, flavors, pricing information. Each size item should have the started price, adding a filling is $ per size, flavor etc. Should be able to update pricing should the need arise. - Would like to print from the app so that orders can get to their proper station to be fulfilled. - Needs to have a calendar function for choosing the date and time customers would like their order etc. - needs to have spots we can mark payments, dep...

Update: File added: Retail (You can retrieve brand style and colors in good quality) Please read info in attached file. Below is AI generated text. I'm seeking a skilled designer for creating a unique product box design for my retail item. The goal of this design is to make the box not only visually appealing but also successful at conveying the brand's image. The key characteristics of this project include: - Purpose: The primary aim of this design is to enhance branding and create a recognizable visual identity for my product. Brand name: eQualle - Dimensions: The box size is 130x75x75 mm - Style: I'm aiming for a branded style. The design should be clean, simple, and should clearly represent the brand identity